as a major aggregator of prices, features and product reviews, shared new data on the demand for electronic devices from the world of fitness and sports and highlighted the most popular products for the entire past year. The analysis was carried out in three categories.
Smart watches and bracelets
In this category, users were mainly interested in the Xiaomi brand (30% of clicks), followed by Samsung (14%), Apple (11%) and Amazfit (10%). In general, last year there was more interest in smartwatch offers than bracelets (57% vs. 43%).
The top five most popular products in the category are as follows:
- Bangle .
- Bangle .
- Watches .
- Watches .
- Bangle .
Last year, there were two surges in demand for smart bracelets: on the eve of March 8 and before the New Year. The peak demand for smartwatches came on December 23rd.
Headphones and headsets Bluetooth
In 2019, the majority of transitions to headphone offerings came from two brands: Apple (22%) and Xiaomi (14%). Apple AirPods are in the top five most popular headphones and second generation (with ΠΈ charging case), Xiaomi ΠΈ .
In general, the demand for wireless headphones continues to grow every year: if in 2018 60% of users were interested in them, then in 2019 - already 74%. In the last two years, surges in demand are recorded before the holidays on March 8, February 23 and the New Year.
Smart scales
In 2019, the demand for smart scales, which can determine the ratio of muscle, bone and fat tissue, has grown, and thus helps to monitor the results of training.
In the top five most popular models, four places were occupied by products from Xiaomi: Mi Smart Scale ΠΈ Generations and Mi Body Composition Scale ΠΈ generations. They are followed by scales .
When choosing weights, the majority of Yandex.Market users (40%) switched to offers of models with the determination of the proportion of water in the body.
Source: 3dnews.ru