Fortnite's in-game spending has dropped since the start of 2019, according to analytics firm SuperData Research.
Micropayment amounts have been on the decline in Fortnite since the beginning of 2019, with combined PC, console and mobile revenue failing to surpass $100 million this September. However, Fortnite still generates more revenue for its creators than most games. Last month, 8% of gamers spent money on in-game items in Fortnite, while in , FIFA 20 and Madden NFL 20 this figure is 2%.
But the overall audience of gamers spending heavily on micropayments has dwindled in 2019.
“Despite generating $6,5 billion in PC revenue and $1,4 billion in console revenue in Q3 2019, in-game spending does not make up a significant portion of the gaming market,” SuperData Research said in a recent study. - Half of gamers (51%) did not spend on additional game content in the past month, despite major releases among ″micropayment″ major games such as FIFA 20 and NBA 2K20. Capturing the attention of those who do not spend money on in-game content will require new and enticing solutions from publishers. Making this happen is key, but game makers also need to be transparent about how they sell add-on content."
According to SuperData Research, in-game spending as we know it has reached saturation point.
“Among loot containers, battle passes, one-time booster packs, and individual cosmetic purchases, there is no shortage of in-game monetization tactics. However, these strategies do not encourage everyone to purchase additional content. Developers must find and define the best approach to convert players into buyers or regain the trust of players that was lost due to poorly implemented micropayment models, SuperData Research said. “Understanding the state of spending on additional content is a must for game publishers who want to implement such models in their projects. The success of micropayments depends on whether game creators repeat proven methods. While innovation is essential to revive a stagnating market, effective monetization should never come at the expense of a pleasant and fair gaming experience."
Source: 3dnews.ru