The Toshiba Memory Holdings corporation announced that on October 1, 2019 it will officially change its name to Kioxia Holdings. At about the same time, the name Kioxia (kee-ox-ee-uh) will be included in the names of all Toshiba Memory companies.
Kioxia is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value".
Combining "memory" with "value", the Kioxia name reflects the company's mission to transform the world through "memory", which is the core of its vision.
The company's press release states that the Kioxia brand will cultivate a new era of memory driven by the rapidly growing demand for high-performance, high-capacity storage and processing, enabling the company to steadily expand as a leading flash memory manufacturer for many years to come.
Source: 3dnews.ru