{"id":39204,"date":"2019-10-31T22:28:25","date_gmt":"2019-10-31T19:28:25","guid":{"rendered":"https:\/\/prohoster.info\/blog\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis\/"},"modified":"2019-10-31T22:28:25","modified_gmt":"2019-10-31T19:28:25","slug":"kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","title":{"rendered":"Kuidas me turule l\u00e4ksime (ja suurt midagi ei saavutanud)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"Kuidas
\n
\nOleme ettev\u00f5ttes Variti spetsialiseerunud liikluse filtreerimisele, mis t\u00e4hendab, et arendame kaitset robotite ja DDoS-r\u00fcnnakute vastu veebipoode, pankadele, meediale ja muudele. M\u00f5ni aeg tagasi m\u00f5tlesime, et v\u00f5iksime pakkuda piiratud funktsionaalsust teenusest erinevate turuplatvormide kasutajatele. See lahendus pidi huvitama v\u00e4ikeseid ettev\u00f5tteid, kelle t\u00f6\u00f6 ei s\u00f5ltu nii palju veebist ning kes ei saa v\u00f5i ei soovi tasuda kaitse eest k\u00f5igi robotir\u00fcnnakute eest.<\/p>\n

Turuplatvormide valik<\/h4>\n

\nAlguses valisime Pleski<\/a><\/noindex>, kuhu laadisime \u00fcles rakenduse DDoS-r\u00fcnnakute vastu. Pleskis on k\u00f5ige populaarsemate rakenduste seas WordPress, Joomla ja Kaspersky viiruset\u00f5rje. Meie laiendus, lisaks liikluse filtreerimisele, n\u00e4itab veebisaitide statistikat, mis t\u00e4hendab, et see v\u00f5imaldab j\u00e4lgida k\u00fclastuste tippe ja seega r\u00fcnnakuid.
\nM\u00f5ne aja p\u00e4rast kirjutasime natuke lihtsam rakenduse, seekord CloudFlare<\/a><\/noindex>. Rakendus anal\u00fc\u00fcsib liiklust ja n\u00e4itab boti osakaalu veebisaidil ning samuti kasutajate suhte erinevate operatsioonis\u00fcsteemide vahel. Idee oli see, et turuplatside kasutajad saaksid n\u00e4ha ebaseadusliku liikluse osakaalu veebisaidil ning otsustada, kas neil on vaja t\u00e4isteenust r\u00fcnnakute kaitseks.<\/p>\n

J\u00f5hkrad reaalsused<\/h4>\n

<\/a><\/noindex>
\nAlguses arvasime, et kasutajad peaksid rakendustest huvitatud olema, kuna boti osakaal globaalses liikluses on juba \u00fcletanud 50% ja ebaseaduslike kasutajate probleem on \u00fcsna tihti teemaks. Nii arvasid ka meie investorid, kes \u00fctlesid, et tuleb suunduda pilveteenuste poole ja otsida turuplatsidelt uusi kasutajaid. Kuid kui Plesk toob v\u00e4hemalt v\u00e4ikese, kuid stabiilse sissetuleku (m\u00f5ned sajad dollarid kuus), siis CloudFlare, kus tegime rakenduse tasuta, pettis. Praegu, p\u00e4rast mitmeid kuud p\u00e4rast v\u00e4ljalaskmist, on rakendust installinud vaid umbes k\u00fcmme inimest. <\/p>\n

Probleem seis seis madala k\u00fclastatavuse. Huvitav on see, et protsentuaalselt on k\u00f5ik h\u00e4sti: kaks kolmandikku inimesi, kes avasid rakenduse lehe, installisid selle ja hakkasid liiklust anal\u00fc\u00fcsima. Samas on ebaselge, kuidas teistel teenustel, mis on turul olemas, l\u00e4heb, kuna CloudFlare ega Plesk ei paku avatud loendureid, mist\u00f5ttu ei ole v\u00f5imalik n\u00e4ha teiste laienduste laadimiste arvu, r\u00e4\u00e4kimata k\u00fclastustest. <\/p>\n

On v\u00f5imalik eeldada, et turul on p\u00f5him\u00f5tteliselt v\u00e4he kasutajaid. Aasta v\u00f5i kaks tagasi r\u00e4\u00e4kisime investoriga, kes investeeris Pleski, ja ta r\u00e4\u00e4kis, et m\u00fc\u00fcs oma osa ettev\u00f5ttest esimesel v\u00f5imalusel eba\u00f5nnestunud ootuste t\u00f5ttu. Investor arvas, et selliste turude tulevik on helge ja teenus haarab suurenenud t\u00e4helepanu, kuid seda ei juhtunud. Meie eksperimendid kinnitasid ka selliste lootuste vale. <\/p>\n

Muidugi on olemas v\u00f5imalus, et kui alustada rakenduste liikluse loomist ja meelitada uusi kliente turunduse abil, siis huvi laienduste vastu kasvab ja tulud muutuvad m\u00e4rkimisv\u00e4\u00e4rsemaks. Kuid on selge, et ilma m\u00e4rkimisv\u00e4\u00e4rsete pingutusteta imet ei toimu ning need teenused ei t\u00f6\u00f6ta t\u00e4ielikult. Kuigi kui me r\u00e4\u00e4gime kellelegi rakendustest, siis k\u00f5ik n\u00f5ustuvad, et idee on huvitav ja kasulik. <\/p>\n

V\u00f5ib-olla on asi meie teenuse erip\u00e4ras: me konkureerime CloudFlare'iga ja ei ole v\u00e4listatud, et ettev\u00f5te ei lase sarnastel teenustel otsingutulemustes kasvada. V\u00f5ib-olla on asi k\u00f5rges konkurentsis: praegu r\u00e4\u00e4gitakse k\u00f5vasti, et tuleb minna turuplatvormidele ja teiste laienduste suure pakkumise t\u00f5ttu ei suuda kasutajad meid \u00fcles leida.<\/p>\n

Mis edasi<\/h4>\n

\nPraegu m\u00f5tleme sellele, et uuendada rakenduse funktsioone ja avada CloudFlare'i klientidele juurdep\u00e4\u00e4s mitte ainult anal\u00fc\u00fctikale, vaid ka robotite kaitsele, kuid l\u00e4htudes praegusest olukorrast, puudub sellel v\u00e4he m\u00f5tet. Oleme peatanud, et turuplatvormi efektiivsus oli h\u00fcpoteesi kontrollimine, kas laiendus t\u00f6\u00f6tab ilma meiepoolse edendamiseta \u2014 ja selgus, et ei t\u00f6\u00f6ta. N\u00fc\u00fcd on j\u00e4\u00e4nud arusaada, kuidas sinna kasutajaid meelitada, ja kas lisaliikluse kohta on kasu, v\u00f5i on lihtsam sellistest platvormidest loobuda.
\n
Allikas: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u041c\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Variti \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u0441\u044f \u043d\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u043e \u0435\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u0437\u0430\u0449\u0438\u0442\u0443 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0438 DDoS-\u0430\u0442\u0430\u043a \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0431\u0430\u043d\u043a\u043e\u0432, \u0421\u041c\u0418 \u0438 \u043f\u0440\u043e\u0447\u0438\u0445. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0437\u0430\u0434 \u043c\u044b \u0437\u0430\u0434\u0443\u043c\u0430\u043b\u0438\u0441\u044c \u043d\u0430\u0434 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432. \u0422\u0430\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435 \u0441\u0442\u043e\u043b\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d\u0430, \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":29424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-39204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47Kuidas me turule sisenesime (ja midagi eriliselt ei saavutanud) | ProHoster","description":"Meie ettev\u00f5ttes Variti keskendume liikluse filtreerimisele, arendades robotite kaitset ja DDoS-r\u00fcnnakute kaitset e-poodidele, pankadele, meediaettev\u00f5tetele ja muudele. M\u00f5nda aega tagasi m\u00f5tlesime pakkuda piiratud teenuse funktsioone erinevate turuplatvormide kasutajatele. See lahendus pidi huvi pakkuma v\u00e4ikestele ettev\u00f5tetele, mille t\u00f6\u00f6 ei ole nii s\u00f5ltuv online'ist, ja mis ei...","canonical_url":"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041a\u0430\u043a \u043c\u044b \u043f\u043e\u0448\u043b\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441 (\u0438 \u043d\u0438\u0447\u0435\u0433\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0433\u043e \u043d\u0435 \u0434\u043e\u0431\u0438\u043b\u0438\u0441\u044c) | ProHoster","og:description":"\u041c\u044b \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Variti \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u0441\u044f \u043d\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u043e \u0435\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u0437\u0430\u0449\u0438\u0442\u0443 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0438 DDoS-\u0430\u0442\u0430\u043a \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0431\u0430\u043d\u043a\u043e\u0432, \u0421\u041c\u0418 \u0438 \u043f\u0440\u043e\u0447\u0438\u0445. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043d\u0430\u0437\u0430\u0434 \u043c\u044b \u0437\u0430\u0434\u0443\u043c\u0430\u043b\u0438\u0441\u044c \u043d\u0430\u0434 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432. \u0422\u0430\u043a\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435 \u0441\u0442\u043e\u043b\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d\u0430, \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435","og:url":"https:\/\/prohoster.info\/et\/blog\/administrirovanie\/kak-my-poshli-na-marketplejs-i-nichego-osobennogo-ne-dobilis","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-10-31T19:28:25+00:00","article:modified_time":"2019-10-31T19:28:25+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"39204","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-24 01:15:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-03-01 00:54:43","updated":"2026-01-24 01:15:20"},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/39204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/comments?post=39204"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/39204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media\/29424"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media?parent=39204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/categories?post=39204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/tags?post=39204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}