According to a Pew Research Center study, YouTube videos featuring children under 13 are viewed three times more often than videos without children.
The study generated a list of popular YouTube channels that have more than 250 subscribers and were already created by the end of 000. Then the videos that appeared on the channels in the first week of January 2018 were analyzed. Despite the fact that only a small percentage of videos were aimed at children, every video that featured a child under the age of 2019 received an average of three times as many views.
The report found that a small number of posts that were aimed directly at children, as well as videos with children under 13 years of age, were significantly more popular than any other type of content identified in the study.
YouTube representatives said the platform cannot comment on the results of the Pew Research Center study. However, they added that comedy, music and sports videos are typically the most popular on YouTube. Despite this, including children in a video to increase views is a powerful tool used by many digital content creators.
It's worth noting that YouTube's current terms of service state that the platform is not intended for children under 13 years of age. A separate safe YouTube Kids application was created for young viewers.
Source: 3dnews.ru