QIWI has published the results of a study of the game streaming market and voluntary donations (donations) in Russia and the CIS in the past year.
More than 5700 people took part in the survey. It turned out that the main audience of streamers is residents of the Central and Northwestern Federal Districts: they account for 39% and 16%, respectively. Another 10% of the survey respondents turned out to be residents of the CIS and Europe.
Streaming is most popular among people in the age groups of 19-24 and 14-18: their response rates in the survey were 42% and 31%, respectively. The study also showed that men have twice the popularity of streaming as women.
According to estimates, the size of the game streaming market in Russia and the CIS in 2019 will be at least 21,6 billion rubles. In the next three years, an annual growth of 20% is expected.
As for voluntary donations, they are regularly sent by a third of the respondents (33%): they do it every 2-7 streams. Approximately 63% of respondents make payments only in special cases. The average donation check this year was 356 rubles, while half of the users send amounts in the range of 100-299 rubles, and a quarter - in the amount of 300-999 rubles.
The study showed that almost half of the respondents (47% of donators and 45% of viewers) watch streams daily. A quarter of respondents choose the time interval from 19 to 22 hours for this. Almost half of respondents (47%) watch streams for more than two hours a day, just over a third (36%) watch 1-2 hours a day, and 17% watch less than an hour.
Among the genres of streams, both gaming and non-gaming are popular with users. Of the latter, the vast majority - 77% of respondents - noted colloquial.
It also turned out that streams attract Russians primarily because they allow them to have fun and relax.
The majority of respondents (58%) choose desktop as their platform for streaming. In second place with a score of 53% were Android smartphones. Only 13% of viewers watch streams from iOS smartphones, and 32% from a laptop.
Source: 3dnews.ru