According to a survey conducted by analysts at Piper Jaffray, one of the largest investment banks in the United States, people from Generation Z, born between 1997 and 2012, prefer to get acquainted with new brands and their products on the social network Instagram more than on any other website. or another platform.
Instagram was chosen by more than 70% of respondents, with audience coverage among teenagers from 14 to 18 years old reaching 90%. Snapchat came in second place, receiving just under 50% of the votes, with the app's overall popularity even higher than Instagram. This is followed by email with 38% of the votes, SMS with 35%, and website advertising with 30%. Only 20% of teens follow brands on Twitter and only about 12% on Facebook.
In their study, Piper Jaffray analysts surveyed 8000 teenagers in the United States with an average age of about 16 years. The survey asked questions about their habits, spending, preferred brands and online platforms. The results were published immediately after Instagram on March 19 introduced the ability to make purchases directly in the social network app for some of the brands (for example, Adidas, Burberry, Dior, H&M, MAC Cosmetics, Nike, NYX, Oscar de la Renta, Prada, Uniqlo, Zara and others).
βShopping is more than a stroll through a storeβit's also about what you see and learn along the way,β Instagram said in a statement when it first unveiled the new feature. βFor many on Instagram, shopping is a fun search for inspiration and a way to discover new and interesting brands.β
Source: 3dnews.ru