The OnePlus brand was launched in December 2013, and already in April 2014 attracted everyone's attention with the release of the OnePlus One smartphone, which had the specifications of a flagship device, but cost significantly less. Since then, the OnePlus logo has remained virtually unchanged, but now the manufacturer has decided to rebrand.
At first glance, the new logo is not much different from the old one, but in fact it is not. If you look closely, you can see that the font has been changed, and the β+β has become larger. Considering all the changes, we can say that we have a new logo, which has largely retained elements familiar to a large number of people. The old slogan "Never Settle" remained unchanged, but also acquired a new look.
The logo is currently being used on the manufacturer's official websites, and will eventually appear on the brand's products, such as the OnePlus 8 and OnePlus 8 Pro smartphones, which are due to be announced next month. The manufacturer is sure that the updated logo has retained all the memorable brand elements that the user community likes, and also makes the visual style more balanced. The updated logo should provide more flexible use and improved recognition on digital media.
In addition to the new logo, brighter and more colorful renderings based on the introduced trademark have been posted on OnePlus' Weibo account.
Source: 3dnews.ru