You've probably already heard about the annual Internet Trends analytical reports from the "Queen of the Internet" . Each of them is a storehouse of useful information with many interesting numbers and forecasts. The last one has 334 slides. I recommend that you familiarize yourself with all of them, but for the format of the article on Habré I present my interpretation of the main theses from .
- 51% of the world's inhabitants already have access to the Internet - 3.8 billion people, but the growth in the number of Internet users continues to slow down. In connection with this phenomenon, the global smartphone market is shrinking.
- E-commerce accounts for 15% of all US retail. Since 2017, e-commerce growth has declined sharply, but it is still well ahead of offline growth in percentage terms and marginally in absolute terms.
- As the rate of Internet penetration slows down, it becomes more difficult to compete for existing users. So the cost per user acquisition (CAC) in fintech is now at $40, which is about 30% more than 2 years ago. Realizing this, venture interest in fintech seems to be excessive.
- The share of advertising spend on mobile services and desktops has equalized with the share of time that users spend on them. Total ad spend increased by 22%
- The audience of podcast listeners in the US has doubled over the past 4 years and currently has more than 70 million people. Joe Rogan was ahead of almost all media in this format, except for a podcast from The New York Times.
- The average American spends 6.3 hours a day on the Internet. More than ever. At the same time, the number of people trying to limit the time spent with a smartphone in their hands increased from 47% to 63% over the year. They try themselves, and 57% of parents use the restriction functions for children - almost 3 times more than in 2015.
- The rate of increase in spending time on social networks has fallen by 6 times (164 slide). At the same time, the report has a graph showing the impressive growth in traffic from Facebook and Twitter for most publications (Slide 177), although this graph is based on data from 2010 to 2016.
- In Mary's current work, there is not a word about "fake news", which is strange, because a lot has been said in the past about distrust of social networks as a source of information. However, Internet Trends 2019 mentions that news from YouTube began to be noticed by 2 times more people. Why then talk about the importance of Facebook and Twitter for the media, arguing this with old data?
- The likelihood of cyberattacks is increasing. Among 900 data centers in 2017, 25% of the total reported downtime cases, in 2018 already 31%. But reinforcement learning is worse for protein neurons than for machine ones. The share of sites with two-factor authorization has not only not increased since 2014, but has also decreased.
- 5% of Americans work remotely. Since 2000, with such incredible progress in the development of the Internet, environment and tools, this value has grown by only 2%. Now all the articles about not needing a physical presence seem exaggerated to me.
- US student tuition debt exceeds a trillion dollars! Just the other day, I was reading about a fintech student lending startup that has raised an impressive amount of capital, and I'm only now understanding why.
- The number of people worldwide who are concerned about data privacy has dropped from 64% to 52% in a year. It turns out that the public flogging of Zuckerberg, the California State, the European GDPR and other principles of state control satisfy the desire of certain groups of the population.
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Source: habr.com