{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/es\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google ha presentado la iniciativa Privacy Sandbox","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

La empresa Google critic\u00f3<\/a><\/noindex> con la iniciativa Sandbox de Privacidad<\/a><\/noindex>, en el marco del cual propuso implementar en los navegadores varias API que permiten lograr un compromiso entre la necesidad de los usuarios de mantener la privacidad y el deseo de las redes publicitarias y sitios de rastrear las preferencias de los visitantes. <\/p>\n

La pr\u00e1ctica muestra que la confrontaci\u00f3n solo agrava la situaci\u00f3n. Por ejemplo, la implementaci\u00f3n de bloqueos de cookies utilizadas para el seguimiento ha llevado a un uso m\u00e1s intensivo de t\u00e9cnicas alternativas, como los m\u00e9todos de identificaci\u00f3n indirecta (browser fingerprinting), que intentan distinguir al usuario del resto, bas\u00e1ndose en la configuraci\u00f3n espec\u00edfica que utiliza (tipograf\u00edas instaladas, tipos MIME, modos de cifrado, etc.) y en las caracter\u00edsticas del equipo (resoluci\u00f3n de pantalla, artefactos espec\u00edficos durante el renderizado, etc.). <\/p>\n

Google propone proporcionar un Floc API<\/a><\/noindex>, que permitir\u00e1 a las redes publicitarias determinar la categor\u00eda de intereses del usuario, pero no permitir\u00e1 la identificaci\u00f3n individual. La API operar\u00e1 con grupos generales de intereses que abarcan grandes masas despersonalizadas de usuarios (por ejemplo, \u00abamantes de la m\u00fasica cl\u00e1sica\u00bb), pero no permitir\u00e1 manipular los datos a nivel del historial de visitas a sitios espec\u00edficos. <\/p>\n

Para medir la efectividad de la publicidad y evaluar la conversi\u00f3n de clics, se est\u00e1 desarrollando Conversion Measurement API<\/a><\/noindex>, que ofrece la posibilidad de obtener informaci\u00f3n general sobre la actividad de los usuarios en el sitio despu\u00e9s de hacer clic en un anuncio.<\/p>\n

Para distinguir la actividad de los estafadores y spammers del flujo general (por ejemplo, la manipulaci\u00f3n de clics o la realizaci\u00f3n de transacciones falsas para enga\u00f1ar a los anunciantes y propietarios de sitios), se ha preparado Trust Token API<\/a><\/noindex>, basado en el uso del protocolo Privacy Pass, que ya utiliza CloudFlare para clasificar a los usuarios de Tor. La API permite clasificar a los usuarios en dignos de confianza y no dignos de confianza, sin el uso de identificadores entre sitios.<\/p>\n

Para prevenir la identificaci\u00f3n indirecta se propone una t\u00e9cnica Presupuesto de Privacidad<\/a><\/noindex>La esencia del m\u00e9todo es que el navegador proporciona informaci\u00f3n, que potencialmente se puede utilizar para la identificaci\u00f3n, solo en un volumen determinado. Si se supera el l\u00edmite de solicitudes a la API y la entrega de m\u00e1s informaci\u00f3n podr\u00eda conducir a una violaci\u00f3n de la anonimidad, se bloquea el acceso adicional a ciertas API.<\/p>\n

<\/a><\/noindex><\/p>\n

Fuente: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47 Google present\u00f3 la iniciativa Privacy Sandbox | ProHoster","description":"Google ha lanzado una iniciativa","canonical_url":"https:\/\/prohoster.info\/es\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"es_ES","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c 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