{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cIoT omnichannel evolution\u201d ehk kuidas asjade Internet v\u00f5ib m\u00f5jutada omnichannel'i","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cIoT
\n
\nE-commerce maailm jaguneb kaheks: m\u00f5ned tunnevad omnikanaalsust igast k\u00fcljest, teised veel k\u00fcsivad, kuidas see tehnoloogia ettev\u00f5tetele kasulik olla v\u00f5ib. Esimesed arutavad, kuidas asjade internet (IoT) v\u00f5ib kujundada uut l\u00e4henemist omnikanaalsusele. Oleme t\u00f5lkinud artikli pealkirjaga The IoT Brings New Meaning to the Omnichannel Customer Experience ja jagame p\u00f5himesse.<\/p>\n

\u00dcks Ness Digital Engineeringi h\u00fcpoteese on, et 2020. aastaks on kasutajakogemus m\u00e4\u00e4rav tegur toote valikul, \u00fcletades selliseid omadusi nagu hind ja toote enda kvaliteet. Seet\u00f5ttu j\u00e4reldub, et klientide meelitamiseks ja br\u00e4ndilojaalsuse suurendamiseks peaksid ettev\u00f5tted hoolikalt uurima kliendi teekonda (customer journey) ja m\u00e4\u00e4ratlema br\u00e4ndi p\u00f5hiteated k\u00f5igis suhtluse kanalites. Nii saab luua \"sujuva\" (seamless) kontakti klientidega.
\n<\/a><\/noindex><\/p>\n

Takistused IoT Omnikanaali arengus<\/h4>\n

\nArtikli autor nimetab asjade interneti ja omnikanaalsuse \u00fchendust IoT omnikanaali arenguks. On ilmne, et asjade internet aitab kujundada paremat kliendi teekonda. Siiski on avatud k\u00fcsimus, kuidas k\u00e4sitleda andmemassi, mis tekib IoT rakendamisel \u00e4ri mudelisse. Kuidas luua t\u00f5eliselt v\u00e4\u00e4rtuslikke teadmisi andmete anal\u00fc\u00fcsi p\u00f5hjal? Autor toob v\u00e4lja 3P.<\/p>\n

Proaktiivne kogemus<\/h4>\n

\nTavaliselt algab ettev\u00f5tte ja ostja koostoime ostja initsiatiivist (ost, teenuse kasutamine). IoT kasutamisel ettev\u00f5ttes on v\u00f5imalik olukorda muuta pideva j\u00e4lgimise abil IoT seadmete kaudu. N\u00e4iteks tootmises v\u00f5ib selle abil ennustada t\u00f5hususe ja planeeritud hoolduse aega. See aitab v\u00e4ltida ootamatuid kulukaid seisakuid. Teine n\u00e4ide on andurid, mis v\u00f5ivad hoiatada kliente teatud osade rikke kohta autot\u00f6\u00f6stuses v\u00f5i arvutada kavandatud asenduse aega. <\/p>\n

Predictive experience<\/h4>\n

\nIoT saab ennustama ja ennetama kasutaja tegevusi, vahetades reaalajas andmeid pilveteenustega, kus on loodud tegevusmudelid, arvestades k\u00f5igi kasutajate k\u00e4itumist. Aja jooksul tulevikus v\u00f5imaldavad sellised IoT rakendused, tuginedes andmetele vaatluskaameratest, radaritest ja autode sensoritest, muuta autonoomsed autod turvalisemaks ning v\u00e4hendada liiklus\u00f5nnetuste riski juhtide jaoks.<\/p>\n

Isikup\u00e4rastatud kogemus<\/h4>\n

\nSisu isikup\u00e4rastamine, mis p\u00f5hineb kliendi k\u00e4itumuslikel stsenaariumitel.
\nIsikup\u00e4rastamine on v\u00f5imalik pideva tarbijak\u00e4itumise j\u00e4lgimise ja anal\u00fc\u00fcsi kaudu. N\u00e4iteks, kui ostja otsis p\u00e4ev tagasi teatud toodet internetis, v\u00f5ib kauplus pakkuda talle varasema otsingu andmete p\u00f5hjal seotud tooteid ja tarvikuid intelligentse l\u00e4hedusmarketingu abil offline kaupluses. Need on turundusettepanekud, kus kasutatakse nii bluetooth-anduritelt saadud andmeid, mis anal\u00fc\u00fcsivad kliendi liikumist offline, kui ka andmeid, mis saadakse IoT seadmetelt: nutikelladelt ja muudelt tehnilistelt seadmetelt. <\/p>\n

Kokkuv\u00f5tteks tasub m\u00e4rkida, et IoT ei ole h\u00f5bekuul \u00e4rile. On avatud k\u00fcsimus suurte andmete t\u00f6\u00f6tlemise v\u00f5imaluste ja kiirusest, ning seni saavad selle tehnoloogiaga hakkama vaid hiiglased nagu Google, Amazon, Apple. Siiski m\u00e4rgib autor, et IoT kasutamiseks ei pea olema hiiglane, piisab, kui olla nutikas ettev\u00f5te, kui asi puudutab strateegiat ja klienditeekonna kaardistamist.
\n
Allikas: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d v\u00f5i kuidas asjade internet v\u00f5ib m\u00f5jutada omnichanneli | ProHoster","description":"Maailm.","canonical_url":"https:\/\/prohoster.info\/et\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d \u0438\u043b\u0438 \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c | ProHoster","og:description":"\u041c\u0438\u0440.","og:url":"https:\/\/prohoster.info\/et\/blog\/news\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T19:22:35+00:00","article:modified_time":"2019-10-31T19:22:35+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"38255","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-23 21:07:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 01:12:23","updated":"2026-01-23 21:07:20","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/38255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/comments?post=38255"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/38255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media\/28715"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media?parent=38255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/categories?post=38255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/tags?post=38255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}