It has become known that publishers using Google Ad Manager will be exempted from fees for publishing advertising content over the next five months. Google said in a post on the developer blog that the move is intended to support media outlets that do "original journalism."
It's worth noting that not all organizations using Ad Manager will be able to take advantage of the grace period. The report notes that during the coronavirus pandemic, people rely on quality journalism to keep abreast of the latest events and quickly receive relevant and reliable information. Ads that appear alongside news publications help fund journalists who write breaking news and keep news sites and apps running. Therefore, Google decided that it needed to provide additional support to the media that cover the latest events and publish verified news.
βMany news publishers around the world use Google Ad Manager to support their digital business with ads. As the coronavirus pandemic takes a toll on the global economy, the Google News Initiative is working to find ways to provide immediate financial support to original journalism news organizations around the world. That's why we've decided to waive ad impression fees for news publishers for five months. In the coming days, we will inform our eligible news partners of the details of the program,β Google said in a statement.
The announced program is the next step of Google aimed at supporting the media. Recall that at the beginning of the month, Google about the allocation of $6,5 million, which will be used to fund organizations involved in the fight against misinformation about the coronavirus.
Source: 3dnews.ru