{"id":95877,"date":"2020-10-04T13:42:08","date_gmt":"2020-10-04T11:42:08","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/lokalizaczionnoe-testirovanie-zachem-ono-nuzhno-prilozheniyu-ili-sajtu"},"modified":"2020-10-04T13:42:08","modified_gmt":"2020-10-04T11:42:08","slug":"lokalizaczionnoe-testirovanie-zachem-ono-nuzhno-prilozheniyu-ili-sajtu","status":"publish","type":"post","link":"https:\/\/prohoster.info\/en\/blog\/administrirovanie\/lokalizaczionnoe-testirovanie-zachem-ono-nuzhno-prilozheniyu-ili-sajtu","title":{"rendered":"Localization Testing: Why is it Necessary for an Application or Website?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Localization Testing: Why is it Necessary for an Application or Website?\" src=\"\/wp-content\/uploads\/2020\/10\/d78ab78851df61351f96cfc6ba0ad7f6.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nImagine this scenario: you developed an application and then released it in multiple languages. But after the launch, you discover errors in different language versions:<br \/>\n the worst nightmare for a developer. This is exactly why localization testing exists, to avoid such unpleasant situations. <\/p>\n<p>Today, the USA is no longer the largest player in the mobile app market. China and India are competing for the title of <noindex><a rel=\"nofollow\" href=\"https:\/\/newzoo.com\/insights\/rankings\/top-countries-by-smartphone-penetration-and-users\/\">world leader<\/a><\/noindex>. And today, it is necessary, and not just once, to check all language versions before release. After all, the cost of even a tiny mistake can be very high.<\/p>\n<p>Companies often do not think about localization testing right away. Nevertheless, this process must be included in development. Let\u2019s take a closer look at what localization testing is, what important stages it includes, and why it is necessary.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h3>What is localization testing?<\/h3>\n<p>\nIn brief, localization testing is the verification of an application or website's content to ensure it meets linguistic, cultural requirements, as well as the specifics of a particular country or region. <\/p>\n<p>Localization testing is a type of quality control that is carried out during the product's development. This type of testing helps identify bugs or translation errors in the localized version before the final product reaches the user. The goal of testing is to find and eliminate errors in various localized versions of the product intended for different markets and locales. <\/p>\n<p>It is important to note that localization is not just translating into several languages, and localization testing is not the same as linguistic testing. So how does localization testing differ from linguistic testing? Linguistic testing mainly consists of checking for spelling, grammar, and stylistic errors. Localization testing also includes checking formats for time and currency, graphical elements, icons, photographs, color schemes, and a dozen other minute details. <\/p>\n<h3>Why is localization testing so important?<\/h3>\n<p>The main goal of testing is to ensure that the product appears as if it was originally created in the target audience's language and fully adheres to cultural and regional specifics.<\/p>\n<p>Localization increases customer loyalty to your brand. Here are some concrete figures: about <noindex><a rel=\"nofollow\" href=\"https:\/\/insights.csa-research.com\/reportaction\/8057\/Marketing\">72.1% of Internet users<\/a><\/noindex> prefer to shop on websites in their native language. Even those who are proficient in English still <noindex><a rel=\"nofollow\" href=\"https:\/\/insights.csa-research.com\/reportaction\/8057\/Marketing\">prefer to browse web pages in their native language.<\/a><\/noindex>.<\/p>\n<p>Localization testing ensures high quality for applications and websites in the global market. Imagine a scenario where you have developed an application and plan to release English, Russian, and German versions. You hired the best translators, so you are 100% confident in the accuracy of spelling and grammar. But suddenly, you find that the length of German strings exceeds the character limit for some buttons in the app, or the date and time formats on the site do not match the region. Localization testing exists to prevent such situations, as issues can arise even when texts are grammatically correct. If you want your application or website to appear native, pay attention to the context and nuances of local culture.<\/p>\n<h3>What should you pay attention to during localization testing?<\/h3>\n<p>\nLocalization testing is far more than just checking spelling, grammar, and translation accuracy. To ensure nothing is overlooked in this process, we have created a checklist of the most important things. Let's get started. <\/p>\n<p><i><b>Preparation stage<\/b><\/i><\/p>\n<p>To ensure that localization testing goes smoothly, preparation is key. <\/p>\n<ul>\n<li>Prepare the necessary documentation and all information about the website or product that may be useful for testers. <\/li>\n<li>Create a glossary and translation memory to assist testers in accurately interpreting the terms used. <\/li>\n<li>If the application or website has been translated before, include previous versions for reference. Additionally, consider using specialized services or databases to store all translation versions and organize access to them.<\/li>\n<li>Create a bug tracker\u2014a document or platform where you will record all bugs found during localization testing. This makes it easier to manage error fixes and communicate with other team members. <\/li>\n<\/ul>\n<p><i><b>Checking regional and cultural nuances<\/b><\/i><\/p>\n<p>This is a very important stage in localization testing. You will need screenshots or a localized build of the application. You should check the following: <\/p>\n<ul>\n<li>Compliance of date and time formats with the selected region.<\/li>\n<li>Formats for phone numbers and addresses. <\/li>\n<li>Color schemes (this is important, as the same color can have different meanings in different cultures). For example, <noindex><a rel=\"nofollow\" href=\"https:\/\/www.shutterstock.com\/blog\/color-symbolism-and-meanings-around-the-world\">the color white<\/a><\/noindex> symbolizes luck in Western countries, but in Asian cultures, it is associated with mourning.<\/li>\n<li>Compliance of product names with regional standards.<\/li>\n<li>Currency format.<\/li>\n<li>Units of measurement.<\/li>\n<\/ul>\n<p><b><i>Linguistic review<\/i><\/b> <\/p>\n<p>At this stage, language features are checked. You need to ensure that: <\/p>\n<ul>\n<li>The same terminology is used on all pages of the website or screens of the application. <\/li>\n<li>There are no grammatical errors.<\/li>\n<li>There are no spelling mistakes.<\/li>\n<li>Punctuation rules are followed.<\/li>\n<li>The correct text direction is used (right to left or left to right).<\/li>\n<li>Correct names of brands, cities, places, positions, and others are provided.<\/li>\n<\/ul>\n<p>User interface or appearance <\/p>\n<p>This is necessary for your software product to look flawless in any language. Make sure of the following: <\/p>\n<ul>\n<li>All text labels on images are localized.<\/li>\n<li>The layout of language versions matches the original.<\/li>\n<li>Line breaks and text breaks on pages\/screens are placed correctly.<\/li>\n<li>Dialogs, pop-ups, and notifications are displayed correctly.<\/li>\n<li>Line length does not exceed existing limits and text displays correctly (sometimes the translation text is longer than the original and does not fit on buttons). <\/li>\n<\/ul>\n<p><b>Example<\/b><\/p>\n<blockquote><p>The Alconost team faced one such case while working with <noindex><a rel=\"nofollow\" href=\"https:\/\/www.dotemu.com\/\">DotEmu<\/a><\/noindex> and their game Blazing Chrome. In the Spanish version, the character count for the button text translation exceeded the limits for them. The word \u2018Next\u2019 was too long in Spanish: \u2018Siguiente\u2019. The Alconost team discovered this error during localization testing and suggested replacing \u2018Siguiente\u2019 with \u2018Seguir\u2019 for proper display in the interface. It is precisely through the detection and resolution of such issues that the software product interface and user interaction efficiency improve. \n<\/p><\/blockquote>\n<p><img decoding=\"async\" alt=\"Localization Testing: Why is it Necessary for an Application or Website?\" src=\"\/wp-content\/uploads\/2020\/10\/1c3927cdf2fc26cb1f23bbcac2941a5a.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<img decoding=\"async\" alt=\"Localization Testing: Why is it Necessary for an Application or Website?\" src=\"\/wp-content\/uploads\/2020\/10\/c7d089aa85c0d5dea4450d46e2441370.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<b><i>Functionality<\/i><\/b><\/p>\n<p>This is one of the final and most crucial stages, where it is necessary to check whether the localized application works correctly. We recommend paying attention to the following: <\/p>\n<ul>\n<li>The functionality of the localized application or website.<\/li>\n<li>N=Hyperlinks (ensure they work in all language versions, are legal for the specified region, and will not be blocked by local or regional firewalls). <\/li>\n<li>The functionality of input features.<\/li>\n<li>Support for special characters for different locales and languages.<\/li>\n<li>The operation of keyboard shortcuts.<\/li>\n<li>The list sorting function.<\/li>\n<li>Support for various fonts.<\/li>\n<li>Support for different format delimiters.<\/li>\n<\/ul>\n<h3>What difficulties may arise during localization testing? <\/h3>\n<p>\nThe localization testing process comes with its own challenges and \u2018pitfalls,\u2019 and it\u2019s best to be aware of them in advance. After all, as the saying goes: \u2018forewarned is forearmed.\u2019 <\/p>\n<p>One of the main difficulties is <b>insufficient knowledge of the target language<\/b>. Naturally, it is impossible to know all the languages of the world. But there are companies specializing in localization, internationalization, and translation. For example, Alconost offers its clients a full range of services for <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/en\/services\/localization-testing?utm_source=habr&amp;utm_medium=article&amp;utm_campaign=localization_testing\">localization testing and quality assessment<\/a><\/noindex>. Localized texts are always additionally checked by native-speaking translators who also have extensive experience in localization testing. One can be 99.99% confident that all regional peculiarities will be taken into account.<\/p>\n<p>Another aspect that can significantly complicate localization testing is <b>poor knowledge of the product itself.<\/b>This often becomes a problem when the product is niche. Localization agencies usually have experience in various fields and know that the team needs to research the product in advance and ask the client all necessary questions to fully understand its meaning.<\/p>\n<p>It should also be noted that localization testing can be quite <b>a lengthy process<\/b>, as understanding the specifics of various regions takes time. To simplify this process and meet deadlines, we recommend integrating the localization quality control phase into the development lifecycle. Make the localization testing process continuous: translate new strings as soon as they appear and test them right away. Planning localization testing in advance can help ensure product release on time. <\/p>\n<p>Last but not least, companies often <b>forget to create a document or an account on a cloud platform for tracking all bugs<\/b> during localization testing. Without this, it is possible to ultimately 'lose' some errors or, worse, forget to correct them. Therefore, a clear mechanism for storing records of bug discovery and resolution is needed. <\/p>\n<p><b>Need help with localization \/ translation? \u2014 We're always happy to assist at Alconost!<\/b><\/p>\n<h2>About Us<\/h2>\n<p>\nAlconost specializes professionally <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/game-localization?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=localization_testing\">localization of games<\/a><\/noindex>, <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/software-localization?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=localization_testing\">applications and websites<\/a><\/noindex> in over 70 languages. Linguistic testing, cloud platform with API, continuous localization, project management 24\/7, any formats of string resources.<br \/>\nWe also create <noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru\/services\/video-production?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=localization_testing\">videos<\/a><\/noindex>.<\/p>\n<p>\u2192\u00a0<noindex><a rel=\"nofollow\" href=\"https:\/\/alconost.com\/ru?utm_source=habrahabr&amp;utm_medium=article&amp;utm_campaign=localization_testing\">Learn more<\/a><\/noindex><br \/>\n<br \/>Source: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/alconost\/blog\/521330\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0442\u0430\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443: \u0432\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0430 \u0437\u0430\u0442\u0435\u043c \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0435\u0433\u043e \u0441\u0440\u0430\u0437\u0443 \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u044f\u0437\u044b\u043a\u0430\u0445. \u041d\u043e \u0443\u0436\u0435 \u043f\u043e\u0441\u043b\u0435 \u0440\u0435\u043b\u0438\u0437\u0430 \u0432\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438 \u043e\u0448\u0438\u0431\u043a\u0438 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u0445 \u0432\u0435\u0440\u0441\u0438\u044f\u0445: \u0445\u0443\u0434\u0448\u0438\u0439 \u043a\u043e\u0448\u043c\u0430\u0440 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430. \u0422\u0430\u043a \u0432\u043e\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0445 \u043d\u0435\u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0439. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0421\u0428\u0410 \u0443\u0436\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u043c \u0438\u0433\u0440\u043e\u043a\u043e\u043c \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u041a\u0438\u0442\u0430\u0439 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":95878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-95877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0442\u0430\u043a\u0443\u044e.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/en\/blog\/administrirovanie\/lokalizaczionnoe-testirovanie-zachem-ono-nuzhno-prilozheniyu-ili-sajtu\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\ud83e\udd47\u041b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: \u0437\u0430\u0447\u0435\u043c \u043e\u043d\u043e \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044e \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\u0443? 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