Xiaomi is in the lead: sales of smart set-top boxes in Russia have almost doubled

United Company Svyaznoy | Euroset reports that Russians are increasingly purchasing "smart" set-top boxes like Apple TV and Xiaomi Mi Box.

So, in 2018, approximately 133 thousand smart set-top boxes were sold in our country. This is almost twice - by 82% - more result for 2017.

If we consider the industry in terms of money, then the increase was 88%: the final result is 830 million rubles. The average cost of the device was 6,2 thousand rubles.

“The growing popularity of smart set-top boxes is explained by the fact that these set-top boxes make it possible to turn any TV into a modern multimedia device with all the functions and services of Smart TV,” says Svyaznoy | Euroset.

Last year, the Chinese company Xiaomi became the leader of the Russian market of "smart" set-top boxes, accounting for 29% of all devices sold. Compared to 2017, sales of Xiaomi TV boxes grew 5 times in unit terms and 4,3 times in monetary terms.

In second place in terms of the number of sold devices is Singaporean Rombica with 21%, Apple is in third with 19%.

“This year we expect an increase in demand for smart set-top boxes from Apple in connection with the launch of the Apple TV Plus streaming service,” the authors of the study add. 

Source: 3dnews.ru