{"id":37548,"date":"2019-10-31T22:18:16","date_gmt":"2019-10-31T19:18:16","guid":{"rendered":"https:\/\/prohoster.info\/blog\/korporativnyj-slon\/"},"modified":"2019-10-31T22:18:16","modified_gmt":"2019-10-31T19:18:16","slug":"korporativnyj-slon","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/news\/korporativnyj-slon","title":{"rendered":"Corporate elephant","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>\u2014 So, what's going on? \u2013 asked Evgeny Viktorovich. \u2013 Svetlana Vladimirovna, what's on the agenda? I probably fell behind a lot during my vacation?<\/p>\n<p> \u2014 Not to say you fell behind drastically. You know the main points. Right now, everything is by the protocol; colleagues are giving brief reports on the state of affairs, asking each other questions, and I am assigning tasks. All as usual.<\/p>\n<p> \u2014 Seriously? \u2013 the owner smiled widely. \u2013 Are we not going to discuss the main news?<\/p>\n<p> \u2014 Why? \u2013 the director shrugged as if nothing had happened. \u2013 We've already discussed everything; everyone is aware. You are included.<\/p>\n<p> \u2014 Why, you ask? \u2013 Kurchatov raised his eyebrows. \u2013 Well, I might not understand something, of course, but in the fifteen years of the company's existence, I don't recall profits increasing by one and a half times in just one month.<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<p> \u2014 That's not what I meant... \u2014 Svetlana Vladimirovna said, slightly embarrassed.<\/p>\n<p> \u2014 But I mean! \u2013 the owner stood up from his chair and began to pace along the long conference table. \u2013 Colleagues, we need to celebrate our successes! After all, this is monumental! Usually, we spend a lot of time on trivial matters in meetings, but now \u2013 such an event! The country should know its heroes!<\/p>\n<p> \u2014 Evgeny Viktorovich. \u2013 the director said firmly. \u2013 There is no need for that. Yes, we had success. Yes, we all worked well. But that doesn't mean we need to throw parties, sing praises, give speeches, and so on. If you like, there are corporate events for that, or, after all, the kitchen.<\/p>\n<p>Kurchatov was a bit taken aback by such a forceful response, stopped, and stared at Svetlana Vladimirovna for several seconds. Then he smiled mysteriously, shrugged, and returned to his place.<\/p>\n<p> \u2014 So, colleagues. \u2013 the director said sternly. \u2013 Who is leading the minutes today?<\/p>\n<p> \u2014 I think\u2026 \u2014 Marina began.<\/p>\n<p> \u2014 May I? \u2013 Tatiana suddenly raised her hand.<\/p>\n<p>She looked strange. Her eyes were darting around, her face had red spots, and her hands were trembling. Svetlana Vladimirovna, however, just shrugged.<\/p>\n<p> \u2014 Before we start the meeting, I would like to ask a question. Is that okay? \u2013 Tatiana looked questioningly at the director.<\/p>\n<p> \u2014 Of course. \u2013 Svetlana Vladimirovna nodded.<\/p>\n<p> \u2014 I'm here, studying our position on motivation, and I've come across an interesting point. \u2013 stammered Tatyana. \u2013 We\u2019ve never used it before, and that's probably why many are unaware of it.<\/p>\n<p> \u2014 Who even reads that stuff\u2026 \u2014 interrupted Sergey. \u2013 It\u2019s such a long, boring document that you\u2019re given to read and sign when you start a job?<\/p>\n<p> \u2014 Yes. \u2013 Tatyana nodded. \u2013 And to you, Sergey, I would recommend to stay silent.<\/p>\n<p> \u2014 By the way. \u2013 the director interjected. \u2013 One of the rules of meetings is that only one person speaks.<\/p>\n<p> \u2014 Then what about you? \u2013 Sergey was surprised.<\/p>\n<p> \u2014 What do you mean?<\/p>\n<p> \u2014 What are you talking about?<\/p>\n<p> \u2014 Okay, Sergey... \u2014 the director sighed heavily. \u2013 As you can see,<\/p>\n<p> \u2014 Not in the mood, got it. \u2013 the development director smiled. \u2013 I\u2019ll keep quiet.<\/p>\n<p> \u2014 Tatyana, please continue. \u2013 the director said with a slight embarrassed smile. \u2013 What\u2019s wrong with the position?<\/p>\n<p> \u2014 Everything is fine, except for one thing. There is a point about bonuses for contributions and implementations that increase significant company metrics. The wording is quite vague, but the bonus amount is quite specific \u2013 ten percent of the profit increase.<\/p>\n<p>A noisy collective sigh swept through the conference room, synchronized by all participants of the meeting. All, except for two \u2013 the director and the owner seemed completely unfazed.<\/p>\n<p> \u2014 I don't know about you, Tatyana, but I am aware of this point. \u2013 Svetlana Vladimirovna said sternly. \u2013 And it\u2019s strange to hear that you \u2013 essentially the developer and owner of this process, are encountering it for the first time. And in general, this question\u2026<\/p>\n<p> \u2014 Yes, that\u2019s a serious oversight on my part. \u2013 Tatyana rushed to say, almost fearing her words would be taken away. \u2013 But now, it seems to me, fate itself has forced me to sift through old documents. After all, the reason is the most appropriate.<\/p>\n<p> \u2014 Reason? \u2013 the director squinted.<\/p>\n<p> \u2014 Of course! We achieved a colossal result this month! Specifically, in profit! I, of course, don\u2019t understand much about financial metrics, but I still grasp \u2013 the result is unique! And most importantly, we all know exactly who is responsible for it!<\/p>\n<p> \u2014 Wait a minute, did\u2026 \u2014 the owner began.<\/p>\n<p> \u2014 Stop, colleagues! \u2013 Svetlana Vladimirovna raised her voice. \u2013 I thought I made it clear that we are not going to discuss this issue? I have way too much to do today, and I do not intend to participate in singing praises!<\/p>\n<p> \u2014 It's not about the praises! \u2013 Tatiana almost shouted. \u2013 Such a result cannot go unnoticed and unrewarded! Just think about it \u2013 who else will engage in improvements, especially small ones, if huge, colossal, outstanding achievements are left unrewarded?<\/p>\n<p> \u2014 Once again, Tatiana. \u2013 The director started speaking a little slower, as if to a child. \u2013 I'm not saying there won't be any reward. I'm saying I don't want to discuss this issue right now, in this meeting. Is that clearer?<\/p>\n<p> \u2014 No! \u2013 Tatiana even tapped her foot slightly. \u2013 It's not clearer, Svetlana Vladimirovna! I know how it goes! Three nails, let it slide, later, later, and Sergey won't receive any reward!<\/p>\n<p>A strange, slightly predatory smile crossed the owner's face. The director began to lose her temper. The other participants exchanged worried glances silently. The oppressive pause lasted several seconds.<\/p>\n<p> \u2014 Sergey? \u2013 the owner asked again.<\/p>\n<p> \u2014 What? \u2013 he replied.<\/p>\n<p> \u2014 No, I asked Tatiana. \u2013 Evgeny Viktorovich continued. \u2013 Why Sergey?<\/p>\n<p> \u2014 What do you mean why Sergey? \u2013 Tatiana flared up. \u2013 He came up with everything, implemented it and launched it, achieved the result!<\/p>\n<p> \u2014 Wait, what exactly did he come up with, implemented and launched? \u2013 The owner suddenly became attentive and focused.<\/p>\n<p> \u2014 Well, to be honest, I didn't understand everything he talked about\u2026 \u2014 Tatiana hesitated. \u2013 I'm a humanitarian, not a programmer.<\/p>\n<p> \u2014 But you are a manager, aren't you?<\/p>\n<p> \u2014 Well, yes\u2026 <\/p>\n<p> \u2014 Or did Sergey only apply technical solutions?<\/p>\n<p> \u2014 I don\u2019t know, Evgeny Viktorovich! I only know that Sergey did everything!<\/p>\n<p> \u2014 What exactly did he do? \u2013 Marina unexpectedly joined the conversation. \u2013 Launched the EDS?<\/p>\n<p> \u2014 What? \u2013 Kurchatov turned his attention from Tatiana, to which she was very glad and finally managed to sit down.<\/p>\n<p> \u2014 Well, the EDS, the electronic document management system. Tasks started to be performed normally, and that\u2019s why the profit increased.<\/p>\n<p> \u2014 Well, that Masya is a jerk\u2026 \u2014 Sergey mumbled, shaking his head in frustration.<\/p>\n<p> \u2014 Well, he certainly did a great job. \u2013 Marina nodded, ignoring the corporate clown. \u2013 But I think the bonus should go to all of us. After all, we completed the tasks. We improved discipline, we kept track of deadlines, and we moved the company forward.<\/p>\n<p> \u2014 That's interesting\u2026 \u2014 the owner couldn't help but jump off his chair again and started pacing. \u2013 Let's discuss it! Friends, I ask each of you to explain, or at least try to explain, what happened in the company this month and why we saw such a huge increase in profits! Sergey and Svetlana Vladimirovna will speak at the end. Agreed? Otherwise, I won't give anyone a bonus! Marina, let's start with you since you have the floor.<\/p>\n<p>Marina thought for a few seconds, looking down at the table. It's not every day you have to deliver a speech that depends on receiving a bonus of several hundred thousand rubles.<\/p>\n<p> \u2014 So. \u2013 she finally started. \u2013 As the quality director, I fully understand what Sergey did. He took the ready, adjusted, fine-tuned processes created by the quality service and automated their control. I would have done this myself, but unfortunately, I lack the expertise in automation. Moreover, I have repeatedly asked, demanded, one could say \u2013 begged Sergey to automate the document flow so that the processes could be controlled. And now, the picture is becoming interesting \u2013 Sergey finally fulfilled my request, and suddenly profitability increased. I believe it's completely wrong to bypass the quality service with the bonus.<\/p>\n<p> \u2014 Great! \u2013 the owner sincerely clapped his hands several times. \u2013 Well done, Marina! Who\u2019s next?<\/p>\n<p> \u2014 What do you mean by 'next'? \u2013 Marina protested. \u2013 Everything is clear, and there\u2019s nothing more to discuss!<\/p>\n<p> \u2014 Wait, we agreed\u2026 \u2014 the owner frowned. \u2013 Let's listen to everyone. At least those who want to speak. Just five minutes ago, we knew nothing about the fact that Sergey simply launched the document management system based on the processes drawn up by you and your girls.<\/p>\n<p>Marina pouted in displeasure but did not object. She folded her arms on the table and began to thoughtfully study her manicure.<\/p>\n<p> \u2014 Who\u2019s next? Tatiana?<\/p>\n<p> \u2014 Me? \u2013 Tatyana jumped off the chair again, straightening up. \u2013 To be honest, I don't really understand what exactly Sergey did. I definitely wasn't involved; I didn\u2019t receive any tasks, although I\u2019m involved in the EDMS as well. However, Sergey told me and tried to explain what he did.<\/p>\n<p> \u2014 Why did Sergey try to explain to you? \u2013 asked Kurchatov.<\/p>\n<p> \u2014 Well\u2026 It seemed to me that he really wanted to share the essence, principles, methods, or whatever he applied, but no one was listening. And listening is part of my job. So I listened.<\/p>\n<p> \u2014 And how did that go? Did it help him?<\/p>\n<p> \u2014 Well, that's a medical secret\u2026 \u2013 Tatyana smiled shyly.<\/p>\n<p> \u2014 Of course it helped! \u2013 Sergey interjected. \u2013 Tatyana played the role of a little duck or a thought catalyst. I highly recommend it, by the way.<\/p>\n<p> \u2014 What do you recommend? \u2013 Kurchatov approached Sergey from behind and placed his hands on his shoulders. \u2013 The little duck or Tatyana?<\/p>\n<p> \u2014 Both. \u2013 Sergey replied without being fazed. \u2013 No one knows how to listen. Neither in our company nor in life. It's rare to find decent ears that won\u2019t be glued to their phones while you\u2019re pouring your heart out to them. And for free, no less.<\/p>\n<p> \u2014 Alright. \u2013 The owner nodded. \u2013 Tatyana, tell us what you managed to understand from Sergey's words.<\/p>\n<p> \u2014 Well, I remembered something about potatoes, an iceberg, and something else\u2026 Not seeing the evil\u2026 Oh, seeing the money! Some kind of fundamental mistake, I suppose\u2026 And the theory of constraints, Sergey applied that too, but I know about that \u2013 I read a book. That\u2019s about it.<\/p>\n<p> \u2014 And how is all this related to the EDMS?<\/p>\n<p> \u2014 I don\u2019t know\u2026 \u2013 Tatyana started blushing again, as if she were taking an exam. \u2013 Really\u2026 Maybe he automated all these potatoes and icebergs in the EDMS?<\/p>\n<p> \u2014 He automated the PROCESSES! \u2013 Marina pronounced the last word slowly, syllable by syllable. \u2013 And he made up potatoes, carrots, crap, and drifting icebergs to pull the wool over our eyes. As always, by the way.<\/p>\n<p> \u2014 Thank you, Tatyana. \u2013 Kurchatov smiled mysteriously. \u2013 Who else wants to speak? Procurement, maybe?<\/p>\n<p> \u2014 Where's Vasya? \u2013 asked Svetlana Vladimirovna. \u2013 Why is the procurement and logistics director not present at the meeting?<\/p>\n<p> \u2014 He is carrying out my assignment, I apologize\u2026 \u2013 replied the owner. \u2013 Who's covering for him?<\/p>\n<p> \u2014 I am. \u2013 A young girl sitting at the very end of the long table raised her hand. \u2013 Valentina, procurement manager.<\/p>\n<p> \u2013 Excellent, Valya! \u2013 continued Kurchatov. \u2013 In your opinion, what caused such a significant increase in profits? Did the purchasing department participate in this process?<\/p>\n<p> \u2013 Well, yes, Vasya explained to us... \u2013 the girl began uncertainly. \u2013 He said it was all about us. Apparently, Sergey adjusted our system a bit, and now we can see the sales amount for each order to the supplier. And the timing for order requests seems to be clearer now.<\/p>\n<p> \u2013 I don't quite understand... \u2013 the owner asked again. \u2013 So, you've got two columns or fields, or whatever, and our profits doubled?<\/p>\n<p> \u2013 Well, yes... \u2013 Valya pulled her head into her shoulders. \u2013 There\u2019s something about priorities, I guess. Previously, we just saw what and how much we needed to buy, but now the program shows us, or something like that... It sorts by the amount for which it will be sold. Something like that. And we take these priorities into account in our work \u2013 we first order what will bring in more profit. Oh, I remembered! There\u2019s also some percentage from Willer that appeared! We also consider that in our work.<\/p>\n<p> \u2013 Willer's percentage?<\/p>\n<p> \u2013 Well, yes\u2026 I don\u2019t know what it is, but Vasya said that the higher it is, the faster we need to buy. And when the percentage is above 95, we should just run, even if we have to buy it ourselves at the market.<\/p>\n<p> \u2013 Alright, maybe Sergey will explain later... Thank you, Valya! And just to clarify, did I understand correctly \u2013 the success was achieved thanks to your efforts?<\/p>\n<p> \u2013 Well, not entirely... I don't know, Evgeny Viktorovich. It seems the supply service in our company plays one of the leading roles. We have a lot of cooperation, and the equipment is complex, with many components. If you miss one, the shipment doesn\u2019t happen. So, a lot depends on us. I think Sergey deserves some credit \u2013 he automated things. But we did everything.<\/p>\n<p> \u2013 Wonderful! \u2013 the owner erupted again into applause. \u2013 Excellent! Who else? Sales? What do you say, Vladimir Nikolaevich?<\/p>\n<p> \u2013 What to say... \u2013 lounging in his chair, Gorbunov responded. \u2013 The increase in profits is explained by one simple fact \u2013 sales increased. The costs haven\u2019t changed, have they?<\/p>\n<p> \u2013 As far as I know, no. \u2013 Kurchatov replied.<\/p>\n<p> \u2014 What needed to be proven. \u2013 The commercial director nodded confidently. \u2013 Sales are made by salespeople. Our entire commercial director's team performed excellently this month. You probably can't understand how hard the life of a real manager is, so I won't explain for long. We worked with clients, identified needs, negotiated deadline extensions that were disrupted by other departments. As a result of our work, we received more orders than ever before. So, we will continue to build on our success \u2013 this was not just a one-time peak; the work will continue.<\/p>\n<p> \u2014 So, the result is your achievement? \u2013 The owner smiled.<\/p>\n<p> \u2014 Of course. \u2013 Gorbunov did not smile in response. \u2013 It\u2019s so obvious that it\u2019s not even worth discussing. The reward should go to my\u2026 My department.<\/p>\n<p> \u2014 Excellent. \u2013 This time, Kurchatov refrained from applause. \u2013 Production? Nikolai Sergeevich?<\/p>\n<p> \u2014 To be honest\u2026 \u2014 began Pankratov. \u2013 You all talk about sales, purchases, some processes\u2026 Friends, we work in a manufacturing enterprise. A manufacturing one! We sell what we produce! If we produce it \u2013 we sell it. If we don\u2019t produce it \u2013 we don\u2019t sell it. Isn\u2019t that clear to everyone?<br \/>\nThe question was directed at those present, but there was no reaction.<\/p>\n<p> \u2014 You see\u2026 This month we collected a lot of equipment. Yes, supply helped us. But, hand on heart, friends \u2013 you just did your job, right? Well, perhaps made a couple of extra calls, pressed the buttons a bit faster than usual, but we collected the equipment. Heavy, iron, in oil and coolant, with our own hands. That equipment, which then the salespeople solemnly shipped by pressing a few buttons on the computer. So, excuse me if I offended anyone, but the credit is almost entirely ours. At least 90%. That's all from me.<\/p>\n<p> \u2014 Hmm\u2026 \u2014 the owner, for some reason, stopped smiling. \u2013 We seem to have a somewhat amusing club of anonymous profit enhancers here\u2026 Hello, my name is Kolya, I doubled the company's profit.<\/p>\n<p> \u2014 Well, my name is indeed Kolya, and it is I\u2026 \u2014 Nikolai Sergeevich began.<\/p>\n<p> \u2014 Damn, that\u2019s not what I meant! \u2013 Kurchatov came to his senses. \u2013 Nikolai Sergeevich, I just\u2026<\/p>\n<p> \u2014 Yes, I understand. \u2013 The production manager smiled condescendingly. \u2013 In such jokes, it's always either Kolya or Vasya.<\/p>\n<p> \u2014 Well, okay\u2026 \u2014 The owner walked along the table again, glancing at the production manager several times. \u2013 Svetlana Vladimirovna, I think you need to say a word?<\/p>\n<p> \u2014 I would like to\u2026 \u2014 The director began.<\/p>\n<p> \u2014 I know, I know, we can discuss it another time, but I insist.<\/p>\n<p> \u2014 Is it really necessary? \u2013 Svetlana Vladimirovna's gaze conveyed a plea.<\/p>\n<p> \u2014 Yes. The issue was serious enough, and now it's just a bomb! We can't leave it like this! And, after all, the three million rubles bonus that needs to be issued really warms my pocket.<\/p>\n<p>Svetlana Vladimirovna sighed heavily, took a few seconds to gather her thoughts, and slowly looked at all the participants. She stopped her gaze on Sergey, but he smiled back so innocently that the director blushed, lowered her eyes, and finally spoke.<\/p>\n<p> \u2014 Colleagues, friends\u2026 You are all right. Every department worked wonderfully this month. Everyone contributed to the common cause. Each of you worked towards a joint result, in your place, in your department, with your team. And we achieved brilliant results. But\u2026<\/p>\n<p> \u2014 Everything that was said before the 'but' is complete nonsense? \u2013 Sergey couldn't help himself, but no one reacted to the joke.<\/p>\n<p> \u2014 But\u2026 Have you ever wondered WHY you worked like this this month? For example, Marina says it's because of the EDMS. But we had the EDMS. Only minor changes were made to it \u2013 Sergey will correct me if I\u2019m wrong. In fact, we have always had EDMS, as well as document flow overall. Right?<\/p>\n<p>Marina nodded slowly after a few moments of reflection.<\/p>\n<p> \u2014 Well then\u2026 \u2014 the director continued. \u2013 Furthermore, Marina said that tasks started being completed better. The same question \u2013 why?<\/p>\n<p> \u2014 Because\u2026 \u2014 Marina began. \u2013 I don\u2019t know\u2026 Well, I mean, I specifically started because you, Svetlana Vladimirovna, began reminding me about them every day. And I, accordingly, passed all this on.<\/p>\n<p> \u2014 Valentina, what about you? Why did you suddenly start following the purchasing priorities that the program gives you? What do those percentages from Willer, Shmiller, or whoever mean, anyway? Especially since you don't understand their significance. You used to ignore any modifications that you didn't personally order. What has changed?<\/p>\n<p> \u2014 Well, Vasya told us\u2026 \u2014 Valya blushed.<\/p>\n<p> \u2014 What else did Vasya say? Besides that we have to do it this way and that way.<\/p>\n<p> \u2014 He said this work is under your personal control, and you\u2026 How did he put it\u2026<\/p>\n<p> \u2014 I\u2019m going to drill him. Well, I told him \u2014 I\u2019m going to drill him every day. Thanks to Sergey for expanding my vocabulary.<\/p>\n<p> \u2014 Yeah, that\u2019s how Vasya put it.<\/p>\n<p> \u2014 I won't even mention you, Vladimir Nikolaevich. Just open and check any indicator in the CRM \u2014 this month you\u2019ve only been processing incoming requests and organizing shipments. That\u2019s it. Sales increased because there was something to sell. The influx of requests grew because customers finally received what they ordered ages ago. You didn\u2019t even go on business trips this month \u2014 you were busy with shipments, no time.<\/p>\n<p> \u2014 Svetlana Vladimirovna, please excuse me, but\u2026 \u2014 Gorbonov started.<\/p>\n<p> \u2014 Shall we open and check the CRM?<\/p>\n<p>Gorbonov pouted and fell silent. The other meeting participants mostly pretended that it wasn't about them at all. Except for Tatiana, who was curiously and slightly apprehensively watching the unusual situation unfold.<\/p>\n<p> \u2014 So, colleagues. \u2013 the director summarized. \u2013 Let me repeat: you are all doing great. But the success was achieved, I apologize, thanks to my efforts. All month I did nothing but nudge, persuade, remind, inspire, compel, demand, throw tantrums, appeal to pity, and sometimes even completed tasks for you. I worked like a slave on a galley. And all for one goal \u2014 so that you, colleagues, would simply start fulfilling your duties properly. Do you understand?<\/p>\n<p>Svetlana Vladimirovna glanced around at those assembled, but no one showed any sign of understanding.<\/p>\n<p> \u2014 You all understand\u2026 Roughly speaking, you\u2019ve just come out even. Sometimes a person works well and efficiently, but with a little more effort, their performance could improve further. But you worked poorly. Really poorly. Below zero. And I pulled you up from the ground. Now, God willing, you will start to grow like grass. So the question about the bonus you are actively discussing is premature. As I said at the very beginning of the meeting. Evgeny Viktorovich insisted\u2014 and I\u2019m not sure he doesn\u2019t regret his decision.<\/p>\n<p> \u2014 Absolutely not! \u2013 the owner almost shouted. \u2013 The conversation was magnificent! You know, I remembered the parable about the elephant and the three blind men. Do you know it?<\/p>\n<p>Everyone knew the parable. But everyone also knew that it was better to say they didn\u2019t know when the owner wanted to tell something. So everyone nodded in agreement.<\/p>\n<p> \u2014 Well, it\u2019s simple. The three blind men were led to the elephant and they tried to identify it by touch. One touched the trunk and decided it was a snake. Another touched a leg and thought it was a tree. And the third, it seems, touched the ear and concluded it was a fan. No one recognized the elephant, but everyone was sure of their conclusion and ready to defend their correctness. And you are the same.<br \/>\nThere was no point in arguing, so the silence remained unbroken.<\/p>\n<p> \u2014 Although, the motive is clear \u2013 three million rubles. Anyone, including me, would be happy to receive such a bonus. Not just happy! For some of you, this is an annual income for two years! Even if we decide to split this money among everyone, it will still be a considerable amount, one that could justify, excuse me, exaggerating about your achievements. However, colleagues, I want to see the elephant.<\/p>\n<p> \u2014 Evgeny Viktorovich, since we\u2019re on the topic\u2026 \u2014 the director interjected. \u2013 You\u2019ve already asked everyone, we need a verdict. Who will receive the bonus?<\/p>\n<p> \u2014 What difference does it make?<\/p>\n<p> \u2014 What do you mean\u2026<\/p>\n<p> \u2014 Oh yes, I misspoke\u2026 What difference does it make to me who gets the bonus? I will still give away these three million. The only thing that troubles me\u2026 I\u2019m a businessman, excuse me. I don\u2019t spend money for no reason. I make investments.<\/p>\n<p> \u2014 What do you mean? \u2013 the director was astonished. \u2013 Do you want to invest this money somewhere? Open a joint business with one of us?<\/p>\n<p> \u2014 What? No... Although, that's an interesting thought. No, Svetlana Vladimirovna, I\u2019m not talking about that. I\u2019m looking further ahead. An increase in monthly profit by 30 million rubles is, of course, a great result. But I suspect that this is not everything the elephant is capable of. And my investment is not payment for the achieved result. It\u2019s a ticket to the next session. To see the next elephant. Is that clearer?<\/p>\n<p> \u2014 You took the words right out of my mouth\u2026 \u2014 muttered Sergey.<\/p>\n<p> \u2014 What, Sergey?<\/p>\n<p> \u2014 Well, I wanted to say roughly the same thing, but now it\u2019s too late.<\/p>\n<p> \u2014 So just say it.<\/p>\n<p> \u2014 No, I won\u2019t.<\/p>\n<p> \u2014 Here we go\u2026 \u2014 Marina hissed angrily and turned away.<\/p>\n<p> \u2014 Sergey, let's skip the childish nonsense. \u2013 the owner said sternly.<\/p>\n<p> \u2014 You guys, I apologize, but you\u2019re as dense as corks. No offense. You can\u2019t see beyond your noses, fighting over some petty bonus. It\u2019s clear to everyone that the best you can hope for is three hundred each. Who among you will be saved by that? Maybe Valya, but she\u2019ll only get a chocolate from Vasya. And you don\u2019t see the elephant. The elephant is the main thing, the elephant! Honestly, I don't need this money at all, not a penny, not at all. Do you know why?<\/p>\n<p> \u2014 Because you\u2019re a stupid idiot? \u2014 Marina smirked.<\/p>\n<p> \u2014 No, because the elephant costs many times more! Just think about it\u2026 None of you even came close to understanding how and why this happened. You only saw some minor changes. Exactly those that reached you. And only those that fit into your worldview. If Marinka understands the processes, she saw the processes. If the supply managers are used to working with shortage tables, then that's what they saw, just sorted. Well, with Willer's percentage too.<\/p>\n<p> \u2014 By the way, who is Willer? \u2013 Kurchatov interjected. \u2013 I apologize, but I\u2019m really curious.<\/p>\n<p> \u2014 I have no idea\u2026 \u2014 shrugged Sergey. \u2013 In the movie 'A Beautiful Mind,' that was the name of the lab John Nash went to work for. I had to name a column in the table briefly and concisely, so I named it that.<\/p>\n<p> \u2014 Is it like dazzling beauty?<\/p>\n<p> \u2014 Yes, like a brilliant beauty. It's hard to navigate without a name. But we've digressed. You, friends, have no idea why success happened. What\u2019s important: you won\u2019t understand. For two reasons. The first is that you won\u2019t even try; three drinks are more important to you. The second is that you won't get it anyway because you're not interested. But what's the most important thing that you can't see, understand, and will never get? Who can guess?<\/p>\n<p> \u2014 Guess your own nonsense. \u2013 Marina continued. \u2013 If you don\u2019t want the prize, that\u2019s your business. I have a mortgage. So, give me your share then, since you're so clever.<\/p>\n<p> \u2014 Marina, let's be more constructive. \u2013 the owner intervened. \u2013 Sergey, please no riddles. What do you consider the most important here?<\/p>\n<p> \u2014 Replication. Skill. Competence. It\u2019s all quite simple. There's a certain elephant \u2013 it doesn\u2019t matter if it\u2019s a person, a methodology, an approach, or a philosophy \u2013 which has brought an additional 30 million in profit. This means this elephant can generate extra profit. It\u2019s possible that it could bring in even more profit. Well, you understand \u2013 not just those same 30 million, but perhaps 20, or 50 more on top. Or the same 30, but in a different business. A good, proper elephant. How much do you think it's worth?<\/p>\n<p> \u2014 I hesitate to answer, but the question isn\u2019t about a specific number, right? \u2013 Kurchatov replied. \u2013 You mean the elephant is worth more than 30 million?<\/p>\n<p> \u2014 Yes.<\/p>\n<p> \u2014 Well, that's obvious. \u2013 the owner nodded.<\/p>\n<p> \u2014 It\u2019s obvious to you. That\u2019s why you\u2019re willing to invest three million in this elephant. Do you understand that the returns could be colossal? And you\u2019re not really losing anything \u2013 you're just reinvesting the profits earned from the elephant. And unfortunately, colleagues don\u2019t understand this at all. They only care about three hundred.<\/p>\n<p> \u2014 Sergey. \u2013 Kurchatov said softly. \u2013 I understand what you\u2019re talking about. But let\u2019s keep it simple, okay? Everyone sets priorities in life for themselves. You remember the tit and the stork, right? And it's not for you to decide if that's good or bad.<\/p>\n<p> \u2014 Well, I wasn\u2019t planning to decide. It\u2019s just that, since we\u2019ve started this conversation \u2013 which, by the way, I didn't initiate. I haven\u2019t discussed this topic with anyone except for Tatiana. And I wasn\u2019t going to. The first one I discussed, the second I won\u2019t.<\/p>\n<p> \u2014 What do you mean? Where\u2019s the first elephant?<\/p>\n<p> \u2014 Do you remember the warehouse project?<\/p>\n<p> \u2014 Oh yes, of course. It was an excellent project.<\/p>\n<p> \u2014 Did you understand how it works? Why it all worked out?<\/p>\n<p> \u2014 You just slapped barcodes on the papers, automated their scanning, and that's how it turned out. \u2013 Marina intervened again. \u2013 It's as clear as day.<\/p>\n<p> \u2014 Damn, Marina, you\u2019re feeling around\u2026 I won\u2019t say which part of the elephant you just touched. That\u2019s not the point. You only saw what you were able to understand. Barcodes, so be it.<\/p>\n<p> \u2014 What was the issue? \u2013 Kurchatov asked.<\/p>\n<p> \u2014 I\u2019ve told you before. You just didn\u2019t remember. Although, it seemed like you understood it then.<\/p>\n<p> \u2014 So tell me about that second elephant again, and I promise I\u2019ll pay more attention. Also, tell me about the first one again; I'm very interested now to look at it anew, to see the connections, the foundation, the concepts.<\/p>\n<p> \u2014 Of course you're interested now. \u2013 Sergey shrugged. \u2013 Only I\u2019m no longer interested. Let it be a mystery. When I was telling you, you weren\u2019t listening. And even if you had listened, what difference would it have made? You\u2019re not programmers.<\/p>\n<p> \u2014 You're talking about programmers again\u2026<\/p>\n<p> \u2014 Yes. You don\u2019t understand the essence of the profession, which is why you don\u2019t see the elephants, can\u2019t create them, and, most importantly, reproduce them. What does a programmer actually do? You\u2019re, so to speak, people of action. Your goal is the result. More precisely, not just any result: your goal is only the result. And mine, as a programmer, is a tool that produces the result. A tool that can be reused. A tool that can be embedded into other tools. An elephant, in short. That can pile up a big heap\u2026 of profits. And you, people of action, are only interested in that heap.<\/p>\n<p> \u2014 But you don\u2019t have an elephant. \u2013 Sergey continued. \u2013 And you need to pile up that heap. So you, pardon my expression, take off your pants, sit down, and try to pile up this heap yourselves. You hire employees, the more the better, inflate your departments, so that all together, side by side, you can produce a result. Here, add all those beautiful phrases about how you don\u2019t have time to sharpen the saw, you need to cut down the forest. And that\u2019s the result. I have an elephant. You have a heap that my elephant piled up. You\u2019re trying to divide that heap right now. That heap doesn\u2019t interest me at all. I\u2019m interested in the next elephant. The fork of the elephant.<\/p>\n<p> \u2014 What? Fork? \u2013 the owner asked again. \u2013 A fork?<\/p>\n<p> \u2014 Yes. That's what they call a copy of a program that's related to the source. It's created for modifications under new conditions. It can affect the source \u2013 if permitted. This elephant of ours worth 30 million is a fork of the elephant that cleaned up the order in the warehouse. But nobody knows this except me. So, to put it bluntly, I'm already implementing my strategy. I already know how to create elephants and, furthermore, inherit their properties and methods. And for you \u2013 here, a bunch. Enjoy. Share.<\/p>\n<p>Suddenly, the door opened, and Vasya barged in.<\/p>\n<p> \u2014 Friends, sorry. \u2013 he said loudly, making his way along the chairs. \u2013 It was an urgent matter!<br \/>\nHe reached Svetlana Vladimirovna, handed her something, muttered something softly in her ear, and sat down on an empty chair. The director picked up a bag from the floor, reached inside, but apparently something went wrong, because a horrible wailing of a car alarm echoed from the street.<\/p>\n<p>Svetlana Vladimirovna suddenly began to blush, frantically rummaged through her bag, pulled out her car key, started pressing all the buttons in a row, but the wailing didn\u2019t stop. Marina was the first to crack \u2013 she stood up, walked to the window, and stared at the source of the noise.<\/p>\n<p> \u2014 Cool. \u2013 she said. \u2013 A brand new GLC without plates. Red. Is it yours, Svetlana Vladimirovna? I like it. Just expensive, over three million, I looked it up recently. Oh\u2026<\/p>\n<p class=\"for_users_only_msg\">Only registered users can participate in the survey. <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/auth\/login\/\">Please log in<\/a><\/noindex>, please.<\/p>\n<h2 class=\"default-block__polling-title\">I really want to attach it to some relevant hub. But it's up to you to decide.<\/h2>\n<ul class=\"content-list content-list_polling\">\n<li class=\"content-list__item content-list__item_polling\">\n<p>                    Attach it.<\/p>\n<\/li>\n<li class=\"content-list__item content-list__item_polling\">\n<p>                    Go away, elephant keeper.<\/p>\n<\/li>\n<\/ul>\n<p>    170 users voted. 42 users abstained.<\/p>\n<h2 class=\"default-block__polling-title\">Do you need a series telling about this specific elephant?<\/h2>\n<ul class=\"content-list content-list_polling\">\n<li class=\"content-list__item content-list__item_polling\">\n<p>                    Yes<\/p>\n<\/li>\n<li class=\"content-list__item content-list__item_polling\">\n<p>                    Go away, elephant keeper.<\/p>\n<\/li>\n<\/ul>\n<p>    219 users voted. 20 users abstained.<br \/>\n<br \/>Source: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/465203\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u2014 \u0422\u0430\u043a, \u0447\u0442\u043e \u0443 \u043d\u0430\u0441? \u2013 \u0441\u043f\u0440\u043e\u0441\u0438\u043b \u0415\u0432\u0433\u0435\u043d\u0438\u0439 \u0412\u0438\u043a\u0442\u043e\u0440\u043e\u0432\u0438\u0447. \u2013 \u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u043d\u0430, \u043a\u0430\u043a\u0430\u044f \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u0430? \u042f \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u043f\u0443\u0441\u043a\u0430, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442 \u0434\u0435\u043b \u043e\u0442\u0441\u0442\u0430\u043b? \u2014 \u041d\u0435 \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u044f\u043c \u0441\u0438\u043b\u044c\u043d\u043e. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435. \u0421\u0435\u0439\u0447\u0430\u0441 \u0432\u0441\u0451 \u043f\u043e \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b\u0443, \u043a\u043e\u043b\u043b\u0435\u0433\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u0434\u043e\u043a\u043b\u0430\u0434\u044b \u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u0434\u0435\u043b, \u0437\u0430\u0434\u0430\u044e\u0442 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u044f \u0441\u0442\u0430\u0432\u043b\u044e \u043f\u043e\u0440\u0443\u0447\u0435\u043d\u0438\u044f. \u0412\u0441\u0451, \u043a\u0430\u043a \u043e\u0431\u044b\u0447\u043d\u043e. \u2014 \u0421\u0435\u0440\u044c\u0435\u0437\u043d\u043e? [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37548","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u2014 \u0422\u0430\u043a, \u0447\u0442\u043e \u0443 \u043d\u0430\u0441? \u2013 \u0441\u043f\u0440\u043e\u0441\u0438\u043b \u0415\u0432\u0433\u0435\u043d\u0438\u0439 \u0412\u0438\u043a\u0442\u043e\u0440\u043e\u0432\u0438\u0447. \u2013 \u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u043d\u0430, \u043a\u0430\u043a\u0430\u044f \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u0430? \u042f \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u043f\u0443\u0441\u043a\u0430, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442 \u0434\u0435\u043b \u043e\u0442\u0441\u0442\u0430\u043b? \u2014 \u041d\u0435 \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u044f\u043c \u0441\u0438\u043b\u044c\u043d\u043e.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/en\/blog\/news\/korporativnyj-slon\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\ud83e\udd47\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043b\u043e\u043d | ProHoster\" \/>\n\t\t<meta property=\"og:description\" content=\"\u2014 \u0422\u0430\u043a, \u0447\u0442\u043e \u0443 \u043d\u0430\u0441? \u2013 \u0441\u043f\u0440\u043e\u0441\u0438\u043b \u0415\u0432\u0433\u0435\u043d\u0438\u0439 \u0412\u0438\u043a\u0442\u043e\u0440\u043e\u0432\u0438\u0447. \u2013 \u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u043d\u0430, \u043a\u0430\u043a\u0430\u044f \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u0430? \u042f \u0437\u0430 \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u043f\u0443\u0441\u043a\u0430, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442 \u0434\u0435\u043b \u043e\u0442\u0441\u0442\u0430\u043b? \u2014 \u041d\u0435 \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u0440\u044f\u043c \u0441\u0438\u043b\u044c\u043d\u043e.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prohoster.info\/en\/blog\/news\/korporativnyj-slon\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-31T19:18:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-31T19:18:16+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prohoster\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/prohoster\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\ud83e\udd47Corporate elephant | ProHoster","description":"\u2014 So, what do we have? \u2013 asked Evgeny Viktorovich. \u2013 Svetlana Vladimirovna, what's the agenda? 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