{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"Taaskord \u00abmaailma esimene\u00bb SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Ja j\u00e4lle arutatakse \"esimest Venemaal\" SuperApp'i, seekord Tinkoffilt. Hiljuti sai \u00fche esimesest SuperApp'ist, Moskva riigiteenuste rakendusest, mille kaudu saab maksta parkimise ja trahvide eest, edastada kommunaalkulude n\u00e4itajaid, broneerida arsti aega ja vaadata laste kodut\u00f6id ja hindeid, juubeli. F\u00f6deraalvalitsuse riigiteenused j\u00e4rgivad nende jalaj\u00e4lgi: s\u00f5na \"super\" (superteenused v\u00f5i super-app'id) toob automaatselt igasuguste teenuste \"lahedust\". Ja kuigi mul ei ole s\u00fcgavaid tundeid supereppide (kombainide) vastu, on t\u00e4nap\u00e4evane digitaalsete riigiteenuste laienemine nende teenus.<\/p>\n

Mida me praegu n\u00e4eme, kas SuperApp'ide t\u00f5us v\u00f5i langus? <\/a><\/noindex> <\/p>\n

Esimene osa<\/h3>\n

\nInternet kasvamise hetkel \u00fcritati luua megaporteale \u2014 tere Yahoo! Ja sel hetkel oli see \u00f5ige. Nende asemel tulid \"kitsamad\" teenused \u2014 otsingumootorid, e-poed ja sotsiaalmeedia v\u00f5itsid portaalikoletisi... Ja nad ise muutusid nendeks koletisteks. K\u00f5ik l\u00e4ks h\u00e4sti, kuni toimus revolutsioon (t\u00e4nu Steve Jobsile) ning portaalide monopoolne \u00fclemv\u00f5im hakkas n\u00f5rgenema. Lihtsalt muutus l\u00e4henemine nutitelefoni liidesele \u2014 telefoniaken sai selleks \"portaaliks\" koos teenuste kogumiga, mida kasutaja vajab. Sul ei ole vaja kasutada Yandexi posti, kui kasutad vaid selle otsingumootorit. Praegu on teenuste komplekt \u2014 see on kasutaja valik ning rakenduste tootjate konkurents. Kontroll l\u00e4ks poodide omanike, Google'i ja Apple'i k\u00e4tte. Mis ei rahulda \"teenuste\" hiiglasi \u2014 rakenduste turundamine muutub kallimaks, edendamise kontroll kaob ja kasutajate haldamine vabaneb. Ja tuli idee, v\u00f5i pigem isegi kaks:<\/p>\n

    \n
  1. \"turg turu sees\" <\/li>\n
  2. rakendus \"\u0160veitsi noaga\".<\/li>\n<\/ol>\n

    <\/p>\n

    Teine osa<\/h3>\n

    \nKas on v\u00f5imalik luua rakendus \"\u0160veitsi nuga\"? No, t\u00f5en\u00e4oliselt osaliselt. Riigiteenuste n\u00e4ide oli p\u00e4ris edukas, kuid aeg l\u00e4heb. K\u00f5iki teisi n\u00e4iteid, mida sageli tuuakse (WeChat, Uber), ei saa siiski nimetada t\u00e4ielikuks \"SuperApp'iks\". Need on rakendused, millel on keskendumine kindlale teenusele, isegi mitte teenusele, vaid elu valdkonnale. See on nagu pimedad, kes katsuvad elevanti. M\u00f5ne jaoks on see k\u00f5ik \"suhtlemise kohta\", teiste jaoks \"rahanduse kohta\". Oleks kummaline saada h\u00e4\u00e4lassistendi Olegiga meeldetuletust menstruaalts\u00fckli lisamiseks Tinkoffi rakendusse, olgu see isegi SuperApp.<\/p>\n

    T\u00e4nane SuperAppide lansseerimine finantsasutuste poolt sarnaneb k\u00fcsimusele \"hommikul raha \u2014 \u00f5htul toolid v\u00f5i vastupidi\". Kes on olulisem, e-kaubandus v\u00f5i fintech kaupade v\u00f5i teenuste tarbimise protsessis? Veel hiljuti olid makses\u00fcsteemid protsessi lisand, tegelikult selline, mida sai juhtida (maksta kaardi, punktide, elektrooniliste rahadega), kuid Apple'i ja Google'i enda teenuste lansseerimisega muutub probleem pankade jaoks teravamaks. <\/p>\n

    Rahandusest saab \"infrastruktuur\", sarnane nagu telekommunikatsiooniteenuse pakkujad. V\u00f5idelda tegelike \u00f6kos\u00fcsteemide loojate \u2014 Google'i ja Apple'iga \u2014 on ebareaalne, seet\u00f5ttu otsustasid pangad v\u00f5tta sparringupartneriteks \"reaalsed konkurendid\". V\u00f5itlusmeetod on erinev. Sberbank otsustas osta teenuseid ja v\u00f5tta need kontrolli alla. Tinkoff pakub turuplatside\/SuperAppi kontseptsiooni. Yandexil oli oma tee SuperAppi loomisel \u2014 \"teeme ise\". <\/p>\n

    Huvitav on Yandexi ja Sberbanki positsioonide transformatsioon selles osas. Kui Sber l\u00e4henes k\u00fcsimusele, et \"ostame\", kuna peamine ressurss on \"rahad\", siis Yandex, kellel on \"k\u00e4ed\", otsustas k\u00f5ik ise \u00e4ra teha. L\u00f5puks on nii \u00fched kui teised l\u00e4binud transformatsiooni. Sber ei osta ainult, vaid teeb ka ise, ja Yandex, vastupidi, on hakanud projekte juurde ostma. K\u00fcsimus on, kelle ressursid saavad kiiremini otsa \u2014 raha Sberil v\u00f5i \"k\u00e4ed\" Yandexil. <\/p>\n

    Selles edasiviimistrateegias on Tinkoffil, kellel on \"kramplikuma\" rahaga ja \"k\u00e4tega\", keeruline positsioon. Tulemuseks paneb Tinkoff r\u00f5hku \"reklaamile\" ja oma br\u00e4ndile. Kuid v\u00e4ga suur k\u00fcsimus on \u2014 kas n\u00fc\u00fcd on v\u00f5imalik sellega ellu j\u00e4\u00e4da v\u00f5i on see katse end kallimalt m\u00fc\u00fca enne lahkumist.<\/p>\n

    Kolmas osa. L\u00f5pposa.<\/h3>\n

    \nSuperApp'id on ummik? Esiteks, k\u00f5ige olulisem muutus teenuste tarbimise viisis oli revolutsioon nutitelefoniga suhtlemises. Ja tundub, et revolutsioon on taas tekimas. Siri, Google, Alisa \u2014 need on need tulevikupildid, mis vihjavad sellele, kuidas suhtlemine toimub. Kui vaadata neid muudatusi arendajatele, mida Apple (SiriKit) sel aastal n\u00e4itas, siis on selge, kuidas tulevikus muutub t\u00f6\u00f6 rakenduste liideste sisul \u2014 segu h\u00e4\u00e4leassistentist, kiiretest nuppudest ja rakenduse elementidest suhtlemise k\u00e4igus. V\u00f5ib-olla just sellest saab \u201esee esimene\u201c t\u00f5eline SuperApp. Varsti n\u00e4eme\u2026
    \n
    Allikas:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0438\u044f \u0416\u041a\u0425, \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043a \u0432\u0440\u0430\u0447\u0443, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0414\u0417 \u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0435\u0431\u0451\u043d\u043a\u0430. \u041f\u043e \u0438\u0445 \u0441\u0442\u043e\u043f\u0430\u043c \u043f\u043e\u0448\u043b\u0438 \u0438 \u0444\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438: \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0441\u0443\u043f\u0435\u0440\u00bb (\u0441\u0443\u043f\u0435\u0440-\u0441\u0435\u0440\u0432\u0438\u0441\u044b […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47J\u00e4rjekordne \u201eesimene maailmas\u201c SuperApp | ProHoster","description":"Ja taas arutatakse \u201eesimest Venemaal\u201c SuperApp'i, seekord Tinkoffilt.","canonical_url":"https:\/\/prohoster.info\/et\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"et_EE","og:site_name":"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b","og:type":"article","og:title":"\ud83e\udd47\u041e\u0447\u0435\u0440\u0435\u0434\u043d\u043e\u0439 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u043c\u0438\u0440\u0435\u00bb SuperApp | ProHoster","og:description":"\u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444.","og:url":"https:\/\/prohoster.info\/et\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","og:image":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:secure_url":"https:\/\/prohoster.info\/wp-content\/uploads\/2021\/11\/logo-350.jpg","og:image:width":350,"og:image:height":350,"article:published_time":"2019-12-11T21:00:00+00:00","article:modified_time":"2020-02-18T11:01:49+00:00","article:publisher":"https:\/\/www.facebook.com\/prohoster","article:author":"https:\/\/www.facebook.com\/prohoster"},"aioseo_meta_data":{"post_id":"53882","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-24 09:08:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"ai":null,"created":"2021-02-28 20:16:27","updated":"2026-01-24 09:08:21","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/53882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/comments?post=53882"}],"version-history":[{"count":0,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/posts\/53882\/revisions"}],"wp:attachment":[{"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/media?parent=53882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/categories?post=53882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prohoster.info\/et\/wp-json\/wp\/v2\/tags?post=53882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}