The MTS operator intends to change the concept of its retail network in order to increase its efficiency. This is reported by RBC, referring to information received from representatives of the Big Four company.
At present, a standard MTS sales outlet has an area of 30 to 50 m2. Such a store includes showcases with smartphones and accessories, self-service terminals and a consultant's counter.
It is now reported that the number of such outlets will be reduced. To replace them, MTS will open stores of three new formats, which is expected to help increase the flow of potential buyers.
One of the new formats is showrooms with an area of up to 150 m2. Here, visitors will be able to test MTS solutions in the areas of smart home and eSports, as well as get acquainted with smartphones and other gadgets. It is planned to open from 50 to 80 such halls during the year.
Another format is flagship salons ranging from 70 to 120 m2. They will be located in areas with a high flow of people.
Finally, there will be small shops up to 20 m2. Such mini-salons will be located where it is not possible to open a larger trading floor.
Source: 3dnews.ru