{"id":37412,"date":"2019-10-31T22:17:30","date_gmt":"2019-10-31T19:17:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kompaniya-google-predstavila-initsiativu-privacy-sandbox\/"},"modified":"2019-10-31T22:17:30","modified_gmt":"2019-10-31T19:17:30","slug":"kompaniya-google-predstavila-initsiativu-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","title":{"rendered":"Ettev\u00f5te Google tutvustas Privacy Sandbox algatust","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Google esitas<\/a><\/noindex> algatusega Privacy Sandbox<\/a><\/noindex>, mille raames pakuti mitmeid API-sid, mis v\u00f5imaldavad leida tasakaalu kasutajate privaatsuse s\u00e4ilitamise vajaduse ja reklaamiv\u00f5rkude ning veebisaitide sooviga j\u00e4lgida k\u00fclastajate eelistusi. <\/p>\n

Praktika n\u00e4itab, et vastasseis s\u00fcvendab olukorda. N\u00e4iteks j\u00e4lgimiskoogide blokeerimise rakendamine on kaasa toonud alternatiivsete tehnikate, n\u00e4iteks kaudse identifitseerimise meetodite (brauseri j\u00e4ljed) intensiivsema kasutamise, mis p\u00fc\u00fcavad kasutajat eristada \u00fcldmassist, toetudes tema ainulaadsetele seadistustele (seatud fondid, MIME-t\u00fc\u00fcbid, kr\u00fcpteerimisre\u017eiimid jne) ja seadme omadustele (ekraani eraldusv\u00f5ime, kohandatud joonistamisartefaktid jne). <\/p>\n

Google pakub standardset Floc API<\/a><\/noindex>, mis annab reklaamiv\u00f5rkudele v\u00f5imaluse m\u00e4\u00e4ratleda kasutaja huvide kategooriaid, kuid ei v\u00f5imalda individuaalset tuvastamist. API opereerib \u00fcldiste huvigruppidega, mis h\u00f5lmavad suuri anonymiseeritud kasutajate masse (n\u00e4iteks, «klassikalise muusika armastajad»), kuid ei v\u00f5imalda andmeid manipuleerida konkreetsete veebisaitide k\u00fclastamise ajaloo tasandil. <\/p>\n

Reklaami efektiivsuse m\u00f5\u00f5tmiseks ja klikkide konversiooni hindamiseks areneb Konversioonim\u00f5\u00f5tmise API<\/a><\/noindex>, mis v\u00f5imaldab saada kokkuv\u00f5tlikke andmeid kasutajate aktiivsuse kohta veebisaidil p\u00e4rast reklaamipeale klikku, mille kaudu nad saidile j\u00f5udsid.<\/p>\n

Petmise ja spam'i aktiviteedi eristamiseks \u00fcldises tegevuse voos (nt klikkide kunstlik suurendamine v\u00f5i vale tehingute tegemine reklaamijate ja veebisaidi omanike petmiseks) on ette valmistatud Usaldustokeni API<\/a><\/noindex>, mis p\u00f5hineb Privacy Pass protokollil, mida CloudFlare kasutab juba Tor kasutajate klassifitseerimiseks. API v\u00f5imaldab jagada kasutajad usaldusv\u00e4\u00e4rseteks ja usaldamatuteks, ilma veebidevaheliste identifikaatorite kasutamiseta.<\/p>\n

Kaudse tuvastamise v\u00e4ltimiseks pakutakse v\u00e4lja meetod Privaatsuse eelarve<\/a><\/noindex>. Meetodi olemus seisneb selles, et brauser edastab teavet, mida potentsiaalselt saab kasutada tuvastamiseks, ainult teatud mahus. Kui API-p\u00f6\u00f6rdumiste arvu piir on \u00fcletatud ning edasine teabe andmine v\u00f5ib juhtida anon\u00fc\u00fcmsuse rikkumiseni, blokeeritakse edasine juurdep\u00e4\u00e4s teatud API-dele.<\/p>\n

<\/a><\/noindex><\/p>\n

Allikas: opennet.ru<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-37412","post","type-post","status-publish","format-standard","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Google tutvustas algatust Privacy Sandbox | ProHoster","description":"Google tegi initsiatiivi","canonical_url":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/kompaniya-google-predstavila-initsiativu-privacy-sandbox","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c 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