{"id":38789,"date":"2019-10-31T22:25:57","date_gmt":"2019-10-31T19:25:57","guid":{"rendered":"https:\/\/prohoster.info\/blog\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov\/"},"modified":"2019-10-31T22:25:57","modified_gmt":"2019-10-31T19:25:57","slug":"pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/pochemu-korpblogi-inogda-zakisayut-nemnogo-nablyudenij-i-sovetov","title":{"rendered":"Miks ettev\u00f5tte blogid m\u00f5nikord vananevad: m\u00f5ned t\u00e4helepanekud ja soovitused","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Kui ettev\u00f5tte blogis ilmub 1\u20132 artiklit kuus, mille vaatamiste arv on 1\u20132 tuhat ja vaid paar toredat k\u00fclge, t\u00e4hendab see, et midagi on valesti. Praktika n\u00e4itab, et enamikul juhtudel on blogid v\u00f5imalikud nii huvitavad kui ka kasulikud.<\/p>\n

\"Miks
\n
\nV\u00f5ib-olla tulevad n\u00fc\u00fcd v\u00e4lja paljud ettev\u00f5tteblogide vastased ja ma olen m\u00f5nel juhul nendega n\u00f5us. Kuid alustame paarist positiivsest n\u00e4itest.
\n<\/a><\/noindex>
\nV\u00f5ib alustada n\u00e4iteks \"MosiGame<\/a><\/noindex>\", kasulikest asjadest \" Pochtoy.com<\/a><\/noindex>\", palgapalettide \"Minu Ring<\/a><\/noindex>\u00bb, Tutu.ru<\/a><\/noindex>. Peast oskan nimekirja lisada veel tosin ettev\u00f5tet, kus aeg-ajalt ilmuvad suurep\u00e4rased postitused. Lisaks on palju spetsialiste, kes kirjutavad ettev\u00f5tteblogidesse ja jagavad seal oma tuntud ettekannete transkriptsioone. Muide, kui uurisin 2018. aasta statistikat, leidsin sellise tabeli ettev\u00f5ttepostitustest, mis kogusid \u00fcle 150 plussi.<\/p>\n

\"Miks
\n
\n\u00dches\u00f5naga, k\u00f5ik v\u00f5ib h\u00e4sti minna (kuni noored turundajad sinna k\u00e4si ei pane). Ja isiklikult on mul kurb vaadata, kuidas Habari t\u00e4idetakse keskp\u00e4rase sisuga, mida siis sissetellimuse alusel plussitakse.<\/p>\n

Teades kogu k\u00f6\u00f6ki seestpoolt, ei kavatse kedagi s\u00fc\u00fcdistada ega n\u00e4puga n\u00e4idata. Juhtuda v\u00f5ib, et j\u00e4\u00e4b alles vaid raske ohkamine.<\/p>\n

See oli allkiri. Postitus on suunatud neile, kes juhivad ettev\u00f5tete blogisid ja kellel on v\u00f5imalus midagi muuta.<\/p>\n

Edasi \u2013 valik asju, mille t\u00f5ttu on ettev\u00f5tte blogi artiklid halva lugemisenv\u00e4\u00e4rtusega, ja t\u00e4helepanekud, miks m\u00f5ned postitused ei too ettev\u00f5ttele mingit kasu.<\/p><\/blockquote>\n

Meeskond v\u00f5i allt\u00f6\u00f6v\u00f5tjad on v\u00e4sinud<\/h2>\n

\nKui ajakirjanik kaevab paar aastat samasse teemas, mis ei ole tema isikliku kutseala ega hobide hulka, hakkan n\u00e4gema l\u00e4bi p\u00f5letuse. Ei, t\u00f6\u00f6 v\u00f5ib endiselt kvaliteetselt tehtud olla, aga juba ilma s\u00e4rata. Igavad teemad, laiskus, et r\u00e4\u00e4kijaid veel kord korrale kutsuda ja detaile t\u00e4psustada. Ja silm ajaga, oh, kuidas see tuhmub \u2013 hakkab tunduma, et siin pole midagi huvitavat ning k\u00f5igest on juba kirjutatud.<\/p>\n

\"Miks
\n
\n\u00dches\u00f5naga, on vaja restarti. Sa v\u00f5id proovida katsetada motivatsiooniga, seades saavutatavate KPI-de eest preemiaid. Kuid see ei t\u00f6\u00f6ta k\u00f5ikides juhtudel, ja parem alustada millegi muuga. <\/p>\n

Proovige sisuplaani v\u00e4ljat\u00f6\u00f6tamisse tuua v\u00e4rskeid ideid. Korraldage ajur\u00fcnnak. L\u00f5ppude l\u00f5puks v\u00f5ib suurep\u00e4rane postituseidee s\u00e4rada mitte ainult v\u00e4sinud ajakirjaniku v\u00f5i eksperdi hinges.<\/p><\/blockquote>\n

Kuid p\u00f5hjusteks v\u00f5ivad olla ka muud asjad. N\u00e4iteks tavaline \u00fclekoormus. Kunstnik ei ole automaat, mis loob meistriteoseid. Ta ei saa pidevalt v\u00e4lja anda ainult hitte ranged ajapiirangud ja temaatilised raamistused.<\/p>\n

Kohustuslikud teated ja t\u00f5lgendid<\/h2>\n

\nEttev\u00f5tte turundus \u00fctleb blogi toimetajale, et on vaja teha j\u00e4rgmine teade kohtumisest (v\u00f5i toote uue versiooni kohta). Et blogi ei muutuks kuulutuste tahvliks, vahelduvad postitused t\u00f5lgetega kordam\u00f6\u00f6da. Teisis\u00f5nu, blogi kasutatakse v\u00e4ga utilitaarsetel eesm\u00e4rkidel, ilma hingeta. Ja see on just see olukord, kus\u2026 kus k\u00f5ik m\u00f5istavad juba niigi k\u00f5ike. Seet\u00f5ttu ei ole siin n\u00f5uandeid.<\/p>\n

Sisu lihtsalt meelelahutab publikut.<\/h2>\n

\nHabr's on blogisid, kus avaldatakse uudisteartikleid v\u00f5i kirjutisi, mis leidvad lugejate seas teatud vastukaja, kuid samas ei ole need seotud ettev\u00f5tte v\u00f5i tema tegevusvaldkonnaga.<\/p>\n

Mille, miks? T\u00f5en\u00e4oliselt toimub see nii agentuuride eelarvete haldamisel, kellel puudub tihe kontakt oma kliendiga ja kes k\u00e4sitlevad eelarvet nii, nagu oskavad.<\/p>\n

Siiski on n\u00e4iteid, kus ettev\u00f5tted suudavad sellest ummikust nutikalt v\u00e4lja p\u00e4\u00e4seda, lisades postituste l\u00f5ppu v\u00e4ikese eraldi ploki paarist lausest. Seal nad omamoodi juhuslikult r\u00e4\u00e4givad oma uudistest v\u00f5i jagavad sooduskoodide, seostades neid artiklis kirjeldatud lugudega.<\/p>\n

Lugejal on oma valu.<\/h2>\n

\nBlogis v\u00f5ib pikalt r\u00e4\u00e4kida oma toote eelistest, madalast hinnast ja muudest \"lisadest\", kuid kui unustate oma potentsiaalse kliendi valu ja ei paku talle lihtsaid ning arusaadavaid lahendusi stiilis \"kuidas teha seda ja toda\" (oma elemendibaasil), v\u00f5ite arvata, et tulistate hanede suunas. Kedagi, kes on teemas, v\u00f5ib-olla k\u00f6idab see.<\/p>\n

Postitused ei ole m\u00f5eldud k\u00f5igile.<\/h2>\n

\nB2B-sf\u00e4\u00e4ris tegutsejad avaldavad sageli postitusi, mis on suunatud ainult l\u00f5ppkasutajatele: erinevad juhendid, KKK-d, \u00fclevaated, nipid. Samas ei ole see auditoorium tavaliselt nende toodete otsene ostja. Need soetatakse k\u00f5rgemal tasemel, et lahendada ettev\u00f5ttes mingeid taktikalisi v\u00f5i strateegilisi k\u00fcsimusi. Ja nende jaoks ei ole blogides tavaliselt \u00fchtegi s\u00f5na.<\/p>\n

Kunstilised pealkirjad<\/h2>\n

\nK\u00fcsi endalt: kas sa suudad p\u00e4rast pealkirja lugemist m\u00f5ista, mida huvitavat artiklis jagatakse? Kui vaadata uudisvoogu, haarab lugeja tavaliselt pealkirju ja pilte. Ja kui need ei anna selget ettekujutust sisust, m\u00f6\u00f6dub enamik edasi.<\/p>\n

\"Miks
\n
\nSama kehtib ka otsingumootorite indekseerimise kohta. Habr omab teiste saitide seas k\u00f5rget mainet ja sellelt artiklid valitakse kergesti esilehe esimeses lehek\u00fcljel. Kuid kui pealkirjas ei ole juttu teemast, leiab seda artiklit vaid \u00fcksikud.<\/p>\n

Muide, see probleem muutub mitte v\u00e4hem silmatorkavaks ka Habr'i meilide edastamisel, kuhu sisenevad ainult postide pealkirjad. Ja see on, muide, v\u00e4ike kivi Habr'i enda kapsaaeda.<\/p>\n

T\u00f5sise t\u00f5husa tehnika poole p\u00fc\u00fcdlemine<\/h2>\n

\nKui inimesed jagavad s\u00fcgavat ekspertteadmist mingil alal, on see v\u00e4ga hea. Eriti vormib see mainet ja pakub edasij\u00f5udnud lugejatele, kellel tihti puuduvad allikad ekspertteadmiste omandamiseks.<\/p>\n

Aga sellel \u201emedalil\u201d on ka teine k\u00fclg. Vana hea \u00fctlus, et iga artikkel v\u00e4hendab selle lugejate hulka poole v\u00f5rra, on n\u00fc\u00fcd veelgi aktuaalsem. Probleem ei ole ainult oskuses keerulisi asju lihtsate s\u00f5nadega selgitada, vaid ka selles, et \u00fche \u00e4geda spetsialisti kohta on k\u00fcmme algajat. Seet\u00f5ttu kogub artikkel pealkirjaga \u201ekust alustada JS \u00f5ppimist\u201d m\u00e4rgatavalt rohkem t\u00e4nulikke lugejaid kui p\u00f5nev lugu enda staatilise t\u00fcpiseerija kirjutamisest.<\/p>\n

P.S. tegelikult tasuks siia veel lisada turundus, mille k\u00f5rvad ulatuvad vahel nii kaugele, et segavad teksti lugemist, aga see on juba teine lugu.
\n
Allikas: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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