BIWIN is hardly known outside of China, but it makes solid state drives and RAM modules for a number of major hardware vendors like HP. This month, the Chinese company introduced a new family of retail products and announced plans to enter the European and North American markets under its own brand.
BIWIN was founded in 1995 in Shenzhen and is now one of the major manufacturers of non-volatile NAND flash memory and dynamic random access memory (DRAM) solutions. The company owns its own production facilities, which include lines for sorting and testing memory chips, packaging them in conventional or system-in-package (SiP) cases, as well as surface-mount lines. In addition, BIWIN has a department dedicated to research and development in the field of hardware and software of any complexity.
The company is one of the leading data center SSD suppliers in China. For example, last year BIWIN introduced one of the world's first SSDs with a PCIe 4.0 x4 interface, support for the NVMe 1.4 protocol (characterized by important innovations for the data center) and a capacity of up to 32 TB.
Outside the PRC, BIWIN is mainly known for memory modules and solid state drives sold under the HP brand. The latter only licenses its brand to Chinese partners under certain conditions, but the development, production and testing of devices is carried out exclusively by BIWIN. As the product family expands for the retail market, the use of someone else's brand name is not always optimal, so the company entering the markets of Europe and North America with its own brand. It is difficult to say how successful such a start will be in the context of a slowdown in the economy, but given the capabilities of BIWIN, the company may well compete with manufacturers like ADATA, G.Skill, Kingston, Patriot Memory, Team Group and others.
It must be said that BIWIN is trying to enter markets outside of China not for the first time. In December 2011, the company established a subsidiary to sell SSDs to consumers and embedded solutions for businesses in the United States. Having introduced several products and faced competition from already established players, the company left the market in . We do not know how successful a new attempt will be, but the increased competition almost always benefits the end users, and therefore the beginning of BIWIN can only be welcomed.
As for new products, at a press conference in China, the family includes the Bang SSD (M.2, PCIe, 3400 MB/s), the inexpensive Wookong SSD (M.2, PCIe, 1900 MB/s), the Swift portable SSD (1000 MB/s ), a Puffin metal portable SSD (capacity up to 1TB), and a 2,5-inch Kunlun SSD. As the names suggest, some of these devices are exclusive to China, while others can be sold worldwide.
Source: 3dnews.ru