Yesterday there was a big presentation during which Sberbank announced a large-scale rebranding. Not only the logo has changed, but also the official name - now it is Sberbank: a company that creates its own digital ecosystem and distances itself from purely financial services.
Sber already offers a lot of services for human life and business, and development in this direction will continue. At the conference, the company showed a new look of its branches - this is no longer an ordinary bank representative office, but a point more open to visitors. There are no usual cash desks here (heavy emphasis on online and new ATMs with face recognition and large sonorous screens), everything is done in gray tones instead of acid green, there is an opportunity to just sit and drink a cup of coffee. Also, such offices will become branches of the SberLogistics delivery service.
From now on, marketing will focus on the promotion of new and existing products and services: no big spending on image advertising is planned. Tentatively, the company estimates additional expenses, in addition to normal activities, for the introduction of a new brand in the amount of about 2,5 billion rubles in the next 5-6 years.
But the company did not stop at the logo and good intentions. Perhaps the most significant announcement of the conference was . While there are three of them - each with its own voice and character. However, the functionality will be common and will allow you to link all the services of the company and its partners together. This includes the Smart Market platform, in which third-party companies and developers can create skills and applications for Salyut: both using a simplified constructor and with the involvement of professional programmers.
Salyut assistants will settle not only in users’ smartphones through the Sberbank Online and SberSalyut applications, but also in Honor 2021 TVs and new Sber smart devices. This and television with 4K and HDMI 2.1 at a price of 3490 ₽; And with 30-watt high-quality acoustics from Harman Kardon.
In addition, the service - it provides file storage for ordinary users. Immediately after registration, everyone is provided with 15 GB free of charge, there are mobile applications and the possibility of expanding space.
and about the digital platform for school education "SberKlass", which is already deployed in 65 regions of Russia and allows you to individualize classes and give children access to quality materials that meet the educational standard.
Sber also launched its own music service, SberZvuk, based on the Zvooq service, . This music recommendation service adjusts to the mood and preferences of the user and includes 40 million songs without limits and in high quality. Some songs support the "Show Lyrics" mode: the text of the song, including translation from a foreign language, is displayed on the screen synchronously with playback.
Finally, it was announced . The basic one allows you to get access to the Okko online cinema for 199 ₽ per month; music service "SberZvuk"; free delivery of products through SberMarket; 30 GB of SberDisk cloud storage, as well as a number of discounts on certain products.
The company also announced new brands at the conference. For example, the “Thank you from Sberbank” loyalty program, which allows you to accumulate bonuses for card purchases and exchange them for goods and services of partners, is now called “SberSpasibo”. Various financial services of Sberbank for the population are united under the SberBank brand, and the main application became known as SberBank Online, respectively. The unified Sberbank ID account for accessing the services of the bank and its partners has been renamed Sber ID. And so on - within the framework of the new brand.
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Source: 3dnews.ru