Creating and developing a new company is always a difficult process. And one of the main difficulties often lies in the fact that the founder of the project is initially forced to dive into a variety of areas of knowledge. He must improve the product or service itself, build the sales process, and also think about what marketing tactics are suitable in a particular case.
This is not easy, only practice and previous experience can provide basic knowledge, but good professional literature can also help here. In this article, we'll take a look at five books on marketing that every startup founder should read.
Note: the text contains both very recent and already proven books that reveal various aspects of marketing from psychology to the preferences of consumers of content on the network. Books in English - without the ability to read in this language, it is almost impossible to build a global company today.
A fairly new book, and more importantly, the ideas in it are also quite fresh (that is, we are not dealing with another retelling of common truths from the time of Philip Kotler). Both authors have significant experience in business development and explosive growth for companies. In general, both Sean Ellis and Morgan Brown are the founding fathers of the βgrowth hackersβ movement.
The book contains descriptions of the most effective distribution models used by startups. You will also find in it practical advice on their implementation and development of growth hacking techniques in your company.
Another practical book. The author runs his own marketing agency in Miami, and this company works with IT start-ups in a wide variety of fields. As you know, often "techies" can create a great product, but do not know how to talk about it in such a way that people want to use it. This work will help to solve this problem.
Here are answers to practical questions that anyone who creates content on the Internet faces. You will learn about how many types of text suitable for use, approaches to content distribution, as well as numbers about the preferences of different audience groups (by industry and even geographical location). All statements are based on cases of real companies.
A rather unusual book, the author of which focuses on the use of artificial intelligence to solve predictive marketing problems. Magnus Yunemir created his own classification of successful products in various industries, and then interviewed company executives and marketing directors who told him about their experience with AI.
As a result, in the book you can find information about the application of new technologies for competitive intelligence, predictive pricing, increasing sales in the field of e-commerce, lead generation and customer acqusition, data segmentation and usability improvement.
Nir Ayal is an expert in behavioral design. His book includes data collected over ten years of experiments and research in this area. The main task that the author set himself was to give an answer not to the question of why people buy this or that product, but how to form the habit of buying. Big plus: Ryan Hoover, founder of the well-known startup site Product Hunt, co-authored the material and helped make the material even more practical.
The book describes the real patterns that modern companies use to attract and hold attention to their product and build strong bonds with the audience. So if you want to improve the performance and retention of your project, this is a great read.
Another bestseller by Mike Lewis. This is a biographical book about two psychologists and scientists Daniel Kahneman and Amos Tversky. The work itself is not about business and marketing, but with its help you can trace and understand the psychology behind making successful and unsuccessful decisions.
That's all for today, but what other useful books about marketing do you know? Share the names and links in the comments - we will collect all the benefits in one place.
Source: habr.com