Google has announced that it is stepping up its fight against misinformation about the coronavirus. As part of this, advertising that "contradicts the established scientific consensus" regarding the pandemic will be banned. This means that websites and apps will no longer be able to make money from ads that promote conspiracy theories related to the coronavirus in one way or another.
These are theories, the authors of which believe that a dangerous virus was created in a Chinese laboratory, that there is no pandemic, that Bill Gates is behind the pandemic, and others. According to available data, the new rule will come into force next month. Its observance will be monitored not only by Google administrators, but also by special algorithms that track the content published by advertisers. For multiple violations of the new rule, Google will ban the use of its advertising platform.
Recall: this spring, Google announced its intention to invest $ 6,5 million in a campaign to combat disinformation about the coronavirus on the Web. Since the start of the pandemic, a huge number of publications have appeared on various platforms that contradict verified medical sources, so the company considered it necessary to fight against inaccurate information.
It's worth noting that Google isn't the only company fighting disinformation. For example, Apple banned any coronavirus-related apps from the App Store unless they were created by official health organizations. Facebook has launched a service that publishes verified facts about the coronavirus, which helps people get reliable information. Major e-commerce platforms such as Amazon are banning the sale of products purporting to be a cure for the coronavirus.
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Source: 3dnews.ru