, adidas teamed up with EA Sports FIFA Mobile and Google's Jacquard to unveil the new adidas GMR technology. It allows you to combine games with real sports. So, while playing in the real world, you can simultaneously improve the overall rating of FIFA Mobile Ultimate Team (OVR) in the virtual space.
The adidas GMR insole fits any shoe - this innovative element inside a boot or shoe allows you to enter a new format of the game. It provides for the synchronization of the real and virtual worlds, where data on sports achievements are transferred to the digital space. During football games on the street or on the field, players can unlock in-game rewards, improve the achievements of their OVR team, and compete for supremacy on the leaderboard.
Powered by Jacquard Tag machine learning algorithms, the adidas GMR insole recognizes physical movements on the pitch: measures the distance a player has run, the number and strength of shots, and the player's speed on the pitch. By completing various tasks and overcoming intermediate stages, you can receive rewards and help your team. As a result, success in the real world is transferred to the virtual game and helps the players from FIFA Mobile Ultimate Team become stronger.
The first challenge will be the Master Finisher, where players will have to complete 40 shots on goal from inside the box over the course of a week to earn in-game coins and improve their skills in the FIFA mobile game. The most successful hit will be ranked in various ratings, allowing other players to demonstrate their skills.
The launch of adidas GMR, according to the well-known brand, symbolizes the transition to the phygital (physical + digital) gaming space. In Russia, adidas GMR insoles will be presented in company stores and in the last quarter of 2020. It will be interesting to see how popular and interesting the general public will be in the future.
Source: 3dnews.ru