{"id":39204,"date":"2019-10-31T22:28:25","date_gmt":"2019-10-31T19:28:25","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis\/"},"modified":"2019-10-31T22:28:25","modified_gmt":"2019-10-31T19:28:25","slug":"kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","title":{"rendered":"Kuidas me lasime end turule (ja ei saavutanud midagi erilist)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Kuidas me lasime end turule (ja ei saavutanud midagi erilist)\" src=\"\/wp-content\/uploads\/2019\/10\/0b34c2d9fe7b34fa1b8228608d925ea4.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nMeie ettev\u00f5ttes Variti keskendume liikluse filtreerimisele, st t\u00f6\u00f6tame v\u00e4lja kaitsebotide ja DDoS-r\u00fcnnakute eest veebipoodidele, pankadele, meediale ja muudele. M\u00f5ni aeg tagasi m\u00f5tlesime, et v\u00f5iksime pakkuda piiratud teenuse funktsioone erinevate turuplatvormide kasutajatele. Selline lahendus pidi huvi pakkuma v\u00e4ikestele ettev\u00f5tetele, mille t\u00f6\u00f6 ei ole nii palju seotud veebiga ja kes ei saa v\u00f5i ei soovi maksta k\u00f5ikide botir\u00fcnnakute kaitse eest.<\/p>\n<h4>Turuplatvormide valik<\/h4>\n<p>\nAlguses valisime me <noindex><a rel=\"nofollow\" href=\"https:\/\/www.plesk.com\/extensions\/ddos-protection-by-variti\/\">Plesk<\/a><\/noindex>, kuhu laadisime \u00fcles DDoS-r\u00fcnnakute vastu suunatud rakenduse. K\u00f5ige populaarsemate Pleski rakenduste seas on WordPress, Joomla ja Kaspersky viiruset\u00f5rje. Meie laiend, lisaks liikluse filtreerimisele, kuvab veebisaitide statistikat, st v\u00f5imaldab j\u00e4lgida k\u00fclastuste tippe ja vastavalt r\u00fcnnakuid.<br \/>\nM\u00f5ne aja p\u00e4rast kirjutasime veidi lihtsama rakenduse, seekord <noindex><a rel=\"nofollow\" href=\"https:\/\/www.cloudflare.com\/apps\/variti-bot-analytics\">CloudFlare<\/a><\/noindex>. Rakendus anal\u00fc\u00fcsib liiklust ja n\u00e4itab, kui suur osa k\u00fclastajatest on botid ning kuidas on jaotunud kasutajad erinevate operatsioonis\u00fcsteemide vahel. Idee oli, et turuplatvormide kasutajad saavad n\u00e4ha, kui suur on ebaseadusliku liikluse osakaal veebisaidil, ja otsustada, kas neile on vajalik t\u00e4isversioon r\u00fcnnaku kaitseks.<\/p>\n<h4>Karm reaalsus<\/h4>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nAlguses arvasime, et kasutajad peaksid huvituma rakendustest, kuna botide osakaal globaalsetes liiklustes on juba \u00fcletanud 50% ja ebaseaduslikke kasutajaid arutatakse \u00fcsna sageli. Nii arvasid ka meie investeerijad, kes \u00fctlesid, et peame liikuma pilveteenuste suunas ja otsima turuplatvormidelt uusi kasutajaid. Kuid kuigi Plesk toob sisse v\u00e4hemalt v\u00e4ikese, kuid stabiilse sissetuleku (m\u00f5ned sajand dollarit kuus), siis CloudFlare, kus tegime rakenduse tasuta, pettis. Praegu, paar kuud p\u00e4rast v\u00e4ljaandmist, on rakendust installinud vaid umbes k\u00fcmme inimest. <\/p>\n<p>Probleem seis eelk\u00f5ige madalas vaatamiste arvus. Huvi \u00e4ratab, et protsentuaalselt on k\u00f5ik h\u00e4sti: kaks kolmandikku inimestest, kes said rakenduse lehele, installisid selle ja hakkasid liiklust anal\u00fc\u00fcsima. Samas on ebaselge, kuidas l\u00e4heb teistel teenustel, mis on turul, kuna CloudFlare ega Plesk ei paku avatud arveid ja seet\u00f5ttu ei ole v\u00f5imalik n\u00e4ha allalaadimiste arvu ega k\u00fclastusi teiste laienduste lehtedel. <\/p>\n<p>V\u00f5ib arvata, et turul on \u00fcldiselt v\u00e4he kasutajaid. Aasta v\u00f5i kaks tagasi r\u00e4\u00e4kisime investoriga, kes investeeris Pleski, ja ta r\u00e4\u00e4kis, et m\u00fc\u00fcs oma osaluse ettev\u00f5ttes esimesel v\u00f5imalusel petetud ootuste t\u00f5ttu. Investor arvas, et selliste turuplatside tulevik on helge ja teenus edeneb, kuid seda ei juhtunud. Meie katsed kinnitasid samuti selliste lootuste valej\u00f5udmist. <\/p>\n<p>Loomulikult on t\u00f5en\u00e4oline, et kui alustada rakenduste liikluse t\u00f6\u00f6tlusega ja tuua uusi kliente turunduse kaudu, siis t\u00f5useb huvi laienduste vastu ning tulud muutuvad m\u00e4rkimisv\u00e4\u00e4rsemaks, kuid on ilmselge, et ilma m\u00e4rkimisv\u00e4\u00e4rsete pingutusteta ei toimu mingit imet ja need teenused ei t\u00f6\u00f6ta t\u00e4ielikult. Kuigi kui me r\u00e4\u00e4gime kellelegi rakendustest, n\u00f5ustuvad k\u00f5ik, et idee on huvitav ja kasulik. <\/p>\n<p>V\u00f5ib-olla on asi meie teenuse spetsiifilisuses: me oleme CloudFlare'i konkurendid ja ei v\u00e4lista, et ettev\u00f5te ei lase sarnastel teenustel otsingus kasvada. V\u00f5ib-olla on asi ka suure konkurentsiga: praegu r\u00e4\u00e4gitakse, et tuleb minna turuplatsidele ja teiste laienduste suure pakkumise t\u00f5ttu ei suuda kasutajad meid \u00fcles leida.<\/p>\n<h4>Mis edasi<\/h4>\n<p>\nPraegu m\u00f5tleme, et uuendame rakenduse funktsionaalsust ja avame CloudFlare'i klientidele ligi mitte ainult anal\u00fc\u00fcsile, vaid ka botide kaitsele, kuid praeguses olukorras pole selles palju m\u00f5tet. Oleme peatunud sellel, et turuplats on olnud h\u00fcpoteesi kontroll: kas laiendus t\u00f6\u00f6tab ilma meie poolelt t\u00e4iendava edendamiseta - ja selgus, et ei toimi. N\u00fc\u00fcd tuleb aru saada, kuidas v\u00e4rvata sinna kasutajaid, ja kas lisaliiklusest oleks kasu, v\u00f5i on lihtsam selliseid platvorme v\u00e4ltida.<br \/>\n<br \/>Allikas: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/variti\/blog\/472548\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041c\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Variti \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u0441\u044f \u043d\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u043e \u0435\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u0437\u0430\u0449\u0438\u0442\u0443 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0438 DDoS-\u0430\u0442\u0430\u043a \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0431\u0430\u043d\u043a\u043e\u0432, \u0421\u041c\u0418 \u0438 \u043f\u0440\u043e\u0447\u0438\u0445. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0437\u0430\u0434 \u043c\u044b \u0437\u0430\u0434\u0443\u043c\u0430\u043b\u0438\u0441\u044c \u043d\u0430\u0434 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432. \u0422\u0430\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435 \u0441\u0442\u043e\u043b\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d\u0430, \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":29424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-39204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041c\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Variti.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta 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