With TikTok on the verge of being banned in the US, some tech companies are poised to fill a niche that could soon open up. Today it became known that Facebook began testing the "Short Videos" feature in a branded application for accessing the social network.
This is not surprising, since TikTok, which is a platform for publishing short videos, is very popular in the US, and its exit from the market will leave a huge profitable niche empty. As a reminder, Facebook previously launched the Reels feature on Instagram, which offers features similar to TikTok. Now, according to software engineer Roneet Michael (Roneet Michael), the company is going to implement something similar in their main application.
Recall that TikTok may remain in the US market if any of the US companies completes the deal to purchase the video service before September 15th. Market giants such as Apple, Twitter and Microsoft are reported to have shown interest.
In any case, the resulting uncertainty in this matter is likely to increase interest in potential alternatives. Therefore, Facebook has a good chance to attract new users by introducing new functionality related to posting and editing short videos in their applications.
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Source: 3dnews.ru