{"id":33466,"date":"2019-10-31T21:52:43","date_gmt":"2019-10-31T18:52:43","guid":{"rendered":"https:\/\/prohoster.info\/blog\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla\/"},"modified":"2019-10-31T21:52:43","modified_gmt":"2019-10-31T18:52:43","slug":"vr-ar-na-vooruzhenii-tsifrovogo-ritejla","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/vr-ar-na-vooruzhenii-tsifrovogo-ritejla","title":{"rendered":"VRAR digitaalsetes jaekaubanduses","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\u201eLoomise ajal tundsin end reaalses maailmas ebamugavalt. Ei osanud inimestega suhelda. Kartsin kogu oma elu. Seni, kuni m\u00f5istsin, et l\u00f5pp on l\u00e4hedal. Ainult siis sain aru, et kuigi reaalsus v\u00f5ib olla \u00e4\u00e4rmiselt julm ja hirmutav, j\u00e4\u00e4b see ainukeseks kohaks, kus leida t\u00f5elist \u00f5nne. Sest reaalsus on t\u00f5eline. Kas sa saad aru?\u201c. \u201eJah,\u201c vastasin ma, \u201etundub, et saan.\u201d \u201eH\u00e4sti,\u201d muigas ta. \u201eSiis \u00e4ra korda minu viga. \u00c4ra sule end siia.\u201d
\nErnest Cline.\n<\/p><\/blockquote>\n

<\/p>\n

1. Sissejuhatus.<\/h3>\n

K\u00e4es on aeg, mil humanitaarteadused, nagu ka \u00e4ri, eksisteerivad nii tihedas s\u00fcmbioosis infotehnoloogia maailmaga, et keeleteadlased hakkavad kirjutama koodi, samas kui programmeerijad, administraatorid ja insenerid p\u00f6\u00f6rduvad digitaalsete turunduse ja m\u00fc\u00fcgi poole. Varsti v\u00f5i hiljem neelab see s\u00fcmbioos endasse k\u00f5ik tuntud tehnoloogiad. T\u00e4na pakun v\u00e4lja, et r\u00e4\u00e4gime, kuidas VR ja AR vahendid on muutunud digitaalses jaekaubanduses v\u00f5imsaks relvaks.
\n<\/a><\/noindex>
\nKuid esmalt arvan, et oleks arukas veenduda, et me m\u00f5istame k\u00f5iki m\u00f5isted \u00fches keeles. <\/p>\n

2. Tingimused ja m\u00e4\u00e4ratlused.<\/h3>\n

Kaks s\u00f5na, mis k\u00f5ige paremini m\u00e4\u00e4ratlevad digitaalse jaotuse, h\u00f5lmavad k\u00f5iki m\u00fc\u00fcke ja tehinguid, mis tehakse digikaubanduse abil v\u00f5i teenuste ja kaupade pakkumisel digitaalses ruumis. T\u00f5en\u00e4oliselt on iga\u00fchel, kes seda artiklit loeb, olnud v\u00e4hemalt \u00fcks kord kogemus tellida kaupu Hiinast v\u00f5i Ameerika \u00dchendriikidest. See on digitaalne jaotus.
\nReaalsete olukordadega on k\u00f5ik keerulisem. Aja jooksul on muutunud arusaam virtuaalsest reaalsusest (edaspidi VR) ja tehisreaalsusest. Praegu on VR maailm, mis on t\u00e4ielikult tehnoloogia abil loodud ja edastatakse inimestele, m\u00f5jutades nende meeli: puudutust, l\u00f5hna, n\u00e4gemist, kuulmist jne. Tehnoloogia taseme t\u00f5usuga on reaalsus hakanud mitte ainult simuleerima keskkonda, vaid ka kasutaja reaktsioone reaalsusega suhtlemisel.
\nLiitreaalsus (augmented reality - edaspidi AR) on andmete lisamine tajumisv\u00e4lja, m\u00f5jutades teatud meeli, et t\u00e4iendada teavet keskkonna kohta. Iga\u00fcks meist armastab t\u00f5en\u00e4oliselt pikka jalutusk\u00e4iku, kuulates sobivat muusikat k\u00f5rvaklappidest. Sel juhul t\u00e4iendab muusika audioteavet, mis on olemas reaalsuses.
\nSee t\u00e4hendab, et reaalsuse virtualiseerimisel luuakse uus ruum, samas kui liitreaalsuses lisatakse reaalsusele v\u00e4ljam\u00f5eldud objekte. <\/p>\n

3. Millal hakati reaalsust muutma?<\/h3>\n

\n\"VRAR
\nIga edasiarenenud tehnoloogia ei erine kuigiv\u00f5rd maagia omadest, eks? Nii et \u201ev\u00f5lurit\u201c VR ja AR suunas hakati olema \u00fcle 100 aasta enne esimese arvuti k\u00e4ivitamist. K\u00f5ikide virtuaalsete prillide eelk\u00e4ijaks said Charles Winstoni stereoskoopilised prillid aastast 1837. Seadmesse paigutati kindlatesse nurkadesse kaks sama tasapinnalist pilti ning inimese aju tajus seda kui kolme m\u00f5\u00f5tmelist staatilist pilti.
\nAeg kulges ja 120 aasta p\u00e4rast loodi Sensorama - seade, mis v\u00f5imaldab n\u00e4ha d\u00fcnaamilist kolmem\u00f5\u00f5tmelist pilti. \"VRAR
\n
\nSeej\u00e4rel liikus t\u00f6\u00f6stus edasi ja vaid 50 aastaga ilmusid liikuvad platvormid, mobiilsed prillid ja kiivrid, kontrollerid ning spetsiaalsed programmid, mis loodi reaalsuse simuleerimiseks.
\nAinult 2010. aastal hakkasid m\u00e4ngut\u00f6\u00f6stuse esindajad VR-ist laiemalt r\u00e4\u00e4kima. Enne seda olid k\u00fcll m\u00e4ngud, kuid mitte nii levinud. 20. sajandi keskpaiku oli peamised kasutajad NASA, kes koolitas astronaute ja korraldas eksameid pilootide ja juhtimiseta moodulite varustuse tundmise kohta jne.
\nKahjuks ei arene t\u00e4iendav reaalsus sama kiiresti ja visuaalsed objektid n\u00e4ivad naeruv\u00e4\u00e4rsed ning liiga \u201emultikaasjad\u201d. <\/p>\n

4. Digitaalne jaem\u00fc\u00fck ning VRAR. Eeldused, juhtumid, arenguteed. <\/h3>\n

Olgu, naaseme 2019. aastasse. Tehnoloogiad arenevad kiiresti, haarates erinevaid valdkondi, sealhulgas jaem\u00fc\u00fcki. M\u00f5nikord v\u00f5ib tunduda, et lihtne algatus \u00e4ris v\u00f5ib viia suurete rahaliste probleemideni.
\nVaatame \u00fchte n\u00e4idet: olete m\u00f6\u00f6blipoe omanik, kellel on linnast v\u00e4ljas ladu, kuhu tarnijad toovad valmis m\u00f6\u00f6bli. Et ettev\u00f5tet k\u00e4ivitada, otsustate avada mitu m\u00fc\u00fcgikohta. Kuid iga\u00fchesse punktidesse ekspondeeritud m\u00fc\u00fcgiartiklite toomine on kallis, nagu ka suurte ruumide rentimine, eriti alguses. Siiski saate v\u00e4ikestes kontorites pakkuda kliendile v\u00f5imalust kataloogist valida huvipakkuvaid mudelite valiku, seej\u00e4rel laadida AR-prillidesse eelnevalt valmistatud m\u00f5\u00f5tkavaga mudeli ja koos kliendiga s\u00f5ita tema koju v\u00f5i kontorisse, et proovida kapp v\u00f5i diivan reaalses toas. See on ju huvitav ja see on tulevik. Olen n\u00f5us, et 100% ostjatest ei pruugi selliste ideedega n\u00f5ustuda, sest paljud tahavad \u201eoma k\u00e4tega n\u00e4ha\u201c.
\nKahjuks v\u00f5ib \u00e4ri poole pealt eeldusena mainida pigem tehnoloogiate janu, kui sooviga kokku hoida. Ja kui r\u00e4\u00e4kida mitte kapist, vaid n\u00e4iteks valmislahendusest v\u00f5i remontimist, siis tapeetide mustrite seinale panemine, kataloogist m\u00f6\u00f6bli paigutamine, vaipade valimine ja kardinad ostmata, see on ju huvitav, eks?
\nOtsite kleiti, aga proovimiseks pole aega? Autole on vajalik uus kerekomplekt? Seda k\u00f5ike on v\u00f5imalik valida, kasutades eelpool mainitud tehnoloogiaid. Kuid praegu on AR-tehnoloogia abil m\u00fc\u00fcdavate toodete valik piiratud. Toidukaubad, tootmismaterjalid ja palju muud reaalsuse muutmise abil m\u00fc\u00fca on keeruline ja t\u00f5en\u00e4oliselt v\u00f5imatu.
\nSiiski ei h\u00f5lma digitaalne jaem\u00fc\u00fck ainult tooteid, vaid nagu ma varem \u00fctlesin, ka teenuseid. Kui valida ekskursioon huvitavatesse kohtadesse, oleks p\u00f5nev n\u00e4ha neid kohti enne piletite ostmist. Ja kui ostja on inimene, kellel on suured n\u00f5udmised (piiratud v\u00f5imeid), v\u00f5ib virtuaalne reaalsus m\u00f5nikord olla ainus viis n\u00e4ha Suurt Hiina M\u00fc\u00fcri v\u00f5i Victoria juga. See on ju teenuse m\u00fc\u00fck, seega jaem\u00fc\u00fck. Teenus pakutakse k\u00f5rgtehnoloogia abil, seega on see digitaalne jaem\u00fc\u00fck. <\/p>\n

5. Areng? <\/h3>\n

\n\"VRAR
\nNendel tehnoloogiatel on m\u00fc\u00fcgi kontekstis kindlasti areng. Selle tehnoloogia areng n\u00e4eb v\u00e4lja nagu segatud reaalsus (Mixed Reality), kus pealehakkamatu objekt on reaalsetest eristamatu, ja \u00e4ripoolelt - uute m\u00fc\u00fcgimeetodite v\u00e4ljat\u00f6\u00f6tamine.
\nEi ole kaugel see tulevik, mil poodi k\u00fclastamiseks tuleb lihtsalt v\u00f5tta k\u00e4tte virtuaalreaalsuse prillid ja panna k\u00e4tele taktiilsed kindad. Tuba muutub kohe ja te leiate end keset leti ja ringi liikuvatest virtuaalsetest ostjatest.
\nKuidas arvate, et kas me ikkagi ehitame Oaas? (p.s. See on munarebimine)
\n
Allikas: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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