<\/a><\/noindex><\/p>\nThe Addict Phase<\/h4>\n
\nBefore I read any books, I was happy. Moreover, I was truly effective, productive, talented, and, most importantly, unstoppable (I don't know how to better translate this into English).<\/p>\n
I succeeded at everything. I succeeded better than others.<\/p>\n
In school, I was the best in my class. So well that I was advanced from fifth to sixth grade as an external student. In the new class, I also became the best. After ninth grade, I moved to the city (before that, I lived in a village) to attend a top lyceum (with a focus on mathematics and computer science), where I became the top student.<\/p>\n
I participated in all sorts of nonsense like contests, won city competitions in history, computer science, and Russian language, and placed third in mathematics. And all this \u2013 without preparation, just on the fly, not studying anything beyond the school curriculum. Well, except for history and computer science, which I studied on my own initiative because I loved them (and, frankly, that hasn\u2019t changed). I graduated from school with a silver medal (I had a four in Russian because in tenth grade, my teacher gave me two failing grades for a drawing of an apple tree in the margins of my notebook).<\/p>\n
I never experienced significant problems in college either. Everything came easily, especially when I figured out how it all worked here \u2013 that I just needed to prepare on time. I did everything required, not just for myself \u2013 I wrote term papers for money, went to take exams for part-time students. In my fourth year, I decided to go for a bachelor's degree and graduated with honors, then changed my mind and returned to engineering \u2013 now I have two honors diplomas in the same field.<\/p>\n
At my first job, I advanced as quickly as anyone else. At that time, 1C programmers were measured by the number of 1C certificates: Specialist, there were five in total, and the maximum number in the company was two per person. I earned all five in my first year. A year after starting work, I was already the technical lead on the largest 1C implementation project in the region \u2013 and I was only 22!<\/p>\n
I always acted intuitively. I never listened to anyone's advice, no matter how authoritative the source was. I didn't believe it when I was told that something was impossible. I just took action and did it. And everything worked out.<\/p>\n
Then I met some drug addicts.<\/p>\n
The first drug addicts<\/h4>\n
\nThe first drug addict I met was the owner and director of the company where I had my first job. He was constantly learning\u2014attending trainings, seminars, and courses, reading and quoting books. He was what you would call a passive drug addict\u2014he didn\u2019t drag anyone into his religion, he didn\u2019t impose books on anyone, and he hardly even suggested anything to read.<\/p>\n
Everyone just knew that he was into this 'stuff.' But it was perceived as a charming hobby because the company was successful\u2014ranking as the best 1C partner in the city by all metrics. And since this person built the best company, who cares if he reads his little books?<\/p>\n
But I experienced my first cognitive dissonance back then. It was very simple: what is the difference between a person who reads books, listens to courses, and attends trainings, and a person who does none of this?<\/p>\n
You see two people. One reads, the other does not. Logic suggests that there should be some obvious, objective difference. It doesn\u2019t matter who is better among them\u2014there just should be a difference. And there wasn\u2019t.<\/p>\n
Sure, the company was the most successful in the city. But not by leaps and bounds\u2014maybe by single units or tens of percent. The competitive struggle didn\u2019t weaken; something new always needed to be invented. The company had no super-duper advantages gleaned from books that would leave competitors in the dust.<\/p>\n
And the leader who read books wasn\u2019t particularly different from the others. Well, he was softer, simpler\u2014perhaps that was just his personality. He was like that even before the books. He set tasks in a similar way, asked similar questions, and developed the company in the same directions as his competitors.<\/p>\n
So why bother reading books, attending seminars, courses, and trainings? At that time, I couldn\u2019t explain this to myself, so I just accepted it as a given\u2014until I tried it myself.<\/p>\n
My first dose<\/h4>\n
\nThere was, in fact, an initial dose \u2013 the first book that could be considered business literature, albeit with great stretching. It was \"The Russian Management Model\" by Prokhorov. However, I will set this book aside \u2013 it is rather a research study, with hundreds of references and quotes. It doesn't even come close to being on par with the acknowledged titans of the infobusiness. Dear Alexander Petrovich Prokhorov, your book is an ageless genius masterpiece.<\/p>\n
So, the first self-development book I came across was \"Transurfing Reality\" by Vadim Zeland. In general, the story of how we met is pure coincidence. Someone brought it to work, specifically an audiobooks version. I shamefully admit that until that moment, I had never heard an audiobook in my life. So, I decided to listen out of curiosity about the format.<\/p>\n
And I got completely absorbed... The book was interesting, and the narrator was incredibly good \u2013 Mikhail Chernyak (he voices several characters in \"Smeshariki,\" \"Luntik\" \u2013 in short, cartoons by \"Melodia\"). It played a role that I later found out I am an auditory learner, meaning I best absorb information through hearing.<\/p>\n
In short, I was hooked on this book for several months. I listened at work, listened at home, listened in the car, over and over again. This book replaced music for me (I always wear headphones at work). I couldn't detach or stop.<\/p>\n
I developed a dependency on this book \u2013 both its content and its delivery. However, I genuinely tried to apply everything written in it. And, unfortunately, it started to work.<\/p>\n
I won't summarize what needs to be done \u2013 you have to read it; I can't convey it in a few words. But I began to see the first results. And, of course, I quit \u2013 I don't enjoy finishing what I've started.<\/p>\n
That's when the withdrawal syndrome began, i.e., the cravings.<\/p>\n
Cravings<\/h4>\n
\nIf you've ever had or currently have any dependency, like smoking, you should be familiar with that feeling: why did I even start?<\/p>\n
After all, I was living normally, without any worries. I was running, jumping, working, eating, sleeping, and then \u2013 there you go, now I have to feed this dependency. But the time\/energy\/losses on satisfying the dependency is only half the problem.<\/p>\n
The real issue, in the context of books, is understanding the realities of different levels. I will try to explain, although I'm not sure if I will succeed.<\/p>\n
Let's say the same 'Transurfing of Reality.' If you do what the book says, life becomes more interesting and fulfilling, and quite quickly\u2014within a few days. I know, I've tried. But the key is 'if you do it.'<\/p>\n
If you do, you start living in a new reality that you haven't experienced before. Life takes on new colors, blah blah blah, everything becomes joyful and exciting. But then you stop, and you return to the reality that was there before you read the book. To that one, but not quite.<\/p>\n
Before reading the book, 'that reality' seemed normal. Now it appears as dull as can be. And there's no strength, desire, or anything else left to follow the book's recommendations\u2014bottom line, it just doesn't click.<\/p>\n
And there you are, sitting, realizing: life sucks. Not because it actually sucks, but because you've seen a better version of your life in person. You saw it and gave up, returned to the previous state. And that's what makes it unbearably heavy. That's how the withdrawal starts.<\/p>\n
But withdrawal is something like the desire to return to a state of euphoria, to regain that previous state. It's like with smoking or drinking\u2014you keep doing it for years, hoping to restore the feeling you had during your first experiences.<\/p>\n
I still remember the first time I tried beer when I was at the regional center for the computer science Olympiad. In the evening, I went with some guy from another school, we bought 'nines' at a kiosk, drank them, and it felt so amazing\u2014words can't express it. Similar emotions came from fun parties in the dorm\u2014energy, a rise, the desire to party until morning, yay!<\/p>\n
It's the same with smoking. Everyone has their own experience, of course, but I still fondly remember the nights in the dorm. All the neighbors were already asleep, and I was coding something on Delphi, Builder, C++, MATLAB, or assembly language (I just didn't have my own computer, I worked on my neighbor's while he was asleep). It was pure joy\u2014programming, sometimes sipping coffee, and running out for a smoke.<\/p>\n
So, the following years of smoking and drinking are just attempts to recapture those emotional experiences. But, sadly, it's impossible. However, that doesn't stop the smoking and drinking.<\/p>\n
The same goes for books. You remember the euphoria of reading and the first changes in your life, when your breath was taken away, and you try to get it back\u2026 No, not the first changes, but the euphoria of reading. You simply pick it up and read it again. The second time, the third, the fourth, and so on \u2013 until you stop perceiving it altogether. That's where the real addiction begins.<\/p>\n
Real addiction<\/h4>\n
\nI admit right away \u2013 I'm a bad addict, resistant to the main trend \u2013 increasing the dosage. However, I've seen plenty of good addicts.<\/p>\n
So, you want to return to the state of euphoria you felt when reading the book. You read it again \u2013 the feelings are not the same, because you know what will happen in the next chapter. What to do? Clearly, read something else.<\/p>\n
My journey from 'Transurfing Reality' to 'something else' took seven years. Scrum by Jeff Sutherland was next on the list. And here I was, as I had before, making the same mistake \u2013 not just reading it, but starting to apply it in practice.<\/p>\n
Unfortunately, applying the book's Scrum doubled the team of programmers' productivity. A repeat, deeper reading of the same book opened my eyes to the main principle \u2013 start with Sutherland's advice, and then improvise. This managed to increase the programming team's productivity fourfold.<\/p>\n
Unfortunately, at that time, I was the IT director, and the success from implementing Scrum left me so exhilarated that I became completely hooked on reading books. I started buying them in bulk, reading one after another, and foolishly applied everything in practice. I applied so much that my successes caught the attention of the director and owner, and they liked it so much (I'll explain later why) that they included me in the team developing the company's strategy for the next three years. I became so enthusiastic after what I read and experienced in practice that for some bizarre reason, I took a super-active role in the strategy's development. So active, in fact, that I was appointed as the lead for its implementation.<\/p>\n
In those few months, I read dozens of books. And, I repeat, I applied in practice everything that was written there \u2013 why wouldn't I apply it if I had the power to develop a large (by village standards) company? The worst part was \u2013 it worked.<\/p>\n
And then it all ended. For some reason, I decided to leave for one of the capitals, quit my job, but then changed my mind and stayed in the village. And it was unbearable for me.<\/p>\n
For exactly the same reason as after 'Transurfing Reality'. I knew \u2013 for sure, absolutely, without a doubt \u2013 that applying Scrum, TOC, SPC, Lean, the recommendations of Gandapas, Prokhorov, Covey, Franklin, Kurpatov, Sharma, Freid, Manson, Goleman, Tsunetomo, Ono, Deming, etc., endlessly \u2013 has a strong positive effect on any activity. But I no longer applied this knowledge.<\/p>\n
Now, having reread Kurpatov, I seem to understand why \u2013 the environment has changed, but I won't make excuses. What\u2019s important is that I fell back into withdrawal syndrome, like real addicts.<\/p>\n
Real addicts<\/h4>\n
\nAs I mentioned before, I'm a bad addict. I also mentioned that I would explain why the director and the owner thought it would be a good idea to make me the head of the company\u2019s strategy implementation.<\/p>\n
The answer is simple: they are real addicts.<\/p>\n
In the context of book addiction, it's very easy to identify a real addict: they do not apply what they read.<\/p>\n
For such people, books are like series that almost everyone has gotten hooked on these days. A series, unlike a movie, creates dependency, attachment, desire, and the need to continue watching, returning to it over and over, and when one series ends \u2013 grabbing the next.<\/p>\n
It's the same with self-development books, business literature, training sessions, seminars, etc. Real addicts become dependent on all of this for one simple reason \u2013 they experience euphoria during the learning process. If we trust the research of Wolfram Schultz, then it happens not during the process, but before it, knowing that the process will definitely take place. If you\u2019re not familiar, let me explain: dopamine, the pleasure neurotransmitter, is produced in the brain not at the moment of receiving a reward but at the moment of understanding that a reward will come.<\/p>\n
So, these guys \u2018shoot up\u2019 often and continuously. They read books, take courses, sometimes more than once. I\u2019ve only attended a business training once in my life, and that was because the company paid for it. It was a Gandapas training, where I met a few real addicts \u2013 guys who had been on that course more than once. Despite this, they reported having no success in life (by their own words).<\/p>\n
In my opinion, this is the key difference between real addicts. Their goal is not to gain knowledge or, God forbid, to apply it in practice. Their goal is the process itself, whatever it entails. Reading a book, attending a seminar, networking during a coffee break, actively participating in business games at a training event. Essentially, that\u2019s all there is to it.<\/p>\n
When returning to work, they never apply anything from the knowledge they gained.<\/p>\n
To illustrate this, I\u2019ll use my own example. We read Scrum roughly at the same time, as it happened. I immediately applied it in my team after reading. They did not. One of the best specialists in the country explained TOC to them (and for some reason, I wasn\u2019t invited), then they all read Goldratt's book, but I was the only one who applied it in practice. Self-management was personally explained to us by Doug Kirkpatrick (from Morning Star), but they didn\u2019t lift a finger to implement even one element of that approach. Boundary management was explained to us by a professor from Harvard, but for some reason, I was the only one who started to establish processes according to that philosophy.<\/p>\n
I'm an obvious case \u2013 I\u2019m a bad addict and, in general, a programmer. But what about them? I thought about this for a long time and then realized \u2013 again, with an example.<\/p>\n
At one of my previous jobs, there was a situation. The owner of the factory went to study for an MBA. There, he met a guy who was a top manager in another company. Afterward, the owner returned and, as a proper addict would, didn\u2019t change anything in the enterprise's operations.<\/p>\n
However, he was a bad addict, just like me \u2013 he didn\u2019t get hooked on training and books, but he had an uncomfortable feeling inside \u2013 he saw that management could be done quite differently. And he didn\u2019t see it in a lecture, but through the example of that guy.<\/p>\n
That guy differed by one simple quality: he did what needed to be done. Not what was easier, what was common, what was expected. But what was necessary. This included what was taught in the MBA program. And he became a local management legend. It\u2019s really that simple \u2013 he does what\u2019s necessary, and things go well. He improved things in one company, raised them in another, and then our factory owner lured him to his place.<\/p>\n
He arrives \u2013 and starts doing what\u2019s necessary. He eliminates theft, builds a new workshop, drives out the slackers, pays off loans \u2013 in short, he does what needs to be done. And the owner is practically praying for him.<\/p>\n
Do you see the pattern? A true addict just reads, listens, studies. They never do what they have learned. They feel bad about this because they know there's a better way. Feeling bad is something they want to avoid. They get rid of that feeling, not by 'doing', but by learning a new batch of information.<\/p>\n
But when they meet someone who has studied and takes action, they experience incredible euphoria. They essentially hand over the reins, seeing the realization of their dream \u2014 something they can't bring themselves to do.<\/p>\n
Meanwhile, they continue to study.<\/p>\n
Summary<\/h4>\n
\nReading self-development, productivity, or change books is only worthwhile if you are certain you will follow the recommendations.
\nAny book is useful if you act on what it says. Any book.
\nIf you don't do what is written in the book, you might become dependent.
\nIf you don't do anything at all, the dependency might not form. It might linger in your mind and then dissipate like a good movie.
\nThe worst thing is to start doing what is written and then quit. In this case, you will face depression.
\nYou will now know that you can live and work better, more interestingly, and more productively. But you will feel unpleasant emotions because you are still living and working the same way.
\nSo if you're not ready to change constantly, without breaks, it's better not to read.
\n
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