Kaspersky Lab has rebranded and updated the corporate logo of the company. The new logo uses a different font and omits the word lab. According to the company, the new visual style emphasizes the changes taking place in the IT industry and the desire of Kaspersky Lab to make security technologies accessible and simple for everyone, regardless of age, knowledge and lifestyle.
“Rebranding is a natural step in the evolution of our business strategy from the narrow area of cybersecurity to the broader concept of building “cyberimmunity”. In the modern world, technology unites people and erases all boundaries, without them it is already impossible to imagine your life. And therefore, cybersecurity today involves not so much the protection of individual devices and platforms as the creation of such an ecosystem in which digital devices that have access to the network are protected by default. Kaspersky Lab is at the epicenter of these changes and, as one of the significant players in the industry, is actively involved in the development of new high cybersecurity standards that will determine our common future,” the company said in a statement.
“We created the company over 22 years ago. Since then, both the cyber threat landscape and the industry itself have changed beyond recognition. The role of technology in our lives is growing rapidly. Today the world needs something more than just a good antivirus,” comments Evgeny Kaspersky, CEO of Kaspersky Lab. — Rebranding helps us to communicate that we are ready to meet these new requirements. Using our achievements in protecting the world from digital threats, we will be able to build a world that is resilient to cyber threats. A world where everyone can enjoy the opportunities that technology can offer them.”
Kaspersky Lab has been working in the field of information security since 1997. The company operates in 200 countries and territories around the world and has 35 regional offices in 31 countries on 5 continents. The staff of Kaspersky Lab includes over 4 thousand highly qualified specialists, the audience of users of the company's products and technologies is 400 million people and 270 thousand corporate clients. The developer's portfolio includes more than 30 key products and services, which can be found on the website .
Source: 3dnews.ru