Hisense, a company specializing in the production of household appliances and electronics, held a press conference in Moscow dedicated to the start of sales of smartphones in the Russian market.
Among the first smartphones, the company brought to the attention of Russians the flagship models A6 and U30, as well as budget devices Hisense F16 and F25. Smartphone sales began on April 11 in the Hitbuy chain of stores, and then with federal partners.
The distribution company Mobilidi, which is part of the RDC GROUP holding, will be engaged in the implementation of mobile devices.
The flagship model Hisense A6 is equipped with two screens - the main 6,01 βAMOLED screen with Full HD resolution (18: 9 aspect ratio) and a secondary 5,61β E-Ink display designed for reading on the rear panel.
The E-Ink screen with a special eye protection function has a built-in backlight with automatic brightness control. This e-paper-based screen can be used in place of the main AMOLED display for all Android apps and features, extending your phone's battery life.
The Hisense A6 is powered by a modern Qualcomm Snapdragon 660 octa-core processor clocked at 2,2 GHz and an Adreno 512 graphics accelerator coupled with 6 GB of RAM and 8 GB of flash storage.
For selfie lovers, the smartphone has a 16-megapixel front camera with face recognition and f / 2,0 aperture. The resolution of the main camera with support for Dual Pixel fast focus technology is 12 megapixels.
The smartphone's fingerprint scanner is built into the power button on the side of the case. You can also use face recognition technology to unlock your device.
The battery capacity with support for Qualcomm Quick Charge 3.0 fast charging via USB-C port is 3300 mAh. The smartphone runs on Android 9.0 (Pie).
Estimated retail price of Hisense A6 is 31 rubles.
One of the main features of the Hisense U30 smartphone is a dual rear camera with a main 48-megapixel module and an additional sensor with a resolution of 5 megapixels, which provides high-quality shooting. For self-portraits, a 20-megapixel front camera is used, located in the Hisense U30 screen hole.
Tianma's Infinity-O design LCD screen with a camera hole in the upper left corner is 6,3 inches and Full HD resolution.
It should be noted that at the time of the announcement, Hisense U30 was the first smartphone to receive an eight-core Qualcomm Snapdragon 675 processor with a clock speed of up to 2,0 GHz, an Adreno 612 graphics accelerator and a Qualcomm AI Engine.
The specifications of the device also include 8 GB of RAM, 128 GB flash drive, 4400 mAh battery with support for Qualcomm Quick Charge 4.0, USB-C port, fingerprint scanner, and face recognition.
The smartphone has a premium design with a genuine leather back panel, making it comfortable to hold in your hand. The device will be available on the Russian market in two colors - black and blue. It uses Android 9 Pie as the operating system.
The appearance of the Hisense U30 on sale should be expected within the next few weeks, the estimated retail price of the flagship will be 29 rubles.
The Hisense F16 budget smartphone is based on the MediaTek MT6739 processor, which contains four 64-bit ARM Cortex-A53 cores clocked at up to 1,5 GHz and the IMG PowerVR GE8100 graphics accelerator. On board the device has 1 GB of RAM and 8 GB of flash memory. The screen diagonal is 5,45 inches, the resolution is FWVGA +.
Hisense F16 specifications include the main and front cameras with the same resolution of 5 megapixels, as well as a 2450 mAh battery. The smartphone runs on Android Oreo 8.1 (Go Edition) and uses face recognition to unlock the device. The recommended estimated retail price of Hisense F16 is only 5490 rubles.
It also follows in the near future the appearance on sale of two functional smartphones Hisense Rock V and Hisense F25 at an attractive price.
The Hisense Rock V has a 6,22-inch IPS Waterdrop Display with HD resolution, protected by scratch-resistant glass with rounded edges (2.5D).
The basis of the smartphone is a Qualcomm Snapdragon 439 processor with eight ARM Cortex A53 cores clocked at up to 2,0 GHz and an Adreno 505 graphics accelerator. Thanks to the U-Infinity screen and smart button, managing the smartphone is simple and convenient. For photography, it has a dual rear camera (13 + 2 MP) and a front camera with a resolution of 8 MP. A 5500 mAh battery ensures long battery life. The smartphone comes pre-installed with Android 9.0 (Pie). The device is unlocked using face recognition.
Rock V will be available in versions with 3/32 GB and 4/64 GB of memory at approximate prices of 12 and 990 rubles. respectively.
Hisense F25 Basic Feature Smartphone Features 5,7" HD Screen, MediaTek MT6739 Quad-Core Chipset up to 1,5GHz, IMG PowerVR GE8100 Graphics Accelerator, 1GB RAM and 16GB Flash Drive with Expandable Support memory cards up to 128 GB. The smartphone has a dual main camera (8 + 0,3 MP) and a front camera with a resolution of 5 MP. The battery capacity is 2850 mAh. Android Oreo 8.1 (Go Edition) is used for control, there is a face unlock function.
The Hisense F25 smartphone will be available for purchase at an attractive retail price of 6990 rubles.
Hisense has been innovating technology since 1969, with a leading position in the global home appliance and electronics market, as well as high-tech solutions in other industries.
The company's products are in demand in more than 100 countries around the world. The Hisense brand is well known in the Asian and European smartphone markets. In April 2019, the company enters the Russian market to gain popularity among Russian users.
Shawn Ma, Vice President of Hisense Electronic Information Group noted the high potential of the Russian market. βThe Hisense brand is already becoming recognizable in Russia, but in order to strengthen our position in the market, we opened our representative office here,β he said.
βWe are confident that the Hisense smartphone product line will satisfy the diverse needs of Russian users. Our goal is to become a prominent manufacturer in Russia in the next 5 years, not only in the field of household appliances and TVs, but also in smartphones, βsaid Liu Changhai, head of the Russian representative office, in turn.
The head of the Russian representative office, Liu Changhai (pictured below), kindly agreed to answer questions from a 3DNews correspondent.
The Russian smartphone market features products from dozens of companies. How is Hisense going to compete with the big players?
Russia is a country with a population of over 140 million people and it is a huge market with rich potential. I think that no international company will ignore the opportunities of this market. As a sponsor of the 2018 FIFA World Cup in Russia, Hisense started brand promotion in Russia, we opened an official representative office and built a strong professional team here. Together with the RDC Group, we are confident that our business in Russia will be successful.
Hisense has over 17 years of history in the smartphone industry. Hisense has a technically skilled workforce, high-tech manufacturing, and high quality standards to create a great product. The flagship business model U30 has a unique camera with a huge resolution, a unique design with genuine leather trim. The rest of the models are distinguished by their unusual design and long battery life. We are sure that users of our phones will feel all the advantages of using our smartphones in comparison with competitors.
What distribution channels does Hisense rely on in Russia? Does Hisense give priority to selling products through Russian partners or will it focus on developing its own chain of stores?
We chose RDC Group as an official partner in the Russian smartphone market, because this company has a complete infrastructure - sales, service, logistics, marketing. Our sales of TVs and household appliances in Russia are growing. We will support RDC Group in the development of the smartphone segment. I am sure that joint efforts will bear fruit very soon.
How is the company positioning new smartphones? What audience is Hisense targeting?
Positioning of Hisense smartphones in Russia follows a global positioning strategy, the essence of which is high quality at affordable prices. Our target audience is young and active people who do not part with mobile devices and are open to new technologies. For the U30 model, the target audience is people who want to get the maximum number of features and technologies of the highest level in their smartphone. For the A6 model, the target audience is readers and people who are on the road for a long time. For each user in our smartphones there is such a combination of functions and characteristics that will satisfy his needs.
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Source: 3dnews.ru