{"id":36080,"date":"2019-10-31T22:09:30","date_gmt":"2019-10-31T19:09:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie\/"},"modified":"2019-10-31T22:09:30","modified_gmt":"2019-10-31T19:09:30","slug":"5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/news\/5-slajdov-kotorye-ignoriruyut-opytnye-prezentuyushhie","title":{"rendered":"5 Slides That Experienced Presenters Overlook","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>A strong brand or a speaker with a high position helps fill conference halls. People are drawn to 'stars' to stay on-trend and learn from their mistakes and successes. However, at the end of the presentations, participants often rate such speakers quite low.<br \/>\nIn the presentation and infographic design studio VisualMethod, entrepreneurs and corporate employees were surveyed about what disappointed them the most in conference talks. It turns out that when experienced speakers ignore organizational slides and jump straight to process or case descriptions, trust is lost. Some respondents even described such behavior as arrogant ('didn\u2019t introduce themselves at all') and inattentive ('the topic is one thing, but the words are another'). We detail the slides that are important to remember.<\/p>\n<p><img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/f3d588885764aa2ee8188ff982773689.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>Why This Matters<\/h3>\n<p>\nEven if you have presented 1000 times, these 5 slides in your presentation are a must:<\/p>\n<ul>\n<li>Presentation Topic<\/li>\n<li>Self-Introduction<\/li>\n<li>Presentation Structure<\/li>\n<li>Agenda<\/li>\n<li>Presentation Summary and Contacts<\/li>\n<\/ul>\n<p>\nIf the presentation includes a Q&amp;A block, create a separate slide for this to focus the audience's attention, or use a slide with the presentation summary.<\/p>\n<p>As speakers gain more experience, they tend to concentrate more on the essence of the presentation, believing that the audience only cares about the results and personal experiences of the speaker. While this is important, regardless of your status and the outcomes, it is valuable for the audience to receive an affirmation of the significance of what is happening and a sense of involvement. Organizational slides help set the mood, immerse the audience in the topic, and understand why your presentation should impact their professional lives. Even if your speech is a monologue, organizational information creates an effect of interaction between the speaker and the audience in the room.<\/p>\n<h3>Engage with the Topic<\/h3>\n<p>\nAny presentation begins with a title slide. Usually, it contains general information, as the first slide was originally created to explain the relevance of the topic to the audience. Why does this happen? Our clients, who often speak, admit that they receive the topic from the organizer, or if they formulate it themselves, it happens months in advance, and due to a lack of time, a rough topic emerges. Over time, it appears on all posters, banners, and newsletters, and when preparation starts, it feels too late to change anything. VisualMethod suggests always formulating the topic with an emphasis on its benefits for the audience. Even if it differs slightly from the announced one. This way, you can capture the attention of people from the very first seconds.<\/p>\n<p>Use the active voice to formulate the topic and be as specific as possible. For example, the phrase 'Developing a commercial proposal' sounds weaker than '3 templates for a commercial proposal that will help you sell consulting services.'<\/p>\n<p>Find common interests with the audience. A good speaker will ask the organizers before their presentation who will be in the room and what the survey results are on relevant topics among the attendees. Such a conversation takes five minutes but helps save preparation time because you will know the audience's expectations and can select interesting information for them. If you are delivering a single presentation throughout the year, you can link your topic to the interests of the attendees with just one sentence.<\/p>\n<p>Even when there is no information about who will be in the audience, it is enough to ask 2-3 clarifying questions about the listeners' professions before the presentation and prepare an argument for why your information will be useful to them.<\/p>\n<p><img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/6b20f8c6203556f430a732f7ade0ad79.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Support your expertise.<\/h3>\n<p>\nAfter you have formulated the topic, people will have the next question: why exactly are you an expert and why should they trust you? This reaction happens automatically, and without an answer, the listener may remain interested, but doubts will arise regarding whether the information is trustworthy and applicable. Therefore, we recommend even 'star' speakers explain why they are qualified to present certain information. How to do this naturally, without overemphasizing 'I'?<\/p>\n<p>Some event formats require that the organizer introduces the speaker. In this case, it is important to provide the host with accurate information and link it to the theme of your presentation. For example, we advised one of our clients at a conference for entrepreneurs to discuss not only their most recent position at the largest company by headcount in the country but also their prior experience in a smaller office. After the presentation, the speaker received feedback that he understands the challenges faced by small businesses, whereas previously during the Q&amp;A session, the frequent question was, 'Okay, this methodology works in large business, but what about small businesses?' When you clearly understand who your audience is, you can select examples from your experience that resonate with their interests.<\/p>\n<p>If you are introducing yourself, dedicate a separate slide to it. This way, you can focus solely on the connection between your experience and the topic, while other facts can be read by the audience themselves \u2014 and you won't come across as boastful. There is a concept known as the 'trust triangle'. To build trust, you need to connect three aspects: your experience, the topic, and the audience's interests.<br \/>\n<img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/e24e6c9dcdf67c354271432819eab161.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nThe first option for how this can be done involves using a stereotype. It looks like this:<\/p>\n<p>My name is _______, I am _______ (Position): stereotype _______________. If you are a Commercial Director, your introduction might look like this:<\/p>\n<p>My name is Peter Brodsky (name), and I am a typical commercial director (position) who approves several commercial proposals each month and receives feedback from clients (stereotype). Thus, you confirm that you are qualified to speak about the preparation of commercial proposals and understand what the attendees in the room are engaged in, especially if you are addressing people with similar roles.<\/p>\n<p>The second option is previous experience. If you were speaking to developers who, for instance, create services for automating the sending of commercial proposals, you could say the following:<\/p>\n<p>My name is Peter Brodsky (name), and I spend 30% of my time every day with a team of developers because I believe that the future lies in process automation. If you have experience in development, you might express it even more vividly: I am a developer and always have been. Code runs in my blood. But it so happened that I managed to build an algorithm for working with commercial proposals and increase sales by 999%, and now I work as a department head. This is also advantageous because I can see both sides of the process.<\/p>\n<p>If you don't have relevant experience, you can switch to the language of emotions and explain why this topic is important to you. It might sound something like this: I am a buyer every day myself and can cry tears of joy when a seller listens to what I need rather than trying to sell me a template solution. But this is the essence of a good company\u2019s template: to teach employees to leverage the advantages of humanity and technology in understanding the client.<\/p>\n<p>Regarding the slide that describes your experience, you can include the following information:<\/p>\n<ul>\n<li>Your position and the names of the companies you have worked for<\/li>\n<li>Your education or specialized courses related to the topic<\/li>\n<li>Degrees, awards, and certifications<\/li>\n<li>Quantitative results. For example, how many commercial proposals you have made in your life.<\/li>\n<li>Sometimes mentioning clients or major projects is relevant.<\/li>\n<\/ul>\n<p>\nThe main thing: remember in time that the audience came to listen not to your life story. Therefore, the goal of the presentation is merely to substantiate why it is important for them to hear your talk on this topic.<\/p>\n<h3>Engage them with content<\/h3>\n<p>\nYou've explained why the topic and your expertise deserve attention, now the audience wants to know how you will convey this knowledge and what the process will be like. Indicating the presentation content on the slide and setting the agenda for the meeting is important to prevent disappointment after your speech. When you don\u2019t inform about the structure of your presentation, people create their own expectations, which rarely match reality. This leads to comments like \u201cnot at all what I expected\u201d or \u201cI thought it would be better.\u201d Help your listeners with their desires and expectations \u2014 set the rules and explain what they can expect.<\/p>\n<p>A good way to communicate the agenda without labeling the slide as \u201cAgenda\u201d is to create a timeline or infographic instead. Indicate how much time each part will take: theory, practice, case studies, Q&amp;A, and breaks, if applicable. If you will be sharing the presentation, it\u2019s better to structure the content like a menu with links \u2014 this way, you care for the reader and save their time flipping through slides.<\/p>\n<p>VisualMethod recommends not only stating the content of the presentation but also doing so through the benefits to the listeners. For example, on the slide, there is a point \u201chow to specify budget limits in a commercial proposal.\u201d When voicing this point, make a promise: \u201cAfter my presentation, you will know how to specify budget limits in a commercial proposal.\u201d Ensure that people find your words useful for themselves.<\/p>\n<p>As noted in his book \u201cCinema Between Hell and Paradise,\u201d Alexander Mitta states that the first 20 minutes of a movie spark interest in the entire narrative. Professionals call this the inciting event. A similar approach exists in theatrical classics. Your introductory slides are the hook that generates interest in the whole story.<\/p>\n<p><img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/4ee6df764f48e177610642aa84837405.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Summarize<\/h3>\n<p>\nRemember the climax at the end of a movie or play: that moment when the audience has an epiphany and gains universal knowledge. The final slide with key takeaways in your presentation will serve as this moment. It could be one key takeaway written prominently if you\u2019re discussing a truly groundbreaking discovery, or three main rules or conclusions summarizing your entire talk.<\/p>\n<p>Why summarize on a separate slide? First, you help the audience make a clear and accurate conclusion about your presentation. Second, you prepare them for the conclusion of your presentation, giving them the chance to formulate questions.<\/p>\n<p>Third, you can add value to your talk. To do this, emphasize that your presentation has allowed the audience to learn, realize, and understand something. In general, create an effect of added value. For example, you list the names of three templates used to construct a business proposal and say: today you learned these three models, and by using them, you can more clearly demonstrate to your clients the benefits of collaborating with you and accelerate sales.<\/p>\n<p>The final slide should be brief and truly conclusive. Avoid delving deeper into the topic afterward, even if you recall some details. Use this moment to solidify your expert status and make your final point. The transition from this final point could lead to a Q&amp;A session, although in most cases, it\u2019s better to place it a bit earlier and end the presentation on the note you desire.<\/p>\n<p><img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/a34315596a924432e01ba8d7d0b137bc.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Help to contact you<\/h3>\n<p>\nEvery presentation has a purpose. As the speaker takes the stage, they are selling the audience a product, a company, their expertise, or some action. Nowadays, direct sales through presentations are rare, except in network marketing for cosmetics or miracle pills. In most cases, the speaker gathers the audience's contact information. This doesn\u2019t mean they walk around the hall with a survey, but they indicate where to continue the conversation.<\/p>\n<p>If you are not ready to provide direct contacts, please include the company's email on the closing slide. For instance, we use a general address hello@visualmethod.ru, or even better, provide a link to a social network where you can interact with your audience or where useful materials related to your topic are available.<\/p>\n<p>If you are an independent consultant, you can also give a general or personal email address, or indicate a social media page through which you can be contacted.<\/p>\n<p>To engage the audience, make a 'call to action'. Ask them to give feedback on your presentation, share links on the topic, or suggest how to improve your presentation. As VisualMethod's experience shows, about 10% of listeners are always responsive and active enough to leave comments, and about 30% are willing to subscribe to updates from your group.<\/p>\n<p><img decoding=\"async\" alt=\"5 Slides That Experienced Presenters Overlook\" src=\"\/wp-content\/uploads\/2019\/07\/9133f17e04e62bd30a5a8d1a41d2d674.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>P.S. <\/h3>\n<p>\nAccording to 'ancient' tradition, there should have been a mention of the phrase 'Thank you for your attention!'. It's always difficult to say 'goodbye', and one wants to fill the awkward pause with a slide like that, but we encourage you to stop at the contact slide. The 'thank you slide' signals to the audience that your relationship is over, while the goal of any business is to expand and constantly maintain contact with its audience. Your contact information will handle that task better.<br \/>\n<br \/>Source: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/459508\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0413\u0440\u043e\u043c\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0438\u043b\u0438 \u0438\u043c\u044f \u0441\u043f\u0438\u043a\u0435\u0440\u0430 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446-\u0437\u0430\u043b\u044b. \u041b\u044e\u0434\u0438 \u0442\u044f\u043d\u0443\u0442\u0441\u044f \u043a \u201c\u0437\u0432\u0435\u0437\u0434\u0430\u043c\u201d, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0442\u044c \u0432 \u0442\u0440\u0435\u043d\u0434\u0435 \u0438 \u0443\u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u0438\u0445 \u043e\u0448\u0438\u0431\u043a\u0430\u0445 \u0438 \u043f\u043e\u0431\u0435\u0434\u0430\u0445. \u0422\u043e\u043b\u044c\u043a\u043e \u0432\u043e\u0442 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0439 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0441\u0442\u0430\u0432\u044f\u0442 \u0442\u0430\u043a\u0438\u043c \u0441\u043f\u0438\u043a\u0435\u0440\u0430\u043c \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0441\u0430\u043c\u044b\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043e\u0446\u0435\u043d\u043a\u0438. \u0412 \u0441\u0442\u0443\u0434\u0438\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0439 \u0438 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438 VisualMethod \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438 \u0443 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":26980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-36080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - 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