{"id":34068,"date":"2019-10-31T21:56:14","date_gmt":"2019-10-31T18:56:14","guid":{"rendered":"https:\/\/prohoster.info\/blog\/crm\/"},"modified":"2019-10-31T21:56:14","modified_gmt":"2019-10-31T18:56:14","slug":"crm","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/administrirovanie\/crm","title":{"rendered":"CRM ++","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

There is a common belief that everything multifunctional is weak. Indeed, this statement seems logical: the more interconnected and interdependent nodes there are, the greater the likelihood that the failure of one will compromise the entire device's functionality. We have all encountered such situations with office equipment, cars, and gadgets. However, in the case of software, the situation is the opposite: the more tasks corporate software covers, the faster and more convenient the work becomes, the more familiar the interface, and the simpler the business processes. Unification and end-to-end automation in a company solve problem after problem. But can a CRM system, which has long been seen as a tool for sales and managing a customer base, truly serve as such a<\/p>\n

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Business varies from company to company.<\/h2>\n

\nAs long as a small or medium-sized business focuses on creating and selling services, software, advertising, and other intangible or conditionally tangible goods, everything is fine: you can be picky and choose. CRM for customer management.<\/a><\/noindex> Based on the interface color and structure of the sales funnel, one can fuss over the color of the frames and the font of functional buttons and live relatively easily. But everything changes when production and warehousing are introduced into the company. <\/p>\n

The fact is that production is generally focused on managing and optimizing manufacturing processes. In such companies, especially smaller ones, absolute priority is given to production work, while sales and marketing efforts often suffer due to a lack of resources, ideas, funds, and sometimes simply inspiration. However, as it is well known, in a capitalist system, producing is not enough; selling is essential, and since competitors are always alert, one must outmaneuver them with promotions and marketing. Therefore, the main task is to implement a CRM that will combine all components: production, warehousing, procurement, sales, and marketing. But how should it look, and most importantly, how much should it cost?<\/p>\n

Manufacturing companies have a completely different approach to software compared to trading companies: the focus shifts sharply from interface frills to functionality, coherence, and versatility. Any automation must work flawlessly and support complex business processes, not just 'lead customers.' So if the choice is a CRM system, this 'CRM for manufacturing' should handle not only customer database tracking and sales funnels but also include complex production management mechanisms, integrated with inventory management and traditional operational functions familiar to any company.<\/p>\n

Are there such CRMs for manufacturing? Yes. What do they look like, how much do they cost, and what language do they use? We will explore this shortly, but first, let's consider whether it's worth getting involved with a 'CRM for manufacturing' or if it's better to manage work in disparate sources.<\/p>\n

CRM for manufacturing \u2014 why?<\/h2>\n

\nWe are a vendor of CRM systems that has repeatedly encountered implementation in small and medium-sized manufacturing businesses, and we know that implementing a CRM in such a company is not an easy task, requiring time, resources, and a willingness to work with internal business processes. However, there is a whole list of reasons to start the implementation and see it through to completion. <\/p>\n