{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Veel \u00fcks 'maailma esimene' SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Ja j\u00e4lle arutatakse Venemaa \"esimest\" SuperApp'i, seekord Tinkoffilt. Hiljuti t\u00e4histati \u00fcht esimestest SuperApp'idest \u2013 Moskva \"riiklike teenuste\" rakendust, kus saab maksta parkimise ja trahvide eest, edastada kommunaalteenuste n\u00e4itajaid, broneerida arsti aega, vaadata lapse kodut\u00f6id ja hindeid. Nende j\u00e4lgedes on k\u00e4inud ka f\u00f6deratiivsed riigiteenused: s\u00f5na \u201esuper\u201c lisamine (superteenused v\u00f5i super-rakendused) t\u00f5stab automaatselt mis tahes teenuse \u201elahedust\u201c. Ja kuigi ma ei tunne erilisi s\u00fcmpaatiaid superrakenduste (kombainide) vastu, on t\u00e4nane digitaalsete riigiteenuste levik nende saavutused.<\/p>\n

Mida me hetkel n\u00e4eme, kas SuperApp'ide t\u00f5us v\u00f5i loojang? <\/a><\/noindex> <\/p>\n

Esimene osa<\/h3>\n

\nInternet'i arenguteemal on k\u00f5ik p\u00fc\u00fcdnud luua megaportale - tere, Yahoo! Ja tol hetkel oli see \u00f5ige. Neile j\u00e4rgnesid \u201ekitsad\u201d teenused - otsingumootorid, veebipoed ja sotsiaalmeediad, mis v\u00f5itsid portaali hiiglased... ja muutusid ise nende hiiglasteks. K\u00f5ik l\u00e4ks h\u00e4sti, kuni toimus revolutsioon (ait\u00e4h, Steve Jobs) ja portaali monopol hakkas l\u00f5dvenema. Lihtsalt muutus l\u00e4henemine nutitelefoni liidese t\u00f6\u00f6le - telefoniaken sai justkui \u201eportaaliks\u201d koos nende teenustega, mis kasutajale vajalikud olid. Te ei pea kasutama Yandexi posti, kui kasutate ainult tema otsingumootorit. N\u00fc\u00fcd on teenuste valik kasutaja ja rakenduste tootjate vahelise konkurentsi k\u00fcsimus. Kontroll on l\u00e4inud turu omanikele - Google'ile ja Apple'ile. See ei rahulda eriti \u201eteenuse\u201d hiiglasi - rakenduste turundamine muutub kallimaks, kontroll edendamise \u00fcle kaob, kasutajate haldamine j\u00e4\u00e4b. Ja tekkis idee, t\u00e4psemalt isegi kaks:<\/p>\n

    \n
  1. \u201eturg turu sees\u201d <\/li>\n
  2. rakendus \u201e\u0160veitsi armee nuga\u201d.<\/li>\n<\/ol>\n

    <\/p>\n

    Teine osa<\/h3>\n

    \nKas on v\u00f5imalik luua rakendus \"\u0160veitsi armeerija\"? T\u00f5en\u00e4oliselt jah, osaliselt. N\u00e4iteks riigiteenuste rakendus osutus p\u00e4ris edukaks, kuid aeg l\u00e4heb edasi. K\u00f5iki teisi tihti mainitud n\u00e4iteid (WeChat, Uber) ei saa siiski pidada t\u00f5eliseks \"SuperApp\"-iks. Need on rakendused, millel on keskendumine konkreetsele teenusele, isegi mitte teenusele, vaid eluala jaoks. See on nagu pime puutuks elevanti. M\u00f5ne jaoks on see k\u00f5ik \"suhtlemisega seotud\", teistele \"rahandusega\". Olekina, kui h\u00e4\u00e4lassistent saadab meeldetuletuse menstruatsioonits\u00fckli sisestamiseks Tinkoffi rakendusse, isegi kui see on SuperApp.<\/p>\n

    T\u00e4nane SuperAppide k\u00e4ivitamine rahanduse organisatsioonide poolt sarnaneb k\u00fcsimuse uurimisele: \"hommikul raha \u2014 \u00f5htul toolid v\u00f5i vastupidi\". Kes on olulisem, e-kaubandus v\u00f5i fintech kaupade v\u00f5i teenuste tarbimise protsessis. Hiljuti olid makseteenused protsessi lisand, mida oli v\u00f5imalik hallata (maksta kaardiga, punktidega, elektrooniliste rahadega), ning Apple'i ja Google'i enda teenuste k\u00e4ivitamisega muutub probleem pankade jaoks t\u00f5sisemaks. <\/p>\n

    Finantsid muutuvad \u00abinfrastruktuuriks\u00bb, sarnaseks sideoperaatoritega. T\u00f5eliste \u00f6kos\u00fcsteemi loojaid \u2014 Google ja Apple \u2014 on raske v\u00f5ita, seet\u00f5ttu otsustasid pangad v\u00f5tta \u00abreaalsed konkurendid\u00bb sparringupartneriteks. V\u00f5itlusviisid valiti erinevad. Sberbank otsustas osta teenuseid ja v\u00f5tta need oma kontrolli alla. Tinkoff pakub turuplats\/ SuperApp kontseptsiooni. Yandexil oli oma tee SuperAppi loomisel \u2014 \u00abteeme ise\u00bb. <\/p>\n

    Yandexi ja Sberbanki positsioonide transformatsioon sellel teel on huvitav. Kui Sber baseerus sellel, et \u00abostame\u00bb, kuna peamine ressurs on \u00abraha\u00bb, siis Yandex, kellel on vastupidi \u00abk\u00e4ed\u00bb, otsustas k\u00f5ik ise teha. L\u00f5puks on nii need kui teised kogenud transformatsiooni. N\u00fc\u00fcd ei osta Sber mitte ainult, vaid teeb ka ise, ja Yandex on seevastu hakanud projekte juurde ostma. K\u00fcsimus on, kelle ressursid saavad kiiremini otsa \u2014 raha Sberil v\u00f5i \u00abk\u00e4ed\u00bb Yandexil. <\/p>\n

    Selle elluj\u00e4\u00e4misstrateegia puhul on Tinkoffi, kel on \"keermed\" ja rahaga \"skromne\", keeruline positsioon. Seet\u00f5ttu paneb Tinkoff r\u00f5hku \"reklaamile\" ja oma br\u00e4ndile. Kuid v\u00e4ga suur k\u00fcsimus on see, kas n\u00fc\u00fcd on v\u00f5imalik sellega ellu j\u00e4\u00e4da v\u00f5i on see katse m\u00fc\u00fca end kallimalt enne lahkumist.<\/p>\n

    Kolmas osa. L\u00f5pps\u00f5na.<\/h3>\n

    \nKas SuperApp'id on ummik? Asi on selles, et k\u00f5ige olulisem muutus teenuste tarbimise viisides oli revolutsioon nutitelefoniga suhtlemises. Ja tundub, et revolutsioon paisub taas. Siri, Google, Alisa \u2014 need on tuleviku visioonid, mis vihjavad, kuidas suhtlemine toimuma hakkab. Kui vaadata neid muudatusi, mida Apple sel aastal arendajatele tutvustas (SiriKit), siis saab aru, kuidas tulevikus muutub rakenduste liidestega t\u00f6\u00f6 olemus \u2014 segu h\u00e4\u00e4lep\u00e4rastajatest, kiiretest nuppudest ja rakenduste elementidest suhtluse k\u00e4igus. V\u00f5ib-olla on sellekski t\u00f5eliselt esimene SuperApp. Peagi n\u00e4eme\u2026
    \n
    Allikas:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47 J\u00e4rjekordne \u201eesimene maailmas\u201c SuperApp | ProHoster","description":"Ja j\u00e4lle arutatakse \u00abesimest Venemaal\u00bb SuperAppi, seekord Tinkoffist.","canonical_url":"https:\/\/prohoster.info\/et\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | 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