All website promoters know that Google ranks pages on the Internet by the number and quality of links pointing to them. The better the content, the stricter the rules are followed, the higher the site in the search results. And for the first places there is a real war, and therefore it is quite logical that all kinds of methods are used in it. Including unethical and outright fraudulent.
Many companies pay for their sites to be promoted by specialists. But there is another way. Speech about the network of private blogs or PBN - private blog network. The bottom line is that the more links point to a particular site, the higher its rank, the more views it has (at least potentially).
And in order to raise the rank and rating of their site, many companies resort to PBN services, from which they link to those sites that need to be βpromotedβ. At the same time, fake blogs are filled with content and look like quite worthy resources. But this is only the first stage.
At the second stage, the main role is played by abandoned domains, which are redeemed along with links and can also be used to raise the rating of a particular site. It is enough to buy a domain name, replace the content and change the links so that they lead to the site that needs to be promoted.
Recently, artificial intelligence has also been used, which processes text materials so that they look unique from the point of view of search engines. Well, or you can just pay a couple of rewriters. Moreover, this is already a mature and established ecosystem that parasitizes on Google's search algorithms.
At the same time, the company has been fighting in PBN since 2011, but the results are not yet visible. Either the corporation does not want to bother with fake blogs, or the point is in their disguise, which is becoming more sophisticated. The only thing that the company has done so far is to urge developers not to promote their site in this way. And it's all! You involuntarily wonder if Google has its own interests here?
Source: 3dnews.ru