South Korean company Samsung Electronics has completed the installation of the latest LED displays on the facade of the famous building 1 in Times Square in New York. The peculiarity of the installed screen is that its total area is 11 square feet, which is approximately equal to 639 m².
The mounted LED screens covered the entire front of the building 1. In addition, the installed LED screens are one of the most expensive advertising surfaces in the world. Placed displays of the SMART Led Signage XPS series are used to demonstrate live broadcasts, as well as display various premium video content.
It was possible to achieve high quality of the transmitted image thanks to the use of XPS 160 and XPS 080 panels. These screen models are equipped with high-quality LEDs, and also have a stylish and advanced design. Even these models are characterized by perfect color reproduction regardless of weather conditions and are characterized by a high level of energy efficiency. The expanded advertising platform will be an excellent advertisement for the latest Samsung LED displays capable of transmitting the highest quality video content.
According to Seog-gi Kim, executive vice president of Visual Displays at Samsung Electronics, Times Square in New York not only attracts a huge crowd, but also represents a symbolic center of culture and commerce. All of this makes Times Square the perfect place to introduce Samsung's cutting-edge technology.
Source: 3dnews.ru