{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Google esitles Privacy Sandbox algatust","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Google'i ettev\u00f5te esitledes<\/a><\/noindex> algatust Privacy Sandbox<\/a><\/noindex>, mis h\u00f5lmab mitmete API-de rakendamist brauserites, et saavutada tasakaal kasutajate privaatsuse s\u00e4ilitamise vajaduse ja reklaamiv\u00f5rkude ning veebisaitide soovide vahel j\u00e4lgida k\u00fclastajate eelistusi. <\/p>\n

Kogemus n\u00e4itab, et vastasseis s\u00fcvendab olukorda. N\u00e4iteks j\u00e4lgimise k\u00fcpsiste blokeerimise rakendamine on viinud alternatiivsete tehnikate, nagu kaudse identifitseerimise meetodid (brauseri s\u00f5rmej\u00e4lgimine), intensiivsema kasutamiseni, mis p\u00fc\u00fcavad kasutajat \u00fcldpopulatsioonist eristada, tuginedes tema spetsiifilistele seadistustele (paigaldatud fondid, MIME-t\u00fc\u00fcbid, kr\u00fcpteerimisre\u017eiimid jne) ja riistvara omadustele (ekraani eraldusv\u00f5ime, spetsiifilised joonistamisartefaktid jne). <\/p>\n

Google pakub v\u00e4lja kohandatud Floc API<\/a><\/noindex>, mis annab reklaamiv\u00f5rkudele v\u00f5imaluse m\u00e4\u00e4rata kasutaja huvide kategooriat, kuid ei luba isikup\u00e4rastatud tuvastamist. API opereerib \u00fcldiste huvigruppidega, mis katab suuri anon\u00fc\u00fcmsed kasutajate massid (n\u00e4iteks \u201eklassikalise muusika armastajad\u201c), kuid ei luba manipuleerida andmetega konkreetsete veebisaitide k\u00fclastuste ajaloo tasandil. <\/p>\n

Reklaami efektiivsuse m\u00f5\u00f5tmiseks ja klikkide konversiooni hindamiseks arendatakse Conversion Measurement API<\/a><\/noindex>, mis v\u00f5imaldab saada koondatud teavet kasutajate tegevuse kohta veebisaidil p\u00e4rast reklaami klikkimist.<\/p>\n

K\u00fclastajate \u00fcldse hulgast petturite ja spammijate eristamiseks (n\u00e4iteks klikkide kunstlik suurendamine v\u00f5i vale tehingute sooritamine reklaamijate ja veebisaitide omanike petmiseks) on v\u00e4lja t\u00f6\u00f6tatud Trust Token API<\/a><\/noindex>, mis p\u00f5hineb Privacy Pass protokollil, mida CloudFlare juba kasutab Tor-kasutajate klassifitseerimiseks. API v\u00f5imaldab eristada usaldusv\u00e4\u00e4rseid ja usaldusv\u00e4\u00e4rseid mitte kasutajaid, ilma \u00fclekande identifikaatorite kasutamiseta.<\/p>\n

Kaudse tuvastamise v\u00e4ltimiseks pakutakse tehnilisi meetodeid Privacy Budget<\/a><\/noindex>Meetodi olemus on selles, et brauser edastab teavet, mida potentsiaalselt saab kasutada tuvastamiseks, vaid teatud ulatuses. Kui API-p\u00e4ringute arv \u00fcletab piiri ja edasine teabe andmine v\u00f5ib viia anon\u00fc\u00fcmsuse rikkumiseni, blokeeritakse juurdep\u00e4\u00e4s teatud API-dele.<\/p>\n

<\/a><\/noindex><\/p>\n

Allikas: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google tutvustas algatust Privacy Sandbox | ProHoster","description":"Google esitas algatuse.","canonical_url":"https:\/\/prohoster.info\/et\/blog\/news\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c 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