Every fourth message sent by social media users contains emoji. This conclusion, based on their own research, was made by specialists from Noosphere Technologies, who studied popular social networks in the Russian segment. Analysts processed more than 250 million messages that were sent from 2016 to 2019. In their work, the experts used the Brand Analytics archive database, which has an extensive social media data platform in Russian.
Analysts report that the most popular emoji of spring 2019 was the yellow-orange light ????, which was used about 3 million times during the reporting period. The red heart β€οΈ is in second place in the popularity ranking and has been shared 2,8 million times. The emoji ??????, crying with laughter, closes the top three, having been included in the messages of social network users 1,9 million times. Experts note that popular emoji have gender differences. For example, women are 1,5 times more likely to use emoji, preferring a red heart, a yellow-orange light, and a green check mark. Among the male population, the light is the most popular, followed by a green tick and a smiley crying with tears.
Most often, emojis are used by visitors to the Instagram network (34%). It is followed by VKontakte (16%), Twitter (13%), Facebook (11%), YouTube (10%), Odnoklassniki (10%), and other media projects (6%) with a decent lag.
The dynamics of the growth in the popularity of emoji in the reporting period shows a significant increase in the number of their use since last year. It is noteworthy that the number of messages that consist only of emoji continues to increase rapidly. If in 2016 the number of such messages did not exceed 5%, then already this year the volume of messages consisting only of emoji has grown to 25%.
Source: 3dnews.ru