TĂ”enĂ€oliselt olete juba kuulnud aastastest Internet Trends analĂŒĂŒsiaruannetest, mida koostab "interneti kuninganna" . IgaĂŒks neist on kasuliku teabe aare, tĂ€is huvitavaid numbreid ja prognoose. Viimane sisaldab 334 slaidi. Soovitan tutvuda kĂ”igiga, kuid artikli formaadi tĂ”ttu jagan oma tĂ”lgendust peamistest teadetest .
- Interneti juurdepÀÀs on juba 51% Maa elanikkonnast â 3,8 miljardit inimest, kuid internetikasutajate arvu kasv jĂ€tkab aeglustumist. SeetĂ”ttu vĂ€heneb globaalse nutitelefonide turg.
- E-kaubandus moodustab 15% kogu jaemĂŒĂŒgist Ameerikas. Alates 2017. aastast on e-kaubanduse kasv oluliselt aeglustunud, kuid see ĂŒletab endiselt offline'iga vĂ”rreldes protsentuaalselt ja absoluutarvudes.
- Internetikasutuse jaotumise aeglustumisega muutub olemasolevate kasutajate seas konkurents keerulisemaks. Seega on finantstehnoloogias ĂŒhe kasutaja (CAC) omandamise kulu praegu 40 dollarit, mis on umbes 30% rohkem kui 2 aastat tagasi. Sellega seoses tundub riskikapitali huvi finantstehnoloogia vastu ĂŒlemÀÀrane.
- Reklaamikulutuste osakaal mobiiliteenustes ja lauaarvutites on vÔrdsustunud aja osakaaluga, mida kasutajad nende seas veedavad. Reklaamikulud on kasvanud 22%.
- Podcasts kuulajaskond Ameerikas on viimase 4 aasta jooksul kahekordistunud ja praegu on see ĂŒle 70 miljoni inimese. Joe Rogan on peaaegu kĂ”ikides meediavormides ees, vĂ€lja arvatud The New York Times'i podcast.
- Keskmine ameeriklane veedab internetis 6,3 tundi pĂ€evas. Rohkem kui kunagi varem. Samal ajal on aastaga suurenenud inimeste arv, kes pĂŒĂŒavad piirata nutitelefoniga veedetud aega, 47% -lt 63% -ni. Nad proovivad ise ning 57% vanematest kasutab laste piiramisfunktsioone â peaaegu kolm korda rohkem kui 2015. aastal.
- Sotsiaalmeedias veedetud aja suurenemise tempo on kukkunud 6 korda (164. slaid). Sellegipoolest on aruandes graafik, mis nÀitab mÀrkimisvÀÀrset liikluse kasvu Facebookist ja Twitterist enamikule vÀljaannetele (177. slaid), kuigi see graafik pÔhineb andmetel aastatel 2010 kuni 2016.
- Mary's current job doesn't mention "fake news" at all, which is strange, as her previous job included a lot of discourse about distrust in social media as a source of information. However, in the Internet Trends 2019 report, it's mentioned that news from YouTube is noticed by twice as many people. So why focus on the importance of Facebook and Twitter for media, using outdated data?
- The likelihood of cyberattacks is increasing. Among 900 data centers, in 2017, 25% reported downtime, while in 2018, it rose to 31%. However, reinforcement learning is performing worse than traditional machine learning. The share of websites with two-factor authentication has not only stagnated since 2014 but has actually declined.
- 5% of Americans work remotely. Since 2000, with the incredible progress in internet development, environments, and tools, this figure has only increased by 2%. Now, every article claiming that physical presence is unnecessary seems exaggerated to me.
- Student debt in the U.S. exceeds a trillion dollars! Just recently, I read about a fintech startup focused on student loans that raised a significant amount of capital, and now I understand why.
- The number of people worldwide concerned about data privacy issues has dropped from 64% to 52% in a year. So it seems that the public shaming of Zuckerberg, California State, the European GDPR, and other principles of government control fulfill the desires of certain segments of the population.
Thank you all very much for your attention. If you are interested in such reflections that do not fit the format of a full article, please subscribe to .
Allikas: habr.com
