Raja Koduri and Jim Keller are Intel's brightest recruits in recent years, but far from the only ones. Most of all, in the press, the personnel appointments of Intel related to the marketing activities of the corporation are heard. In recent months, Intel has been able to lure not only relevant specialists from AMD and NVIDIA into the relevant division, but also representatives of the media, as well as people with analytical work experience in the semiconductor industry.
It is generally accepted that such recruiting activity is associated not so much with an attempt by Intel to refocus the business on everything related to the processing, storage and transmission of data, but with an initiative to create discrete graphics solutions that would scale well across all market segments. The deadlines are tight - the first discrete-type graphics products are promised by the end of next year. Of course, they are "first" only for those who have forgotten about the range of Intel products of the second half of the nineties of the last century. Then the company also produced discrete graphics solutions.
Today we remember who joined the ranks of Intel employees since the end of 2017. The most resonant personnel migration was chosen as a starting point - the transition to Intel of the head of the AMD graphics division, Raja Koduri:
- At a new job at Intel Raja Koduri He is in charge of overall design management and also leads the Core and Visual Computing group as Senior Vice President.
- Jim Keller (Jim Keller). It is difficult to rank this talented engineer as coming exclusively from AMD, since during his career he managed to work at Apple, Tesla, Broadcom, and DEC. At Intel, he is in charge of semiconductor design. It is generally accepted that Jim's activities will have an impact on future Intel processor architectures. At many corporate events, Keller is accompanied by Koduri. It is generally accepted that it was he who lured Jim from Tesla, where he worked before.
- Chris Hook (Chris Hook). A longtime marketing manager for AMD's graphics division, Chris has recently been gearing up to promote Intel's discrete graphics solutions. He is credited with the authorship of an initiative called "Odyssey", which involves active interaction with consumers. Intel intends to revive discrete graphics in close dialogue with the target audience.
- Antal Tungler (Antal Tungler), formerly Senior Global Marketing Manager at AMD, has been leading Intel's software solutions strategy since last September. Its task is to create more user-friendly drivers.
- Daren McPhee (Daren McPhee) at Intel will be directly marketing support for discrete graphics, although he did similar work at AMD some time ago.
- Ryan Shrout (Ryan Shrout) represents a rarer acquisition by Intel, having previously had a career as a columnist, journalist, and freelancer. Ryan is the founder of PC Perspective, but he will now be in charge of Intel's product performance strategy.
- John Carville (Jon Carvill) joined Intel from Facebook, where he was in charge of technology public relations. However, he happened to work at AMD, and at ATI, and at GlobalFoundries, as well as at Qualcomm. What's more, he previously worked at Intel, but will now take up the position of VP of Marketing for Technology Leadership. It looks like Intel is already getting tired of inventing new positions for attracted specialists.
- Damien Triolet (Damien Triolet) was associated with another popular resource - the French site Hardware.fr, although he also worked in the graphics division of AMD. At Intel, he will be involved in the marketing of graphics and visual technologies.
- Devon Nekechuk (Devon Nekechuk) has worked in the marketing structure of AMD for almost eleven years, marketing products of this brand. Since February of this year, he has been director of graphics products at Intel.
- Kyle Bennett (Kyle Bennett) is known as the founder of the HardOCP site, but after joining Intel this April, he will lead the technology leadership marketing team. He will also have to establish a dialogue with the consumer audience.
- Thomas Peteresen (Thomas Petersen) is one of the few ex-NVIDIA marketing people who will be involved in Intel's graphics solutions. Thomas was awarded the status of an advisor who will oversee the development of architecture and software, as well as various types of graphic solutions.
- Heather Lennon (Heather Lennon) at Intel will promote graphics solutions in the digital media, at AMD she has spent almost eight years in public relations for graphics products.
- Mark Walton (Mark Walton) has made a career out of many well-known industry publications such as GameSpot, Ars Technica, Wired and Future Publishing. In the Intel technology leadership group, Mark will be responsible for public relations in Europe, the Middle East and Africa.
- Ashraf Issa (Ashraf Eassa) is Intel's most recent talent acquisition. For nearly six years, Ashraf has covered the semiconductor industry in The Motley Fool, an analytical publication, demonstrating incredible hard work and dedication. At Intel, he will be involved in strategic planning in the field of technical marketing.
I would like to believe that the efforts of all these specialists will allow Intel to create new successful products that will be in demand on the market. Returning to the discrete graphics segment will require a titanic effort from the company to promote its new products, but looking at the rapidly growing army of marketers, we can assume that this work will not be done in vain.
Source: 3dnews.ru