Google, which owns the popular video service YouTube, has decided to stop sending email notifications about new videos and live broadcasts from channels that users subscribe to. The reason for this decision lies in the fact that the notifications sent by YouTube are opened by a minimum number of users of the service.
A report published on the Google support site says that less than 0,1% of YouTube users open YouTube notifications. It is also said that the developers conducted testing, during which they found that the refusal to send notifications does not affect the duration of watching videos on YouTube. It is noted that lately YouTube users have become more likely to switch to watching videos through push notifications and the news feed.
“According to our data, users opened less than 0,1% of emails with new content notifications. In addition, we received a lot of feedback that there are too many of these emails. We hope this update makes it easier for you to keep track of mandatory account service notifications and other communications from YouTube. The innovation will not affect them, ”the message posted on the Google support site says.
Users will be able to find out about the appearance of new content through other notifications, including in the YouTube mobile app or in the Google Chrome browser.
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Source: 3dnews.ru