Phones of Russian brands may completely disappear from store shelves

A drop in demand for budget mobile phones of domestic brands manufactured in China may lead to the complete disappearance of such devices from the shelves of Russian stores. About it сообщает publication "Kommersant" with reference to the analytical data of the holding GS Group.

A study by GS Group analysts showed that in the first quarter of 2020, the share of domestic mobile phone brands in the segment over 2000 rubles in deliveries to Russia was only 4%, while in the same period last year it was 16%.

In the first three months of 2020, about 300 smartphones from Russian brands such as BQ, Vertex, Texet, Dexp, Digma, Inoi and Highscreen were delivered to the country. The source notes a significant increase in the share of devices from Chinese manufacturers, which in the reporting period occupied 54% of the market, while in the first quarter of last year their share was 42%. It is noteworthy that back in 2017, smartphones from Chinese and Russian brands occupied 18% of the domestic market each.

According to GS Group experts, in the first quarter of this year, 10,4 million mobile phones were imported to Russia. The share of smartphones was 63% or 6,5 million units. Compared to the same period of the previous year, there is a decrease in supply volumes at the level of 9%. It is noted that the decline in the market occurred precisely because of the fall in demand in the budget segment, in which the devices of Russian brands are most widely represented.

“Obviously, in the current market conditions, these smartphone brands will not survive,” says Alexei Surkov, head of the GS Group analytical center. In his opinion, in the near future, in all segments of the Russian smartphone market, competition will unfold between Chinese manufacturers Huawei (including the Honor brand), Xiaomi, Oppo and Vivo, as well as the South Korean company Samsung. In the upper price segment, Apple will be added to the already listed manufacturers. The segment of cheap push-button phones worth less than 2000 rubles will remain behind Russian brands.

Source: 3dnews.ru