{"id":33766,"date":"2019-10-31T21:54:35","date_gmt":"2019-10-31T18:54:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/a-kak-nachinaetsya-vashe-utro\/"},"modified":"2019-10-31T21:54:35","modified_gmt":"2019-10-31T18:54:35","slug":"a-kak-nachinaetsya-vashe-utro","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/news\/a-kak-nachinaetsya-vashe-utro","title":{"rendered":"How does your morning start?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u2014 So, how's it going?
\n \u2014 It's fine. \u2013 I reply.
\nSure, fine. It was fine until you showed up. You always choose the most inconvenient moment. That's why I hate you, you scoundrel.
\n \u2014 How's the article? \u2013 you asked with a smirk.
\n \u2014 It's fine. \u2013 to be honest, I don't want to go into details.
\n \u2014 Is it really fine?
\n \u2014 Really.
\n \u2014 Then why does it have such a low rating?
\n \u2014 It didn't go well.
\n \u2014 Again?
\n \u2014 Again.
\n \u2014 So maybe, you know\u2026?
\n \u2014 Know what?
\n \u2014 Well, you know\u2026
\n \u2014 No.
\nI pull out a cigarette and light it. The dog is sniffing around in the grass, looking for something. I never understood what she finds there. Sometimes there are dead birds lying in the grass, but now the grass is sparse, and there's definitely nothing on the meadow. I keep it clean.
\n \u2014 Why not? Maybe you should be honest with yourself? \u2013 you continue with a serious face. \u2013 Your articles are garbage and nobody needs them. That's the reality. Everyone hates you. You're just a writer. Admit it.<\/a><\/noindex>
\n \u2014 Why?
\n \u2014 What do you mean why?
\n \u2014 Why should I admit that?
\n \u2014 What do you mean?
\n \u2014 Are you stupid or what? \u2013 I'm getting a bit worked up. \u2013 Are you trying to put me on trial? Why do you need this admission?
\n \u2014 Well, yeah, actually... Just admit it to yourself.
\n \u2014 Okay, I admit it. The article is garbage. I'm a writer. I've already written an article where I admitted this.
\n \u2014 And you're also an info gypsy, if I used that term correctly in the singular.
\n \u2014 Yes, I'm an info gypsy. Is that it?
\n \u2014 No. \u2013 You can tell your mood is improving. \u2013 I'm just getting started. You're nobody. You can't do anything. You're incapable of creating anything. You'll never sell anything to anyone. Your life is dull garbage, and nothing will ever change.
\n \u2014 I know all this. \u2013 I look you straight in the eyes, trying to understand what will happen next.
\n \u2014 Well there.
\n \u2014 Well there. \u2013 I repeat. \u2013 Is that it?
\n \u2014 What do you mean, is that it?
\n \u2014 What are you waiting for from me?
\n \u2014 If I knew\u2026 I want you to stop trying.
\n \u2014 And what? Lie down and die?
\n \u2014 No. Just\u2026 I don't know. Don't try anymore.
\n \u2014 Why?
\n \u2014 Because I want to.
\n \u2014 Hmm\u2026 \u2013 I smile. \u2013 Why should I care about what you want?
\n \u2014 How\u2026
\n \u2014 Well, like this. My life. My articles. My projects. My job. My unemployment. My successes. My failures. Why do you care?
\n \u2014 Well, you see\u2026
\n \u2014 I\u2019ve been listening to this nonsense my whole life. From you and people like you. You won\u2019t succeed. You\u2019re just wasting your time. You\u2019ll never achieve anything. But life proves otherwise.
\n \u2014 So what does it prove to you?
\n \u2014 The absence of absolute.
\n \u2014 Again with the deep philosophy\u2026 \u2014 you smile condescendingly.
\n \u2014 Not deeper than the dog\u2019s poop lying around. Be careful, don\u2019t step on it. I\u2019ll clean it up along with the cigarette butt when I\u2019m done.
\n \u2014 So what about the absence of absolute? \u2014 you move a little to the side.
\n \u2014 There aren\u2019t any authors of good articles, for instance. Not a single one. To be precise, it\u2019s not quite right \u2014 an author of good articles can only be the author of one article. Anyone who writes a lot, sometimes puts out garbage.
\n \u2014 Well, that\u2019s understandable.
\n \u2014 Then what\u2019s your complaint against me?
\n \u2014 Your articles are garbage.
\n \u2014 That\u2019s it?
\n \u2014 That\u2019s it.
\n \u2014 And how do you judge? What criteria?
\n \u2014 Do you think criteria are needed? It\u2019s obvious to everyone that it\u2019s garbage.
\n \u2014 But who then gives positive feedback? Who sends personal messages with serious questions? Who subscribes?
\n \u2014 Subscribers are those who want to react instantly to new publications and give a thumbs down.
\n \u2014 There are those too. \u2014 I nod. \u2014 But I review all the subscribers. Most of them can't vote. Many registered just to subscribe. You can tell by the registration date.
\n \u2014 Still garbage.
\n \u2014 You sound like the boy from the joke who listened and then said: but I\u2026 but I\u2026 but I\u2019ll still punch you all in the face!
\nYou pause for a few seconds, clearly trying to choose your words and arguments.
\n \u2014 Alright, let\u2019s get down to business. You noticed that your article ratings are like a comb?
\n \u2014 It\u2019s hard not to notice.
\n \u2014 What do you think that means?
\n \u2014 It means two things. First \u2014 there are articles where I write what I want and how I want. They are almost always in the negative. Second \u2014 I can't write in a way that pleases the audience. So a high rating is more likely a coincidence.
\n \u2014 Isn\u2019t that a reason to stop writing?
\n \u2014 No.
\n \u2014 Why not?
\n \u2014 And why should I?
\n \u2014 Well, it\u2019s just not working! Are you stupid or something? If it\u2019s not working \u2014 don\u2019t write!
\n \u2014 What do you mean it\u2019s not working? Gaining high ratings?
\n \u2014 Yes!
\n \u2014 And what made you think I write for the ratings?
\n \u2014 I want you to write for the ratings!
\n \u2014 We\u2019ve kind of discussed how I feel about what you want. I somewhat agree with you. But I can\u2019t write for the sake of ratings.
\n \u2014 Then just quit!
\n \u2014 What are you talking about? \u2013 I snapped. \u2013 What's with the obsession to abandon what you can't do?! I told you \u2013 there\u2019s nothing absolute in this world, everything is filled with probabilities. If one article doesn\u2019t work, another will. If the second doesn\u2019t work, the third will. The fifth, the tenth, it doesn\u2019t matter. It\u2019s pointless, even harmful, to set plans, criteria, expectations for ratings. This isn\u2019t Mutko and the Olympics where you plan for medals. You have to understand how the world works.
\n \u2014 And how much do you understand about how the world works? \u2013 that sarcastic smile again.
\n \u2014 No. But more than you. If I had listened to you, I\u2019d have been dead a long time ago. As long as I\u2019ve known you, you\u2019ve always said \u2013 it didn\u2019t work, it doesn\u2019t work, it won\u2019t work. After the first failure, you always say you need to quit. After the tenth, the twentieth, the hundredth failure, you\u2019re right there.
\n \u2014 The hundredth failure? And you think I\u2019m wrong?
\n \u2014 I\u2019m sure you\u2019re wrong. Because before the hundredth failure comes ninety successes and nine more failures. You only think in absolute terms; your brain works in strange binary categories. But the world is built on probabilities and funnels.
\n \u2014 What funnels are you talking about?
\n \u2014 Like in sales. Always, whatever you do, there\u2019s an input \u2013 traffic, flow, people, calls, it doesn\u2019t matter \u2013 and there\u2019s an output \u2013 the result for which everything was done. Benefits, money, offers, projects, etc. Remember this, and stop bothering me with it. There\u2019s always a funnel. There will always be people in the world who don\u2019t care about what you do. They simply don\u2019t need it, they\u2019re not interested. Just like I\u2019m not interested in\u2026 Well, I don\u2019t know\u2026 stones, birdhouses, asphalt, space. These people will always walk past, but they can still enter the traffic. They stumbled upon it, read it, and immediately forgot.
\n \u2014 Do you think I\u2019m an idiot and don\u2019t understand this?
\n \u2014 You understand perfectly. But when you see a person who isn\u2019t interested, you always say \u2013 aha, you\u2019ve created another piece of junk! Look, that guy just walked past and didn\u2019t even glance! That\u2019s it, you need to quit! You\u2019re not succeeding in anything! And the next person who approached, got curious, and moved to the next stage of the funnel, you won\u2019t even notice because you\u2019re too busy with your ranting.
\n \u2014 I\u2019m not a ranter\u2026
\n \u2014 What a clickbait! Everything that brings you joy in life are failures and misfortunes. You seek them out, carefully and thoughtfully, and when you find them, you rejoice! And you present them as your own achievement \u2013 like, look, I found and understood it! I was the one who said nothing would work! But what happens when something does work?
\n \u2014 What?
\n \u2014 Well, you tell me.
\n \u2014 It's nothing...
\n \u2014 Exactly! Nothing! Success doesn't interest you at all! You're repelled by success. Your entire worldview flips upside down, you fall into depression, the only way out is to seek new troubles, even in success! Remember how you react, for example, to a well-received article?
\n \u2014 Well, I say it\u2019s\u2026 I don\u2019t know, even\u2026
\n \u2014 I know. Either \u2013 it happened by chance. Or \u2013 the audience is just idiots. Or \u2013 bots were used to inflate the numbers. Or \u2013 the real authors are on vacation, and that\u2019s how you slipped through.
\n \u2014 But that's the truth! \u2013 you exclaimed. \u2013 It can't be any other way! Without your pretensions, compare your works to real articles! The difference is obvious! Everything is wrong with you \u2013 the topic, the delivery, the structure, you\u2019re even too lazy to look for images! It doesn\u2019t take much intelligence to see the difference!
\n \u2014 It does.
\n \u2014 It doesn\u2019t!
\n \u2014 It does. But you don\u2019t need to see the difference, that\u2019s not what intelligence is for. Intelligence is to understand that there\u2019s no need to see the difference.
\n \u2014 So what?
\n \u2014 Just like in music. Every song and band has its fans. There's no point in comparing two bands or two songs. Yes, there are some metrics \u2013 some perform a lot, some not much. Some have managed to make a living from their art, while others continue to play at night after work. But I equally like both successful Metallica and the little-known The Dartz. You know The Dartz?
\n \u2014 Yes, you played them for me.
\n \u2014 Exactly. Try to find the difference between them.
\n \u2014 What is there to find\u2026 Almost nothing in common.
\n \u2014 And you like both?
\n \u2014 Well\u2026 There are good songs on both sides.
\n \u2014 And are there bad ones?
\n \u2014 Probably, it\u2019s wrong to call them bad\u2026 \u2014 you say thoughtfully. \u2014 There are some that I don\u2019t like.
\n \u2014 So, if we speak in your terms, both bands have a flaw?
\n \u2014 Yes.
\n \u2014 So what?
\n \u2014 What? \u2014 you ask, puzzled.
\n \u2014 I have a flaw \u2013 I should quit. Metallica has a flaw \u2013 should they quit too?
\n \u2014 No, they have already achieved success. The whole world knows them.
\n \u2014 Okay... Young performers\u2014they have a comb too, right?
\n \u2014 Yeah, a flat one. \u2013 you smile. \u2013 No one listens to them at all.
\n \u2014 Should they give up?
\n \u2014 No, of course not. I mean, it's not for me to judge, but I understand that it takes time before they get noticed, their skills improve, they find themselves, their style forms...
\n \u2014 How? \u2013 I ask, feigning surprise. \u2013 They aren't succeeding! Just like me! They should quit immediately and go work in a factory! No need to try, to make an effort. That's what you want, right? To stop trying?
\n \u2014 I don't want to, I'm suggesting it. For you. What do you suggest?
\n \u2014 Who?
\n \u2014 Well, for the beginner musicians.
\n \u2014 Keep trying and expand the funnel.
\n \u2014 What do you mean?
\n \u2014 Man, you're really a bit dense... I already explained it to you. There are probabilities and a funnel. Roughly speaking, imagine... The whole world listens to this young band's songs. Well, it just so happens. Those with ears heard. How many of them will want to keep listening to this band?
\n \u2014 I don't know...
\n \u2014 I don't know either. Let's say it's one person out of a hundred thousand. That means seven billion listened, but only... seventy thousand became fans?
\n \u2014 Seems so. \u2013 you nod.
\n \u2014 Seems like it... To the bottom of the funnel, i.e., to the result, only 0.001% make it through. What does that mean?
\n \u2014 That means they should give up.
\n \u2014 No, you silly head. It means there are two directions to work on. The first is increasing traffic to the top of the funnel. With current efficiency, you need to bring in a hundred thousand people to get one fan. It's incredibly hard, I must say. Imagine\u2014you posted a video with a song or a clip, and you need it to be seen by a hundred thousand unique users.
\n \u2014 Unreal.
\n \u2014 Well, not exactly unreal... But let's say the task is ambitious. The second area to work on is to improve the funnel. Make it so that more than 0.001% make it to the end, to the result. Calculating a specific target figure isn't difficult\u2014you can start from the traffic. That is, it\u2019s easier to understand what traffic you can attract and have a clear goal based on the result. You divide one by the other to get your funnel's efficiency coefficient.
\n \u2014 It's like on Zen, right?
\n \u2014 Yeah, kind of. Zen is convenient\u2014views, clicks, read-throughs, and likes are clearly visible separately. The funnel becomes more detailed. You know what text is written in a way that people will read it, and which one is not.
\n \u2014 What are you working on?
\n \u2014 About traffic and the efficiency of the funnel.
\n \u2014 What exactly are you doing with the traffic? \u2013 It's strange, your tone has changed.
\n \u2014 I try to write on different topics, using various methods of presentation and different perspectives on the same problems.
\n \u2014 Is it working?
\n \u2014 It seems so. At least, there\u2019s a reader for every article. You can see that.
\n \u2014 From the comments?
\n \u2014 No, from personal messages. Comments aren't an indicator; there's a different logic at play there.
\n \u2014 And how do you work on the efficiency of the funnel?
\n \u2014 To be honest, it's quite chaotic, without a plan. I need to organize it somehow, but I don\u2019t know how exactly yet.
\n \u2014 Or should you just give up?
\n \u2014 You again?
\n \u2014 Yes, again. It shouldn't be like this. Either it's working or it's not. You should focus on what works, what you're meant for, that comes easily and freely, with consistent success. You can't do everything at once; you're spreading yourself too thin.
\n \u2014 That's not spreading thin; it's synergy. One thing helps another.
\n \u2014 Really? \u2013 you exclaim in mock surprise. \u2013 And how do your works help programming, for example?
\n \u2014 Amazingly, to be honest. The key is that the skill of writing texts greatly aids in promotion. I've talked to programmers \u2013 smart, talented, with interesting products. Do you know what their main problem is?
\n \u2014 Enlighten me.
\n \u2014 They can\u2019t promote themselves. Like in the old Google ads \u2013 Vasya is very smart, but nobody knows about it. For them, writing an article about their product is a nightmare task that seems terrifying to even approach. They might spend months preparing to write a single publication. And when they finally do, they sell a couple of copies, only to realize that one article isn\u2019t enough. Information now exists differently \u2013 in a flow. It\u2019s impossible to embed something in the flow so that it remains there forever. The flow washes away any information into oblivion in just a few days. Constant input, mentions, and links are necessary. For that, you need to be writing continuously.
\n \u2014 But what can you continuously write about the same program?
\n You're getting to the heart of the matter. \u2013 I nod. \u2013 This is the second aspect of the connection between the texts and the product. Simply put, when developing a product, you need to think about what you'll write about it next. You have to plan the release so that there is enough material to write about. Not just two paragraphs, but a full-fledged publication. Such a publication acts like a defibrillator. Your product is already dead, everyone has forgotten about it, and only random sales are possible. And then \u2013 zap! \u2013 all attention is back on the product. From a new angle, new opportunities, new applications, rethinking, case studies, etc.
\n So, how many have you sold with your defibrillator?
\n You know the statistics. Almost twenty already, on just the 'zap' publications.
\n Is that sort of a know-how?
\n Sort of, yes.
\n Alright.
\nYou fall silent, but your expression shows it's not for long. You clearly look for something else to say. You glance at me. Suddenly, you smile.
\n How's the weight loss going? \u2013 you ask triumphantly.
\n Everything's fine. \u2013 I reply confidently.
\n Weren't you planning to save the world from obesity?
\n Yes, I was. There's still time ahead.
\n Seriously? \u2013 you ask sarcastically. \u2013 How will you save the world if you can't save yourself?
\n What makes you think I can't save myself?
\n Well, you haven't lost any weight at all.
\n I've lost almost ten kilograms.
\n But it was the same a month ago.
\n Yes, it was. I spent a month doing additional testing \u2013 I was researching my plateau weight.
\n And how did it go?
\n Great. It really doesn't stabilize over such a short time. So, I can take breaks and eat like a horse. Then lose it again pretty quickly.
\n How quickly?
\n In a few days, I can lose what's accumulated over a month.
\n You're lying.
\n I'm not lying. \u2013 I pull out my phone and show the graph. \u2013 Look for yourself. Here's a minus three in a day. Here's a minus five in a week. Here's yesterday's point \u2013 look, it\u2019s exactly the same as a month ago.
\nYou fall silent. It\u2019s clear you're tired and don\u2019t know what to say.
\n So, will you keep trying? \u2013 you finally ask.
\n Yes. I will. That's the whole point. The last thing I\u2019ll do is give up and stop trying. I\u2019ll even keep trying when I'm retired; I already have a plan. It\u2019s more interesting that way; there is meaning.
\n What about failures?
\n What about failures?
\n They are\u2026 I don't know\u2026 terrifying. They make your hands drop; you don't want to live, nasty thoughts race through your head. You just want to give up and\u2026 simply live, work, watch series, and drink. Without responsibilities, ambitions, plans, and attempts. Right?
\n Exactly. But it\u2019s not the failures themselves that hurt, it\u2019s you who comes along with them. If it weren't for you, the failure would have gone unnoticed. I would just keep moving on without wasting time talking to you.
\n Oh, come on. - You smile. - I'm not taking much of your time. I only come in the mornings when you walk your dog. Just a few minutes a day.
\n I know. I've gotten used to you, and I'm not afraid anymore. I have long prepared answers to all your questions. You can't come up with anything new - just 'don't try', 'nothing will work', 'live simpler', 'know your place'. It\u2019s even boring.
\n Then why do you keep talking? You could just ignore me and that's it.
\n I can't ignore my subconscious. And I don't want to. In a way, you help me. Especially in moments of success - you prevent me from flying too high. It\u2019s like King Solomon\u2019s ring. I've wanted to make one for myself for a long time... So, thank you.
\n Glad to help! - You smile sincerely.
\n Well, see you later.
\n Tomorrow? At the same place?
\n \u2014 Yes.
\n Don't forget to pick up after the dog.
\n As always. Bye!
\n
Source: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u2014 \u041d\u0443 \u0447\u0442\u043e, \u043a\u0430\u043a \u0434\u0435\u043b\u0430? \u2014 \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u2013 \u043e\u0442\u0432\u0435\u0447\u0430\u044e \u044f. \u041a\u0430\u043a \u0436\u0435, \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u0431\u044b\u043b\u043e, \u043f\u043e\u043a\u0430 \u0442\u044b \u043d\u0435 \u043f\u0440\u0438\u043f\u0435\u0440\u0441\u044f. \u0422\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0448\u044c \u043e\u0447\u0435\u043d\u044c \u043d\u0435\u0443\u0434\u0430\u0447\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442. \u0417\u0430 \u044d\u0442\u043e \u044f \u0442\u0435\u0431\u044f, \u0441\u0432\u043e\u043b\u043e\u0447\u044c, \u0438 \u043d\u0435\u043d\u0430\u0432\u0438\u0436\u0443. \u2014 \u041a\u0430\u043a \u0441\u0442\u0430\u0442\u044c\u044f? \u2013 \u0441 \u0435\u0445\u0438\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043f\u0440\u043e\u0441\u0438\u043b \u0442\u044b. \u2014 \u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e. \u2013 \u043d\u0435 \u0445\u043e\u0447\u0443, \u0435\u0441\u043b\u0438 \u0447\u0435\u0441\u0442\u043d\u043e, \u0432 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0432\u0434\u0430\u0432\u0430\u0442\u044c\u0441\u044f. \u2014 \u0422\u043e\u0447\u043d\u043e \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e? \u2014 \u0422\u043e\u0447\u043d\u043e. 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