The continuous development of technologies leads to the gradual transformation of augmented reality into a powerful tool that allows brands to tell consumers about their products in a much more interesting and vivid way. Developers from Google are integrating AR technologies into their own services, thereby expanding their capabilities.
Some time ago, the ARCore developer platform was updated, and augmented reality capabilities were integrated into the Google Search service. This week, the company added augmented reality and interactive 3D objects to the popular YouTube service and display ads.
The popularity of the YouTube service has led to the fact that many buyers listen to the opinion of bloggers who post reviews about a particular product. It's no secret that big brands partner with popular bloggers to keep them in touch with their audience. Google's new AR technologies will enable the creation of more personalized content.
We are talking about the AR Beauty Try-On tool, with which viewers can “try on” virtual makeup, get advice, read reviews, etc. The developers used machine learning and AR technologies, which makes it possible to select cosmetics for any skin tone . AR Beauty Try-On is currently in alpha testing and available on YouTube.
Cosmetics company MAC Cosmetics has become the first brand to launch the AR Beauty Try-On campaign. The new format allows producers to join the active community of YouTube bloggers by creating promotions with their participation. During the summer, the tool in question will become available to other manufacturers.
Source: 3dnews.ru