Disney has been talking about its plans to create a Netflix analogue since the summer of 2017, but so far a lot of important details have remained behind the scenes. Now they are known: Disney + will be launched in the US on November 12, and the cost will be $7 per month. The service will offer a very large library of old films and TV shows of the company - first of all, its own cartoons, the creations of the Pixar studio, the entire catalog of Marvel cinematic comics, videos on the Star Wars universe and National Geographic.
However, there will be new movies and series created exclusively for this streaming service. And no ads. Disney will also allow subscribers to download all available content and watch it offline, on the go or whenever they want. The company released key price and launch date data at the very end of a nearly three-hour investor event.
The rest of the company's time was spent delivering one big message: Disney has a ton of things people already love, different names that users watch and trust, and the company is willing to invest a lot of money into its plan. The funds will be needed to finance new exclusive creations, but most importantly, it will already have to sacrifice the money that Disney used to get by selling its films and TV shows to distributors like Netflix.
If you want to compare the current Disney announcement with a similar announcement from Apple, then you can note that the latter boasted big names like Steven Spielberg (Steven Spielberg), who will create series and films, but did not name the prices and the exact launch date. Disney even showed several trailers for future exclusives like the Mandalorian series based on the Star Wars universe.
Disney would love to see customers continue to pay for cable TV, which still accounts for a significant percentage of the company's revenue and profits. But Disney+ is both a short-term attempt to redirect consumer dollars from services like Netflix that have been streaming Disney movies and TV shows for years, and a head start as more people move away from cable services β trends that have long been gaining momentum in the US. Disney has told investors that it expects to reach 2024 million to 60 million subscribers worldwide by the end of 90. Netflix currently has 139 million subscribers.
However, a few questions remain: Will Disney distribute its services through large Internet platforms such as Amazon or Apple, which have now become the official competitors of the media conglomerate? And how will Disney consolidate its streaming service package, which also includes Hulu and an ESPN offshoot? Kevin Mayer, Disney's chief executive in charge of all of the company's streaming services, said there are plans to merge the two in some way, but didn't say anything more.
Incidentally, Disney+ will also include TV shows and movies previously owned by 21st Century Fox, which was essentially taken over by Disney this year. This also means that the upcoming streaming service will be the new home of The Simpsons (there was even a hilarious ad for the occasion). One thing is for sure: Disney has challenged everyone in the paid streaming market, from Apple to Netflix to AT&T (the latter will also launch its service later this year).
Source: 3dnews.ru