Strategic partnership: why ServiceNow team up with a major cloud provider

Microsoft entered into a partnership agreement with ServiceNow, whose solutions we implement at «IT Guilds". Let's talk about the possible goals of the deal.

Strategic partnership: why ServiceNow team up with a major cloud provider
/Unsplash/ guille wells

The essence of the agreement

In mid-July, ServiceNow announced that some of their solutions would be deployed in the Microsoft Azure cloud. In particular, this applies to applications for organizations from heavily regulated industries, such as the government sector. According to representatives of ServiceNow, this way they will be able to increase the security of personal data.

Microsoft, in turn, plan use the ServiceNow software. In particular, we are talking about ITSM tools Information Technology and Employee Experience. They simplify the coordination of the work of employees and reduce the amount of bureaucracy in coordinating tasks. The IT corporation will also act as a reseller of ServiceNow services.

What's up with this for customers

New solutions for the Now platform… ServiceNow says the company will be able to streamline business processes and offer more services to users. In particular, the partner's technologies are planned to be used in the development of new analytical products on the Now platform. It is an intelligent cloud solution for automating workflows such as approval approvals. …and not only. New tools are planned to be implemented in Microsoft 365 with Azure. They complement Adobe Inc and SAP SE software, with which Microsoft also entered into partnership agreements.

Expanding the user base. The enterprise SaaS market is highly fragmented. But analysts say Microsoft is leading the way. belongs a share of 17%. For ServiceNow, a partnership agreement is an opportunity to attract new customers to its ecosystem and develop ITSM products together.

Analysts from Bloomberg believe that the influx of new users will help ServiceNow reach the goal of 10 billion annual revenue.

More cloud services in the government sector. As we said earlier, ServiceNow uses the power of Azure Cloud to provide services to government organizations. By the way, the first steps in this direction of the company have taken still in autumn. Now government customers will be able to use these services through the Azure Government system. This is the secure cloud solution that Microsoft hopes put and the Pentagon.

Strategic partnership: why ServiceNow team up with a major cloud provider
/Unsplash/ Joshua Fuller

A new market for ServiceNow is Germany. ServiceNow representatives say they plan to start working with German government organizations (and government agencies in other European countries). Azure Cloud closes many requirements related to data storage. For the most part, they are dictated by the GDPR and other laws of local regulators.

About other cloud projects

Microsoft isn't the only major organization ServiceNow has partnered with. In the beginning of May стало известно about the company's joint project with Google. The provider's cloud hosted IT Operations Management (ITOM) services. Clients of both companies received a tool that simplified the deployment and management of IT infrastructure.

The organizations also plan to jointly develop artificial intelligence and machine learning systems to optimize workflows. The ServiceNow ITSM platform will use Google's AutoML Translation technology. The idea is to use it to improve the quality of speech recognition in technical support chatbots.

Strategic partnership: why ServiceNow team up with a major cloud provider
/Unsplash/ Thomas Kelly

Approximately in this area ServiceNow working and from Amazon. Their Alexa for Business service, an intelligent business assistant, gives employees the ability to schedule face-to-face meetings and use corporate apps with voice control. Among these applications are ServiceNow solutions for IT process management.

More ServiceNow working working with Adobe on tools to help improve customer service and support. And with Deloitte - on systems that can increase the productivity of employees. The company is likely planning more partnerships and deals in the near future to reach its $10 billion annual revenue goal.

Our guides and guides on the topic are in the IT Guild corporate blog:

Source: habr.com

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