The Chinese company Xiaomi, according to the Kommersant newspaper, has chosen a partner to develop a network of retail stores in Russia.
March of this year that Xiaomi is preparing a large-scale attack on the Russian regions. The company intends to open 100 new stores this year alone.
It is reported that the opening of new Xiaomi mono-brand stores in our country will be supervised by Marvel Distribution. Sales points will appear in Astrakhan, Volgograd, Kaliningrad, Kursk, Krasnodar, Tomsk, Tula, Omsk, Blagoveshchensk and other cities.
βXiaomi will invest in marketing and give partners priority when shipping smartphones. "Marvel Distribution" will monitor sales, assortment and design of outlets," the publication of the Kommersant newspaper says.
Xiaomi smartphones are very popular with Russian buyers. The opening of 100 new sales outlets at once will allow the Chinese company to further strengthen its position in our country. Observers believe that Xiaomi may try to win back market share from rival Huawei, which is now in a difficult position due to US sanctions.
In the first quarter of this year, Xiaomi shipped 27,9 million smartphones worldwide. This is slightly less than last year's result, when shipments were 28,4 million units.
Source: 3dnews.ru