The Yandex.Market platform investigated the demand for Apple tablet computers and wireless headphones on the eve of the presentation, which the "apple" empire scheduled for March 25.
It is noted that wireless headphones are gaining popularity: if in mid-March 2018 they accounted for 51% of demand in the category “Headphones and Bluetooth headsets”, then in the same period of 2019 - already 69%. And the number of transitions from Yandex.Market to online stores for offers of wireless headphones increased by 93% over the year.
The most popular wireless headphones on Yandex.Market are Apple AirPods: demand for them has grown by 76% over the year. In addition, the top five most popular models include JBL T110BT, Huawei AM61, Elari NanoPods and JBL T450BT.
As for tablet computers, the demand for them on Yandex.Market was fairly stable throughout the year. A surge in user interest in iPad models is observed before the New Year - in December, demand increased by 73%. During the year, Apple brand models accounted for 26% of clicks to online stores for tablet offers on Yandex.Market.
The most popular was the Apple iPad (2018) Wi-Fi tablet with 32 GB of memory. The top five also included Huawei Mediapad T3 10 LTE with 16GB of storage, Apple iPad (2017) Wi-Fi with 32GB of storage, Apple iPad (2018) Wi-Fi with 128GB of storage, and Apple iPad Pro 10.5 Wi-Fi with 64 GB of memory.
The average cost of tablets that users were interested in increased over the year from 20 to 560 rubles. In addition to Apple and Huawei devices, Samsung tablets are in demand.
Source: 3dnews.ru