Google has added support for its own Accelerated Mobile Pages (AMP) technology to the Gmail app for Android and iOS mobile platforms. The innovation will allow users to interact with content without going beyond email.
The rollout of the new feature began this week and will be rolled out to all users of the Gmail app shortly. Support for dynamic messages makes it possible to fill out various forms, place orders in online stores, change data in Google Docs, add events to the calendar, and much more right inside the Gmail mobile app. The new feature allows for dynamic update of the content of emails, so that users will always see the latest information. For example, dynamically updating the content of a letter from an online store will always allow you to see up-to-date data regarding a particular product.
It is worth saying that AMP technology is supported not only by the Google mail service. Recently, Microsoft began testing AMP for its own Outlook.com email service in a developer preview. Outlook.com has AMP disabled by default, while Gmail has it enabled. If the user wants to return to standard messages, then this can be done in the application settings.
More companies and web portals are already using the feature, including Booking.com, Pinterest, Doodle, OYO Rooms, Despegar, and more. happens gradually, and the process itself can take several weeks.
Source: 3dnews.ru