{"id":38255,"date":"2019-10-31T22:22:35","date_gmt":"2019-10-31T19:22:35","guid":{"rendered":"https:\/\/prohoster.info\/blog\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost\/"},"modified":"2019-10-31T22:22:35","modified_gmt":"2019-10-31T19:22:35","slug":"iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","title":{"rendered":"\u201cIoT omnichannel evolution\u201d v\u00f5i kuidas asjade internet v\u00f5ib m\u00f5jutada omnichannel-i","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"\u201cIoT
\n
\nE-kaupu maailm jaguneb kaheks: osa inimesi tunneb omnichannel'it l\u00e4bi ja l\u00f5hki; teised k\u00fcsivad endiselt, kuidas see tehnoloogia v\u00f5ib ettev\u00f5ttele kasu tuua. Esimesed arutavad, kuidas asjade Internet (IoT) v\u00f5ib luua uue l\u00e4henemise omnichannel'ile. Oleme t\u00f5lkinud artikli pealkirjaga The IoT Brings New Meaning to the Omnichannel Customer Experience ning jagame olulisemaid punkte.<\/p>\n

\u00dcks Ness Digital Engineeringi h\u00fcpoteese v\u00e4idab, et aastaks 2020 on kasutajakogemus m\u00e4\u00e4rav tegur toote valimisel, m\u00f6\u00f6ndes sellistest omadustest nagu hind ja toote endi. Sellest j\u00e4reldub, et klientide meelitamiseks ja br\u00e4ndi lojaalsuse t\u00f5stmiseks peaksid ettev\u00f5tted hoolikalt uurima customer journey (kliendi ja toote suhtlemise kaarti) ning m\u00e4\u00e4ratlema br\u00e4ndi v\u00f5tmes\u00f5numid k\u00f5igis suhtluskanalites. Just nii saab luua \"sorava\" (seamless) kontakti kliendiga.
\n<\/a><\/noindex><\/p>\n

Takistused IoT omnichannel'i arenguteel<\/h4>\n

\nArtikli autor nimetab asjade Interneti ja omnichannel'i \u00fchendust IoT omnichannel evolution. Ilmselgelt aitab asjade Internet parandada kliendi teekonda. Siiski on avatud k\u00fcsimus andmehulkade t\u00f6\u00f6tlemise osas, mis tekib IoT rakendamisel \u00e4rimudelisse. Kuidas luua t\u00f5eliselt v\u00e4\u00e4rtuslikke teadmisi andmeanal\u00fc\u00fcsi p\u00f5hjal? Autor toob v\u00e4lja 3P.<\/p>\n

Proaktiivne kogemus<\/h4>\n

\nTavaliselt algab ettev\u00f5tte ja ostja vaheline suhtlus ostja initsiatiivil (ost, teenuse kasutamine). IoT kasutamisel ettev\u00f5ttes on olukord v\u00f5imalik \u00fcmber p\u00f6\u00f6rata t\u00e4nu pidevale j\u00e4lgimisele IoT seadmete abil. N\u00e4iteks v\u00f5ib tootmises ennustada t\u00f6\u00f6ea ja planeeritud hoolduse aega. See aitab v\u00e4ltida etten\u00e4gematuid kulukaid seise. Teine n\u00e4ide on sensoreid, mis v\u00f5ivad hoiatada kliente teatud detailide rikke eest s\u00f5idukis v\u00f5i arvutada planeeritud vahetuse aega. <\/p>\n

Prediktiivne kogemus<\/h4>\n

\nIoT suudab ennustada ja ennetada kasutaja tegevusi t\u00e4nu reaalajas andmevahetusele pilveteenustega, kus on loodud tegevusmudelid, arvestades k\u00f5igi kasutajate k\u00e4itumist. Aja jooksul v\u00f5imaldavad sellised IoT rakendused t\u00e4nu kaamerate, radarite ja autot\u00f6\u00f6stuse sensorite andmetele muuta autonoomsed autod ohutumaks, v\u00e4hendades samas juhile liiklus\u00f5nnetuste riski.<\/p>\n

Isikup\u00e4rastatud kogemus<\/h4>\n

\nSisu isikup\u00e4rastamine, mis p\u00f5hineb kliendi k\u00e4itumisskeemidel.
\nIsikup\u00e4rastamine on v\u00f5imalik t\u00e4nu pidevale tarbijak\u00e4itumise j\u00e4lgimisele ja anal\u00fc\u00fcsimisele. N\u00e4iteks, kui ostja otsis eelmisel p\u00e4eval internetis teatud toodet, v\u00f5ib pood pakkuda talle varasema otsingu andmete p\u00f5hjal seotud tooteid ja aksessuaare, kasutades smart proximity marketing'ut offline-poodides. Need on turundusettepanekud, kus kasutatakse nii andmeid bluetooth-anduritelt, mis anal\u00fc\u00fcsivad kliendi liikumist offline, kui ka IoT seadmetelt saadud andmeid: nutikelladelt ja muudelt tehnoloogiatelt. <\/p>\n

Kokkuv\u00f5ttes tasub m\u00e4rkida, et IoT ei ole \u00e4ri jaoks h\u00f5bedane kuul. Suured k\u00fcsimused on seotud suurandmete t\u00f6\u00f6tlemise v\u00f5imaluse ja kiiruseta. Seni suudavad selle tehnoloogiaga toime tulla ainult hiiglased nagu Google, Amazon ja Apple. Autor r\u00f5hutab aga, et IoT kasutamiseks ei pea olema hiiglane; piisab sellest, et olla nutikas ettev\u00f5te strateegia ja klienditeekonna kaardistamise osas.
\n
Allikas: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":28715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-38255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d ehk kuidas asjade internet v\u00f5ib m\u00f5jutada omnichannel'i | ProHoster","description":"E-kaubanduse maailm on jagatud kaheks: m\u00f5ned tunnevad omnichannel'i sisu p\u00f5hjalikult; teised k\u00fcsivad veel, kuidas see tehnoloogia ettev\u00f5ttele kasulik olla v\u00f5iks. Esimesed arutlevad, kuidas asjade internet (IoT) v\u00f5iks luua uue l\u00e4henemise omnichannel'ile. Oleme t\u00f5lkinud artikli pealkirjaga The IoT Brings New Meaning to the Omnichannel Customer Experience ja","canonical_url":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u201cIoT omnichannel evolution\u201d \u0438\u043b\u0438 \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c | ProHoster","og:description":"\u041c\u0438\u0440 ecom \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u0434\u0432\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b: \u043e\u0434\u043d\u0438 \u0437\u043d\u0430\u044e\u0442 \u043f\u0440\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435 \u0432\u0434\u043e\u043b\u044c \u0438 \u043f\u043e\u043f\u0435\u0440\u0435\u043a; \u0434\u0440\u0443\u0433\u0438\u0435 \u0435\u0449\u0435 \u0437\u0430\u0434\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0447\u0435\u043c \u044d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0443. \u041f\u0435\u0440\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0435\u0449\u0435\u0439 (IoT) \u043c\u043e\u0436\u0435\u0442 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041c\u044b \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044e \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c The IoT Brings New Meaning to the Omnichannel Customer Experience \u0438","og:url":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/iot-omnichannel-evolution-ili-kak-internet-veshhej-mozhet-povliyat-na-omnikanalnost","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T19:22:35+00:00","article:modified_time":"2019-10-31T19:22:35+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"38255","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-23 21:07:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 01:12:23","updated":"2026-01-23 21:07:20"},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/38255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/comments?post=38255"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/38255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media\/28715"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media?parent=38255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/categories?post=38255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/tags?post=38255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}