{"id":90366,"date":"2020-07-31T13:42:02","date_gmt":"2020-07-31T11:42:02","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti"},"modified":"2020-07-31T13:42:02","modified_gmt":"2020-07-31T11:42:02","slug":"novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/administrirovanie\/novyj-tech-novaya-etika-issledovanie-otnosheniya-lyudej-k-tehnologiyam-i-privatnosti","title":{"rendered":"New tech \u2013 new ethics. A study on people's attitudes towards technology and privacy.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

At Dentsu Aegis Network, we conduct the Digital Society Index (DSI) research annually. This is our global research in 22 countries, including Russia, focusing on the digital economy and its impact on society. <\/p>\n

This year, we could not overlook COVID-19 and decided to explore how the pandemic has influenced digitalization. As a result, DSI 2020 was released in two parts: the first focuses on how people have begun to use and perceive technology in the wake of coronavirus events, while the second examines their attitudes toward privacy and assesses their perceived vulnerability. We are sharing the results of our research and forecasts. <\/p>\n

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Background <\/h3>\n

\nAs one of the largest players in digital and a technology enabler for brands, Dentsu Aegis Network believes in the importance of developing a digital economy for all (our motto \u2013 digital economy for all). In order to evaluate its current state in terms of meeting social needs, we initiated the Digital Society Index (DSI) research on a global scale in 2017. <\/p>\n

The first study was published in 2018. It provided the first assessment of digital economies (with 10 countries surveyed and 20,000 respondents) in terms of how ordinary people engage with digital services and their positive attitudes towards the digital environment. <\/p>\n

At that time, to the surprise of many, Russia ranked second on this indicator! However, it was at the bottom of the rankings on other parameters: dynamism (how much the digital economy affects people's well-being), level of access to digital and trust. One curious finding from the first study is that in developing economies, people are much more engaged in digital compared to developed ones. <\/p>\n

In 2019, with the sample expanding to 24 countries, Russia fell to second to last in the ranking. The study was launched under the motto \u2018People First\u2019 (Human Needs in a Digital World), shifting the focus toward examining people\u2019s satisfaction with technology and digital trust. <\/p>\n

Within DSI 2019, we identified a significant global trend \u2013 people are seeking to regain digital control. Here are some key figures in this regard:
\n44% of people have taken steps to reduce the amount of data they share online.
\n27% installed ad-blocking software
\n21% actively limit the amount of time they spend online or in front of their smartphones,
\nand 14% deleted their social media accounts.<\/p>\n

2020: techlash or techlove? <\/h3>\n

\nThe DSI 2020 survey was conducted in March-April 2020, during the peak of the pandemic and restrictions worldwide, among 32,000 people in 22 countries, including Russia. <\/p>\n

According to the survey results, we observed a surge in techno-optimism amid the pandemic \u2013 a short-term effect of the events of previous months, which inspires great hope. However, in the long-term perspective, there is a threat of techlash \u2013 a negative attitude towards technology felt worldwide in recent years.<\/p>\n

Techlove: <\/p>\n