The release of the third generation Ryzen processors was a huge success for AMD. This is clearly evidenced by sales results: after the appearance of Ryzen 3000 on the market, the attention of retail buyers began to actively shift in favor of AMDβs offerings. This situation is also observed in Russia: as follows from the statistics collected by the service , since the second half of this year, users of this price aggregator have become noticeably more interested in purchasing AMD processors than Intel.
Data on processor sales published by a German store often appear in news feeds. , however, you need to understand that they describe only a special case, which has nothing to do with the situation on both the global and Russian markets. At the request of the editors of 3DNews.ru, the Yandex.Market product selection service shared its statistics on demand for desktop processors, and it revealed a completely different picture of sales in domestic online stores. While, according to a German retailer, AMD was able to overtake Intel in the number of processors sold back in 2018, in Russia AMD managed to reverse the trend in its favor only in the middle of this year. From January to April 2019, Yandex.Market users were interested in Intel processors on average 16% more often than AMD offers. But in May, demand equalized, and in June, for the first time, the demand for βredβ chips turned out to be higher than for βblueβ products.
If we talk about the overall situation observed in 2019, then so far not a single CPU manufacturer can be called a clear favorite among Russian consumers. Formally, a larger number of potential purchases were recorded for Intel processors, but the advantage is minimal: for the period from January 1 to the present day, 50,2% of Yandex.Market users chose this manufacturerβs offers. However, the demand for Ryzen processors currently continues to increase, and AMD has every chance of winning at the end of the year. From July 1 to the present, users are on average 31% more likely to be interested in processors of this brand.
In general, demand for processors on Yandex.Market this year was highest in January, and reached its minimum in June due to the seasonality effect. However, at the end of July there was an atypical and sharp surge of interest in AMD processors: the wave raised on July 7 by the announcement of the third generation Ryzen swept across Russia. But whatβs interesting is that for us its peak occurred in the period from July 21 to July 24. These days, interest in AMD's offerings has more than doubled. On the day of maximum demand, July 24, purchases of AMD processors accounted for 60% of the total number of clicks. Such a belated reaction of Russian consumers to the release of expected new products is explained by the fact that the mass arrival of representatives of the Ryzen 3000 family in Russian online stores was delayed until the twentieth of July.
It is worth recalling that for the three months remaining until the end of the year, both processor manufacturers have prepared many interesting new products that can make adjustments to the liking of consumers. Thus, AMD is preparing an unprecedented mass-produced 16-core Ryzen 9 3950X, affordable six-core Ryzen 5 3500X and Ryzen 5 3500, as well as at least one third-generation Ryzen Threadripper HEDT processor with 24 cores. In response, Intel is going to introduce the eight-core 5-GHz Core i9-9900KS and the Cascade Lake-X family of HEDT processors with a number of cores from 10 to 18. Together with the Yandex.Market service, we will continue to monitor the dynamics of the Russian market.
Source: 3dnews.ru