Strauss Zelnick, chief executive of publisher Take-Two Interactive, said that Google over-hyped the capabilities of its game streaming technology when launching the Stadia platform. Speaking at the annual Bernstein Conference on Strategic Decisions, Mr. Zelnick explained that Google's exaggerated promises about its powerful next-generation streaming technology have only led to disappointment.
βThe launch of Stadia has been slow,β he said at the conference. βI think too many promises have been made about what the technology has to offer today, and this has naturally led to some disappointment on the part of consumers.β The head of Take-Two added that Google advertised its new gaming platform as a completely new environment, claiming a significant number of people were ready to join Stadia's streaming technologies - in reality it turned out differently.
βEvery time you expand distribution, you potentially expand your audience, which is why we initially supported the launch of Stadia with three projects and will continue to support high-quality streaming services as long as this business model makes sense,β Mr. Zelnick said during a speech to the audience .
βThe belief that streaming games will revolutionize the industry was based on the belief that there are many people who are really interested in interactive entertainment, would really like to pay for it, and at the same time do not want to have a console. I am not sure that such a situation takes place in reality, βthe head believes.
Strauss Zelnick ended his speech by saying that video game subscription services like Xbox Game Pass, Uplay+ or Apple Arcade and dedicated platforms like Google Stadia or GeForce Now are more like opposites that don't necessarily connect. However, the PlayStation Now example shows that a streaming game service with the ability to install locally could well be combined into one proposal.
The launch of Stadia was hampered by the fact that Google initially provided access to the platform only to those who signed up for a paid Stadia Pro subscription. By the time the free version of the service appeared, the interest of the public, which was available last year, had already faded in many respects. The problem is that Google Stadia still doesn't play on many of the mobile devices it was originally promised to work with.
Despite Take-Two's support for Google Stadia, the big-budget thriller showed lower visual quality on Google's streaming service compared to the Xbox One X (the latter's performance is theoretically noticeably lower).
Source: 3dnews.ru