{"id":55164,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut"},"modified":"2020-02-18T14:03:15","modified_gmt":"2020-02-18T11:03:15","slug":"vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","status":"publish","type":"post","link":"https:\/\/prohoster.info\/et\/blog\/novosti-interneta\/vvedenie-v-metod-semanticheskogo-differentsiala-za-5-minut","title":{"rendered":"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<h1>Sissejuhatus<\/h1>\n<p>\nMiks v\u00f5ib semantilise diferentseeri meetodi tundmine vajalik olla? <\/p>\n<ul>\n<li>Saame teada, kuidas me konkurentidega v\u00f5rreldes tarbijate alateadvuses asetume. Me v\u00f5ime arvata, et kliendid suhtuvad meie tootesse halvasti, kuid mis juhtub, kui saame teada, et konkurentide tooteid peetakse veel halvemaks meie jaoks oluliste kriteeriumide kohaselt?<\/li>\n<li>Saame hinnata, kui edukas meie reklaam on v\u00f5rreldes sama kategooria konkurentide reklaamidega (Call of Duty v\u00f5i Battlefield?)<\/li>\n<li>M\u00e4\u00e4rame, millest tuleks keskenduda positsioneerimisel. Kas ettev\u00f5tte v\u00f5i toote kuvand tundub \"odav\"? Tundub, et uue reklaamikampaania k\u00e4igus peame kas j\u00e4\u00e4ma sellele tarbija teadvuse nurgakivi (ja leppima sellega) v\u00f5i kiiresti muutma arengusuunda. Xiaomi positsioneeritakse odavamate alternatiividena lipulaevadele sama riistvara alusel. Neil on selgelt m\u00e4\u00e4ratletud positsioon, mis eristab neid tuntud konkurentidest, kes positsioneerivad end kallina \u2013 Apple, Samsung jne. \u00dcheks oluliseks probleemiks sellisel juhul on asjaolu, et seos (just sellel p\u00f5hineb kogu meetod) s\u00f5naga \u201eodav\u201d v\u00f5ib t\u00f5mmata ka seose \u201ehalb\u201d v\u00f5i \u201emadala kvaliteediga\u201d.\n<p>Muide, see kehtib ka k\u00f5ikide teiste objektide v\u00f5rdlemisel valitud kategoorias \u2013 saate v\u00f5rrelda nii protsessoreid, telefone kui ka uudisteportaale! Sisuliselt on selle meetodi rakendamise fantaasia piiramatu.\n<\/li>\n<\/ul>\n<p>\nKuidas m\u00e4\u00e4rata, milliste kriteeriumite alusel peaksin meie tooteid v\u00f5rdlema?<br \/>\nP\u00f5him\u00f5tteliselt v\u00f5ib sellele k\u00fcsimusele vastata erinevalt - v\u00f5ite proovida ekspertvereerimist, pool-struktureeritud intervjuud v\u00f5i valida fookusgrupi meetodi. M\u00f5ned teie saadud kategooriad v\u00f5ivad internetist leida - see ei peaks teid h\u00e4irima. Pidage meeles, et teie uurimise peamine eesm\u00e4rk ei ole saadud andmete unikaalsus, vaid nende objektiivsus ja usaldusv\u00e4\u00e4rsus. <br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nSamuti tuleks m\u00e4rkida, et olen mitmesugustes \u00f5pikutes selliseid v\u00e4ljendeid kohanud: \u201eHalb seondub sageli k\u00fclma, pimeda, madalaga; hea - sooja, valguse, k\u00f5rgega\u201c. Kujutage ette, et kui Sprite p\u00e4rast j\u00e4rjekordset reklaami \u201eVabane janu eest\u201c n\u00e4eb, et nende jook seondub endiselt soojaga? <\/p>\n<p>Seet\u00f5ttu on oluline t\u00e4helepanu p\u00f6\u00f6rata sellele, millega me t\u00f6\u00f6tame. Kui rakenduse peamine eesm\u00e4rk on l\u00f5\u00f5gastus ja seoses sellega saame s\u00f5na \"rahulik\", siis ei t\u00e4henda see sugugi, et soovime sama omadust ka tulistamism\u00e4ngule. Teatud m\u00e4\u00e4ral on hindamine k\u00f5ige subjektiivsem osa sellest meetodist, kuid \u00e4rge unustage, et see on algselt suunatud t\u00f6\u00f6le assotsiatiivsete ridadega, mis v\u00f5ivad tarbijate seas varieeruda. Just seet\u00f5ttu on teine oluline tegur sihtr\u00fchma uurimine, mida tihti teostatakse k\u00fcsitluste v\u00f5i struktureeritud intervjuude abil.<\/p>\n<h1>Metoodika<\/h1>\n<p>\nJuba enne etapi algust peame otsustama, milliseid reklaamiteateid (k\u00e4sitleme k\u00f5iki selles n\u00e4ites) soovime testida. Meie puhul on nendeks j\u00e4rgmiste telefonide reklaamid:<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/6ca54e59f7e4e9f06a7d5ae68ab4854e.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\n<img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/55e08f0481acae6da2a11f0d03d207fb.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nLihtsuse huvides v\u00f5tame kaks vastajat.<\/p>\n<h3>Esimene etapp - uurimiseks kategooriate m\u00e4\u00e4ramine. <\/h3>\n<p>\nOletame, et fookusgruppide meetodi abil suutsime m\u00e4\u00e4ratleda j\u00e4rgmised 9 kategooriat (number ei ole juhuslik \u2014 algselt pakkus autor v\u00e4lja just niiv\u00f5rd palju kriteeriume, mis olid jagatud 3 v\u00f5rdse r\u00fchma \u2014 hindamistegurid (E), j\u00f5u faktor (P) ja aktiivsuse faktor (A)):<\/p>\n<ol>\n<li>Erutav 1 2 3 4 5 6 7 Rahustav<\/li>\n<li>\u00dcksluine 1 2 3 4 5 6 7 Ainulaadne<\/li>\n<li>Looduslik 1 2 3 4 5 6 7 Kunstlik<\/li>\n<li>Odav 1 2 3 4 5 6 7 Kallis<\/li>\n<li>Loov 1 2 3 4 5 6 7 \u00dcksluine<\/li>\n<li>Peletav 1 2 3 4 5 6 7 K\u00f6itev<\/li>\n<li>Erk 1 2 3 4 5 6 7 H\u00e4mar<\/li>\n<li>Reostatud 1 2 3 4 5 6 7 Puhas<\/li>\n<li>Domineeriv 1 2 3 4 5 6 7 Teisej\u00e4rguline<\/li>\n<\/ol>\n<p><\/p>\n<h3>Teine etapp \u2014 k\u00fcsitluse arendamine.<\/h3>\n<p>\nMethodoloogiliselt korrektne k\u00fcsitlus kahe vastaniku jaoks kahe reklaami kohta n\u00e4eb v\u00e4lja j\u00e4rgmine:<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/3171274db297c9a75b34d637e79da897.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nNagu te v\u00f5ite m\u00e4rgata, muutuvad madalaim ja k\u00f5rgeim v\u00e4\u00e4rtus vastavalt reale. Meetodi looja Charles Osgoodi arvates aitab selline l\u00e4henemine kontrollida vastaja t\u00e4helepanelikkust ja kaasatust protsessi (m\u00e4rkas ja t\u00e4psustas \u2013 super!). Siiski v\u00f5ivad m\u00f5ned uurijad (eriti ebasiirad) mitte vahetada skaaloja, et neid mitte inversioonida. Seega j\u00e4tavad nad meie loendis neljanda punkti vahele.<\/p>\n<h3>Kolmas etapp \u2013 andmete kogumine ja nende kandmine meie skaalale.<\/h3>\n<p>\n Sellest hetkest alates v\u00f5ite hakata andmeid Excelisse sisestama (nagu mina tegin suurema mugavuse huvides) v\u00f5i j\u00e4tkata manuaalselt \u2013 s\u00f5ltuvalt sellest, mitu inimest te otsustasite k\u00fcsitleda (minu arvates on Excel mugavam, kuid v\u00e4ikese vastajate arvu korral on k\u00e4sitsi arvestamine kiiremini tehtud).<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/b943af8d0f863a3f844ed8497288fb23.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Neljas etapp \u2013 skaala taastamine.<\/h3>\n<p>\nKui olete otsustanud j\u00e4rgida \"\u00f5iget\" meetodit, siis olete n\u00fc\u00fcd avastanud, et peate skaala \u00fchtlustama. Antud juhul otsustasin, et minu maksimaalne v\u00e4\u00e4rtus on \"7\" ja minimaalne \"1\". Seet\u00f5ttu j\u00e4\u00e4vad paarisveergud puutumata. \u00dclej\u00e4\u00e4nud v\u00e4\u00e4rtused me \"taastame\" (peegeldame v\u00e4\u00e4rtusi \u2014 1&lt;=&gt;7, 2&lt;=&gt;6, 3&lt;=&gt;5, 4=4).<br \/>\nN\u00fc\u00fcd esitatakse meie andmed j\u00e4rgmises vormis:<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/f3ca11cff1a23b8d966e892c40b7bfef.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<h3>Viies etapp \u2013 keskmiste ja koguhinnangute arvutamine.<\/h3>\n<p>\nK\u00f5ige populaarsemad n\u00e4itajad on iga skaala osas \"v\u00f5itja\" (\"parim\") ja \"kaotaja\" (\"halvim\"). <br \/>\nKogume, tehes standardset summeerimist ja jagades k\u00f5igi m\u00e4rkide arvu k\u00fcsitletud isikute j\u00e4rgi iga br\u00e4ndi valitud omaduse osas ning v\u00f5rreldes neid seej\u00e4rel. <br \/>\nKeskmised n\u00e4itajad iga reklaami kohta taastatud vormis:<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/4bb6b4058fc077c69431f534da5a7aaf.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<\/p>\n<ol>\n<li>Erutav ja rahustav \u2013 samad n\u00e4itajad (5).<\/li>\n<li>Kli\u0161ee ja ainulaadne \u2013 samad n\u00e4itajad (5).<\/li>\n<li>K\u00f5ige loomulikuma \u2013 reklaam 1.<\/li>\n<li>K\u00f5ige kallim \u2013 reklaam 2.<\/li>\n<li>K\u00f5ige loovam \u2013 reklaam 1.<\/li>\n<li>K\u00f5ige k\u00f6itvam \u2013 reklaam 2.<\/li>\n<li>K\u00f5ige eredam \u2013 reklaam 2.<\/li>\n<li>\u0421\u0430\u043c\u044b\u0439 \u0447\u0438\u0441\u0442\u044b\u0439 \u2013 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 1.<\/li>\n<li>\u0421\u0430\u043c\u044b\u0439 \u0434\u043e\u043c\u0438\u043d\u0430\u043d\u0442\u043d\u044b\u0439 \u2013 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 2.<\/li>\n<\/ol>\n<p>\n\u0422\u0435\u043f\u0435\u0440\u044c \u043f\u0435\u0440\u0435\u0439\u0434\u0435\u043c \u043a \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c. \u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0430\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u043e\u0441\u0443\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u043f\u043e \u0432\u0441\u0435\u043c \u0435\u0433\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u043c, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c \u043e\u0442 \u0432\u0441\u0435\u0445 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c (\u0442\u0443\u0442 \u043f\u0440\u0438\u0433\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0430\u0448\u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0435). \u0422\u0430\u043a \u043c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043c \u00ab\u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e\u0433\u043e \u043b\u0438\u0434\u0435\u0440\u0430\u00bb (\u0438\u0445 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c 2, \u0430 \u0442\u043e \u0438 3). <\/p>\n<p>\u041e\u0431\u0449\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0431\u0430\u043b\u043b\u043e\u0432 \u2013 \u0420\u0435\u043a\u043b\u0430\u043c\u0430 1 (39,5 \u0431\u0430\u043b\u043b\u043e\u0432). \u0420\u0435\u043a\u043b\u0430\u043c\u0430 2 (41 \u0431\u0430\u043b\u043b\u043e\u0432). <br \/>\n\u041f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u2013 \u0420\u0435\u043a\u043b\u0430\u043c\u0430 2.<br \/>\n\u0413\u043b\u0430\u0432\u043d\u043e\u0435, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u0447\u0435\u0442\u043a\u043e \u043e\u0441\u043e\u0437\u043d\u0430\u0432\u0430\u043b\u0438, \u0447\u0442\u043e \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c \u0431\u0435\u0437 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043e\u0442\u0440\u044b\u0432\u0430 \u2013 \u043b\u0435\u0433\u043a\u0430\u044f \u0434\u043e\u0431\u044b\u0447\u0430.<\/p>\n<h3>\u0428\u0435\u0441\u0442\u043e\u0439 \u044d\u0442\u0430\u043f \u2013 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f. <\/h3>\n<p>\n\u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0435\u043c\u043b\u0435\u043c\u044b\u0445 \u0438 \u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0445 \u0437\u0440\u0435\u043b\u0438\u0449 \u0434\u043b\u044f \u0433\u043b\u0430\u0437 \u0435\u0449\u0451 \u0441 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0432\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0432 \u043d\u0430\u0443\u043a\u0443 \u0410\u043d\u0445\u0435\u0440\u0441\u043e\u043d\u043e\u043c \u0438 \u041a\u0440\u043e\u043c\u0435 \u0441\u0442\u0430\u043b\u0438 \u0433\u0440\u0430\u0444\u0438\u043a\u0438 \u0438 \u0442\u0430\u0431\u043b\u0438\u0446\u044b. \u041f\u0440\u0438 \u043e\u0442\u0447\u0435\u0442\u0435 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u0435\u0435 \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u043d\u0438, \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0447\u0435\u043c \u0427\u0430\u0440\u043b\u044c\u0437 \u0438 \u043f\u043e\u0437\u0430\u0438\u043c\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0443 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u0445 \u043d\u0430\u0443\u043a \u0438 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0432 \u043f\u0440\u0438\u0434\u0430\u0447\u0443 \u043a\u0430\u0440\u0442\u044b \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u041e\u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e \u043e\u0442\u0440\u0430\u0437\u0438\u0442\u044c \u0432\u0430\u043c, \u0433\u0434\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434\/\u0440\u0435\u043a\u043b\u0430\u043c\u0430\/\u0442\u043e\u0432\u0430\u0440. \u0421\u0442\u0440\u043e\u044f\u0442\u0441\u044f \u043e\u043d\u0438 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u0441\u0432\u043e\u0435\u043d\u0438\u0435 \u043e\u0431\u0435\u0438\u043c \u043e\u0441\u044f\u043c \u0434\u0432\u0443\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0439 \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0441\u044c X \u0441\u0442\u0430\u043d\u0435\u0442 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f \u00ab\u0433\u0440\u044f\u0437\u043d\u044b\u0439-\u0447\u0438\u0441\u0442\u044b\u0439\u00bb, \u0430 \u043e\u0441\u044c Y \u00ab\u0442\u0443\u0441\u043a\u043b\u044b\u0439-\u044f\u0440\u043a\u0438\u0439\u00bb. <\/p>\n<p>\u0421\u0442\u0440\u043e\u0438\u043c \u043a\u0430\u0440\u0442\u0443:<\/p>\n<p><img decoding=\"async\" alt=\"Sissejuhatus semantilise diferentseeri meetodisse 5 minutiga\" src=\"\/wp-content\/uploads\/2020\/01\/3f1c71e164b2f969c033baa594de49b4.jpeg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nN\u00fc\u00fcd n\u00e4eme selgelt, kuidas tarbijate teadlikkuses positsioneeritakse kahte tuntud ettev\u00f5tte tooteesindajat. <\/p>\n<p>Tajumiskaartide peamine eelis on nende mugavus. Need v\u00f5imaldavad \u00fcsna lihtsat anal\u00fc\u00fcsi tarbijate eelistustest ja erinevate br\u00e4ndide kuvanditest. See on omakorda v\u00e4ga oluline t\u00f5husate reklaams\u00f5numite loomisel.<\/p>\n<h3>Kokkuv\u00f5te<\/h3>\n<p>\nNagu n\u00e4ete, pole l\u00fchendatud meetodi m\u00f5istmine keeruline, seda saavad kasutada mitte ainult sotsiaalsete ja turu-uuringute metoodika spetsialistid, vaid ka tavakasutajad.<br \/>\n<br \/>Allikas: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/483776\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c \u043d\u0430\u0448\u0435 \u043c\u0435\u0441\u0442\u043e \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0432 \u043f\u043e\u0434\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u041d\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043f\u043b\u043e\u0445\u043e \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a \u043d\u0430\u0448\u0435\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0443, \u043d\u043e \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u0442, \u0435\u0441\u043b\u0438 \u043c\u044b \u0443\u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c \u043e\u043d\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0435\u0449\u0451 \u0445\u0443\u0436\u0435 \u043f\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u043c \u0434\u043b\u044f \u043d\u0430\u0441 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c? \u041c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043d\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55164","post","type-post","status-publish","format-standard","hentry","category-novosti-interneta"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0438 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u043b\u0430? 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Saame teada, kus me konkurentide seas tarbijate alateadlikkuses asume. V\u00f5ime arvata, et kliendid suhtuvad meie toodet halvasti, kuid mis juhtub, kui selgub, et nad suhtuvad konkurentidesse veel halvemini meie jaoks k\u00f5ige olulisemate kriteeriumide osas? 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