Head of Xbox marketing: "If the game is included in the Game Pass, its price does not matter"

Edition Video Games Chronicle interviewed Aaron Greenberg, General Manager of Xbox Marketing. The conversation turned to the formation of prices for games. The executive called the issue "very complex" and stated that it had become more difficult to determine the value lately. The head also mentioned the Xbox Game Pass service. According to him, if the game is distributed by subscription, then its price does not matter.

Aaron Greenberg stated: “Determining the cost of games is a very complex topic. In the good old days, all projects were released with the same price tags. And now we sent to the shops Ori and the Will of the Wisps for $30 and Gears Tactics as a new game [on Xbox] this holiday season for $60. Meanwhile State of Decay 2 costs $40.

Aaron Greenberg went on to say that Microsoft has no objective explanation for such a significant difference in prices. According to the manager, many projects are still sold for $60. He cited the upcoming Assassin's Creed Valhalla, Cyberpunk 2077, and Dirt 5 as examples. Meanwhile, Greenberg's observation is that price increases now mostly concern sports simulators, which are sold in bundles of versions for current and next generation consoles.

However, Aaron Greenber said the most interesting phrase at the end. In his opinion, the cost does not matter if the project appears in the Xbox Game Pass, that is, it will be distributed by subscription. The obvious conclusion is that raising the price of games increases the attractiveness of subscription offers like Game Pass.

Source:

• Video Games Chronicle

Source: 3dnews.ru